Article Syndication Questions... again

by Alast
11 replies
Hey guys,

In the process of my new niche, I have decided to get a collective response from those who have experience with article syndication. If you lack experience, please refrain from posting.

I'm going to take a hypothetical niche, and use that as an example, and see "what you would do". In my current niche, which will remain undisclosed, I cannot find any new publications (websites, blogs, magazines.. etc.) which I have not already sent my article(s) to; roughly 300 in total.

Now for the hypothetical part...

Say, for example, the niche was "skydiving for amateurs". You spend week(s) sending out emails to websites specifically related to skydiving for amateurs, and then focus on "skydiving" as a whole. As expected - the amount of publications for "skydiving" begins to conclude and you're now essentially "scraping the bottom of the barrel" (I think that's how the saying goes).

From then on... who do you seek for article syndication? Do you think a plausible idea would be to write an article on.. for example..

"Skydiving: Proven to Terminate Anxiety" and then begin syndicating that article to anxiety websites?

take another example...

"Strength Enhancement Through Skydiving?" and then begin syndicating that article to strength training websites?

OR, alternatively, you change the writing of your typical articles, and have them talk about not only skydiving, but maybe even bungee jumping, rollercoasters, and other "adrenaline sports". Moreover, you then focus on syndicating that more "general" article to all sorts of publications, which includes bungee jumping-specific websites, and whatever falls under the type of article written.

OR both/neither.

Throughout this whole process, the purpose of the website and niche remains the same as "amateur skydiving" or whatever I came up with.

There are issues I think may arise with this though, which is the whole reason for this thread.

1. The traffic won't be as targeted as the specific "skydiving for amateurs" or even "skydiving" in general. I mean... is it reasonable to expects to get very good traffic on a "bungee jumping" website even if the article is published?

2. Does it uphold the integrity(?) of the niche? What's the point in having a website about "skydiving for amateurs" if the content focuses on, say, anxiety benefits, strength training benefits (I suppose I could see the benefits of the articles themselves, but not on those types of websites, maybe?), or most importantly: not specifically about the purpose at all?

3. Would the websites who published the article(s) specifically to "amateur skydiving" be interested in articles which are more broad, and include, as suggested before, bungee jumping and other adrenaline sports?

I'm unsure if this is clear, but it has stumped me over the last few days, and I would really appreciate some clarification from those who know what they're doing.

Danke!
#article #questions #syndication
  • Profile picture of the author FreedomBlogger
    What you need to sit down and really think about is YOUR AUDIENCE. The audience for you niche blog.

    You should take the time to come up with the right questions and then the right answers. Doing this will help you comprehend a lot more who do you need be targeting online.

    Once you find out EXACTLY who is the best audience for your niche blog - the marketing of it will not give you any challenges.

    In your example - the "Skydiving Niche" is a general niche - then you are going a bit more specific when you make it "Skydiving for Amateurs"... in this case your target audience would be people who are brand new to the Skydiving Hobby.

    So, you need to find ways to reach out to those newbies in Skydiving. In the examples you mention - when you publish an article on another site where you talk about how 'Skydiving can help you with anxiety' - that would not really be very targeted traffic for a niche site where it's all about skydiving for amateurs, you know what I mean.

    When you are building a niche blog - it really is all about a Problem and a Solution!

    Someone looking for solutions for Anxiety problems would not really be the best candidate to buy anything from a niche blog about skydiving for amateurs. Even if the article is about skydiving - this person is looking to solve their most important problem at the moment - and that is to deal with their anxiety.

    Even though you talk about skydiving - that is still not what the person is really looking for. So you are not targeting the traffic very well by doing this.

    You should look for sites where people are interested in skydiving only. It would help if you publish articles only on sites where there is an audience of people who are interested in skydiving.

    I'm not saying the traffic from any other site that has a little bit of skydiving in their topics is bad traffic. You can still work with this traffic and even if you are looking for ranks in the search engines - it would not hurt your site at all. If you were wondering.

    If you are looking for relevancy to get backlinks and traffic from other sites where skydiving is part of the subject - then doing what you mentioned is alright.

    I hope this makes sense.

    I wish you the best of the best!

    Cheers!
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    • Profile picture of the author Alast
      Originally Posted by FreedomBlogger View Post

      What you need to sit down and really think about is YOUR AUDIENCE. The audience for you niche blog.

      You should take the time to come up with the right questions and then the right answers. Doing this will help you comprehend a lot more who do you need be targeting online.

      Once you find out EXACTLY who is the best audience for your niche blog - the marketing of it will not give you any challenges.

      In your example - the "Skydiving Niche" is a general niche - then you are going a bit more specific when you make it "Skydiving for Amateurs"... in this case your target audience would be people who are brand new to the Skydiving Hobby.

      So, you need to find ways to reach out to those newbies in Skydiving. In the examples you mention - when you publish an article on another site where you talk about how 'Skydiving can help you with anxiety' - that would not really be very targeted traffic for a niche site where it's all about skydiving for amateurs, you know what I mean.

      When you are building a niche blog - it really is all about a Problem and a Solution!

      Someone looking for solutions for Anxiety problems would not really be the best candidate to buy anything from a niche blog about skydiving for amateurs. Even if the article is about skydiving - this person is looking to solve their most important problem at the moment - and that is to deal with their anxiety.

      Even though you talk about skydiving - that is still not what the person is really looking for. So you are not targeting the traffic very well by doing this.

      You should look for sites where people are interested in skydiving only. It would help if you publish articles only on sites where there is an audience of people who are interested in skydiving.

      I'm not saying the traffic from any other site that has a little bit of skydiving in their topics is bad traffic. You can still work with this traffic and even if you are looking for ranks in the search engines - it would not hurt your site at all. If you were wondering.

      If you are looking for relevancy to get backlinks and traffic from other sites where skydiving is part of the subject - then doing what you mentioned is alright.

      I hope this makes sense.

      I wish you the best of the best!

      Cheers!
      I don't disagree with what you've written, but in regards to the anxiety aspects of the question: it could pose new opportunities for those suffering with anxiety, surely?

      Person: "I've tried everything to deal with my anxiety and nothing works"
      > they then read the article for a different perspective in regards to skydiving
      > they then go to my website to find out more about skydiving, and the benefits and whatever else I write about, including anxiety, and even how it can help your strength
      > They then make a purchase on the product "skydiving for newbies" because they now understand it can help with anxiety, after nothing else worked for them.

      Maybe I'm just looking at this the wrong way..

      Also - my target is enthusiasts in particular, not necessarily those who want a problem solved (I suppose that may "contradict" my example article).

      I appreciate your response!
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      • Profile picture of the author FreedomBlogger
        Originally Posted by Alast View Post

        I don't disagree with what you've written, but in regards to the anxiety aspects of the question: it could pose new opportunities for those suffering with anxiety, surely?

        Person: "I've tried everything to deal with my anxiety and nothing works"
        > they then read the article for a different perspective in regards to skydiving
        > they then go to my website to find out more about skydiving, and the benefits and whatever else I write about, including anxiety, and even how it can help your strength
        > They then make a purchase on the product "skydiving for newbies" because they now understand it can help with anxiety, after nothing else worked for them.

        Maybe I'm just looking at this the wrong way..

        Also - my target is enthusiasts in particular, not necessarily those who want a problem solved (I suppose that may "contradict" my example article).

        I appreciate your response!
        Well you are right in what you are saying here.

        That is why I was saying that you could still work with that type of traffic because "Skydiving" can really be something most people would love to try at least once in their life. So the niche has a lot of potential.

        The niche plays a big factor too. And not every Article Marketing Strategy would work for every niche. Some niches need more targeted traffic than others.

        If you were in the "Dog Training" niche for example; not everyone is a dog lover or have a dog. In the "Skydiving" niche - it is most likely that most people would be interested in it.

        I hope you know what I mean here
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        • Profile picture of the author Alast
          Originally Posted by FreedomBlogger View Post

          If you were in the "Dog Training" niche for example; not everyone is a dog lover or have a dog. In the "Skydiving" niche - it is most likely that most people would be interested in it.

          I hope you know what I mean here
          Sorry, but I don't think I can agree with this. I think there are more people who have no interest in skydiving than those that do (I could be wrong, though). I know many people who wouldn't even consider jumping out of a plane.

          I still don't think my question has been answered as I'd have liked.
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          • Profile picture of the author myob
            Hi Alast,

            It seems you (and others as well) are missing an essential aspect of the article syndication process, and this is what may limit your expansion into wider audiences. In this hypothetical skydiving niche (which, btw has much more ground-based popularity, spectator enthusiasts, and active participants than you realize), there is no need to narrow your article syndication marketing efforts to publications specific only to skydiving.

            For maximum leverage effect, you need to become perceived as knowledgeable or better - an "expert" in skydiving; you will then be in a strong receptive position to recommend your products or services to your reading audience. Don't dilute this perception (of what may eventually become sort of a subtle marketing aura) by force-fitting skydiving articles into unrealistically related or even tangential topics such as anxiety, strength enhancement, bungee jumping, rollercoasters, or other "adrenaline" sports. To skydivers, there is nothing else comparable, and the thrill will never be accepted much as therapy, LOL!

            What I would do is choose a writing style or slant, preferably with an eponymous pen name (Luke Skywalker is already taken ) consistent with whatever affinity you're projecting towards your targeted prospects. In short, build your brand in alignment with expectations of your reading audience. Focus on attracting the demographics of your market. As with publications for syndication, there is no need to limit product promotions related only to skydiving, or whatever your niche may be.

            In every commercially viable niche, there are always multiple topical entry points including; celebrities, authority figures, professionals, groups, associations, publications, news releases, exhibitions, events, spectators, etc, as well as enthusiasts and people with varying levels of interest. The skydiving niche is no exception. To break into this niche (or any niche for that matter), consider developing a persona or writing style invoking one or more of the above. You will find this will open up a virtually unlimited amount of potential publications for syndication.
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            • Profile picture of the author brittlesnc
              Originally Posted by myob View Post

              Focus on attracting the demographics of your market. As with publications for syndication, there is no need to limit product promotions related only to skydiving, or whatever your niche may be.
              But the question then becomes how do you find what the demographics of your market are?

              Do you look at the demographics of skydiving magazine subscribers or something of that nature...any tips for researching the demographics of a market?

              Originally Posted by myob View Post

              In every commercially viable niche, there are always multiple topical entry points including; celebrities, authority figures, professionals, groups, associations, publications, news releases, exhibitions, events, spectators, etc, as well as enthusiasts and people with varying levels of interest. The skydiving niche is no exception. To break into this niche (or any niche for that matter), consider developing a persona or writing style invoking one or more of the above. You will find this will open up a virtually unlimited amount of potential publications for syndication.
              I understand the part about creating a "persona" but I'm not really quite understanding what you mean about: "there are always multiple topical entry points including; celebrities, authority figures, professionals, groups, associations, publications, news releases, exhibitions, events, spectators, etc, as well as enthusiasts and people with varying levels of interest..."

              Do you mean that there are many different angles/slants that you can write about when it comes to a niche/market/topic...for example, in the skydiving niche/market an article could be written about a celebrity that went skydiving?

              Another example for skydiving---a news release about a new product on the market that makes skydiving safer...

              Is that what you mean MYOB?

              Apologies for hijacking the thread Alast...just thought that this would be helpful to people like you and me who are trying to make headway/improve on their article syndicating efforts...
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              • Profile picture of the author myob
                Originally Posted by brittlesnc View Post

                But the question then becomes how do you find what the demographics of your market are?

                Do you look at the demographics of skydiving magazine subscribers or something of that nature...any tips for researching the demographics of a market?

                Major companies still spend millions of dollars in market research trying to answer that very question. There usually are market/industry reports available (often at considerable cost) with demographic profiles of consumer buying habits. And once you can answer that question and are able to deliver relevant content accordingly, you will have reached the epitome of article syndication marketing.

                For those with somewhat of a limited budget, a general indicator of demographics within a market are recurring ads in online/offline publications that have a readership comprised of paying subscribers. Consider also contacting the advertising departments of trade publications or association newsletters - they usually are quite eager to provide the demographic profile of subscribers/readers in hopes of selling ad space.

                Having said that, in an attempt to answer your question, the fact is it's very difficult and can be costly to find a more practical actionable answer. Unfortunately, efforts to determine demographics of a given market is a common mistake IMO, and is exactly the wrong question to ask, on many levels. Poor conversion rates is a leading cause of marketing failure, which almost always is the result of methods that lead with products in search of markets.

                On the other hand, top marketers (at least the ones of whom I am aware) are those who are familiar with their prospects' needs and have developed an affinity towards them. For example, rather than chasing after markets, I have always searched within broad networks or groups of people. This can span hundreds of highly profitable markets or niches, virtually unlimited publications, and marketing then becomes a matter of matching relevant products to an engaging funnel system. People are multi-dimensional, and have a wide variety of interests which can often be monetized with effective online/offline list segmentation.

                Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns. For me, this single marketing method has worked astoundingly well for over 16 years. I targeted medical professionals, legal specialists, accountants, mechanical/electrical/aerospace engineers, managers in business/industry, academia faculty/researchers, trade associations, churches, civic groups, etc.

                I covered this in several previous threads; the idea idea behind this marketing concept really does come from an "affinity approach" used for many decades among marketers, also known as "market basket analysis". Purchase behavior was analyzed for cross-promotions and capturing new buyers who share similar demographics. In more recent years, it has evolved into "data mining" - using advanced statistical analysis.

                A superb example of data mining and market-basket analysis is Amazon's ingenious algorithm for suggesting "other" products, which has no readily apparent similarity to the original search or purchase. This is a common experience for Amazon affiliates, where the cross-over purchase is made in addition to (or sometimes instead of) the original product being promoted. Amazon keeps a history of purchases made (and even interests from search results) which is used in their data-based marketing algorithm and rigorous email promotions.

                Using this "affinity approach", the article syndication model becomes a very formidable marketing machine. Essentially, when used in the most highly leveraged manner, what this does is establish relationships with other peoples' lists so you can build lists of your own. Then you can promote (ie recommend) progressively higher end products on the strength of your affinity and relationships with your subscribers. Mega fortunes have been built by those who understand and use this rather simple concept.

                Originally Posted by brittlesnc View Post

                I understand the part about creating a "persona" but I'm not really quite understanding what you mean about: "there are always multiple topical entry points including; celebrities, authority figures, professionals, groups, associations, publications, news releases, exhibitions, events, spectators, etc, as well as enthusiasts and people with varying levels of interest..."

                Do you mean that there are many different angles/slants that you can write about when it comes to a niche/market/topic...for example, in the skydiving niche/market an article could be written about a celebrity that went skydiving?
                Exactly. For an example, when former President Bush (#41) went skydiving earlier this year at age 90, it was all over the internet, magazines, newspapers, the media, etc. And notice the ads in these publications had hardly anything at all to do with skydiving. This is one of the best illustrations of massive article syndication and marketing by demographics at its finest.

                Originally Posted by brittlesnc View Post

                Another example for skydiving---a news release about a new product on the market that makes skydiving safer...
                This is perhaps one of the best illustrations of poor affinity marketing and exactly what not to do. The mindset of skydivers does not work that way, and most likely they would dismiss such a new safety product with a hearty guffaw.

                FYI, sport skydiving is highly regulated for safety, and statistically is many magnitudes safer than driving a car.
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                • Profile picture of the author brittlesnc
                  Then I guess the question to the statement below then becomes:

                  How do you determine what types of people/demographics to target (as opposed to leading with "products in search of markets"), and how do you become familiar with those people/demographics' needs and develop an affinity towards them, especially when it's to a group/segment of people you're not all that familiar with?

                  How do you search within those "broad networks or groups of people?"

                  Originally Posted by myob View Post

                  On the other hand, top marketers (at least the ones of whom I am aware) are those who are familiar with their prospects' needs and have developed an affinity towards them.

                  For example, rather than chasing after markets, I have always searched within broad networks or groups of people. This can span hundreds of highly profitable markets or niches, virtually unlimited publications, and marketing then becomes a matter of matching relevant products to an engaging funnel system. People are multi-dimensional, and have a wide variety of interests which can often be monetized with effective online/offline list segmentation.

                  Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns. For me, this single marketing method has worked astoundingly well for over 16 years. I targeted medical professionals, legal specialists, accountants, mechanical/electrical/aerospace engineers, managers in business/industry, academia faculty/researchers, trade associations, churches, civic groups, etc.


                  I'm trying to familiarize myself with the "affinity approach" and "market basket analysis" through the data mining book that you've recommended in several WF threads (thanks by the way )...

                  The thing is it's all very advanced and from what I'm understanding (some of the concepts quite frankly are a bit hard to understand and overwhelming in that book) action is based on data that's already been collected over a period of time...often long periods of time...

                  So how does the "affinity approach" and "market basket analysis" work when you have very limited data OR you're brand new and have virtually NO data to work with?

                  Am I to assume that it's going to take quite a bit of time to get the data to effectively use the "affinity approach" and "market basket analysis?"

                  Originally Posted by myob View Post

                  I covered this in several previous threads; the idea idea behind this marketing concept really does come from an "affinity approach" used for many decades among marketers, also known as "market basket analysis". Purchase behavior was analyzed for cross-promotions and capturing new buyers who share similar demographics. In more recent years, it has evolved into "data mining" - using advanced statistical analysis.

                  A superb example of data mining and market-basket analysis is Amazon's ingenious algorithm for suggesting "other" products, which has no readily apparent similarity to the original search or purchase. This is a common experience for Amazon affiliates, where the cross-over purchase is made in addition to (or sometimes instead of) the original product being promoted. Amazon keeps a history of purchases made (and even interests from search results) which is used in their data-based marketing algorithm and rigorous email promotions.

                  Using this "affinity approach", the article syndication model becomes a very formidable marketing machine. Essentially, when used in the most highly leveraged manner, what this does is establish relationships with other peoples' lists so you can build lists of your own. Then you can promote (ie recommend) progressively higher end products on the strength of your affinity and relationships with your subscribers. Mega fortunes have been built by those who understand and use this rather simple concept.


                  I used the example of the news release about a new product on the market that makes skydiving safer more to illustrate the point that articles/content for the purpose of syndication doesn't have to always be a "feature article" or some sort of "how-to" article...

                  But I guess the example only served to illustrate my ignorance about the subject of skydiving.

                  So my question to you MYOB is how would you use news releases for the purpose of syndication?

                  And please feel free to use skydiving as an example so that people get a better example of how to do it in the skydiving market/niche than the example I provided which clearly was a very bad example...

                  Originally Posted by myob View Post

                  This is perhaps one of the best illustrations of poor affinity marketing and exactly what not to do. The mindset of skydivers does not work that way, and most likely they would dismiss such a new safety product with a hearty guffaw.

                  FYI, sport skydiving is highly regulated for safety, and statistically is many magnitudes safer than driving a car.
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            • Profile picture of the author Alast
              Ooh - I appreciate you bringing this back to life, myob. I had assumed it was long gone.

              Originally Posted by myob View Post

              Hi Alast,

              It seems you (and others as well) are missing an essential aspect of the article syndication process, and this is what may limit your expansion into wider audiences. In this hypothetical skydiving niche (which, btw has much more ground-based popularity, spectator enthusiasts, and active participants than you realize), there is no need to narrow your article syndication marketing efforts to publications specific only to skydiving.
              Oh, definitely. I don't underestimate the popularity of skydiving - I just appreciate that there are many who genuinely don't have interest in adrenaline sports (which goes for anything, really).

              For maximum leverage effect, you need to become perceived as knowledgeable or better - an "expert" in skydiving; you will then be in a strong receptive position to recommend your products or services to your reading audience. Don't dilute this perception (of what may eventually become sort of a subtle marketing aura) by force-fitting skydiving articles into unrealistically related or even tangential topics such as anxiety, strength enhancement, bungee jumping, rollercoasters, or other "adrenaline" sports. To skydivers, there is nothing else comparable, and the thrill will never be accepted much as therapy, LOL!
              My apologies, it was a rather poor analogy (I tried to draw one from my own niche, without actually using my niche). Another example, which should be better in regards to what I was trying to say, could be:

              if you were in the... "walking for middle ages" niche, and you wrote an article on how walking with your partner can strengthen your relationship, would you then also seek "relationship" publications to syndicate to? If so, how would you then proceed to offer them more content if only one of your articles actually relates to that publication?

              I hope this is more clear.

              What I would do is choose a writing style or slant, preferably with an eponymous pen name (Luke Skywalker is already taken ) consistent with whatever affinity you're projecting towards your targeted prospects. In short, build your brand in alignment with expectations of your reading audience. Focus on attracting the demographics of your market. As with publications for syndication, there is no need to limit product promotions related only to skydiving, or whatever your niche may be.

              In every commercially viable niche, there are always multiple topical entry points including; celebrities, authority figures, professionals, groups, associations, publications, news releases, exhibitions, events, spectators, etc, as well as enthusiasts and people with varying levels of interest. The skydiving niche is no exception. To break into this niche (or any niche for that matter), consider developing a persona or writing style invoking one or more of the above. You will find this will open up a virtually unlimited amount of potential publications for syndication.
              I think this answers my question above, except the one thing: how do you keep syndicating to publications who may have only been interested in that one article? I'm not sure if I'm understanding correctly; I apologize if that's the case!
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              • Profile picture of the author myob
                Originally Posted by brittlesnc View Post

                Then I guess the question to the statement below then becomes:

                How do you determine what types of people/demographics to target (as opposed to leading with "products in search of markets"), and how do you become familiar with those people/demographics' needs and develop an affinity towards them, especially when it's to a group/segment of people you're not all that familiar with?

                How do you search within those "broad networks or groups of people?"
                What I meant by "search within broad networks or groups of people" was to find or develop a connection with networks or groups where your potential customers are most likely to be associated. If you have no idea who your potential customers are and don't know their needs, then perhaps you can begin testing with advertising such as classifieds, solo ads, or PPC.

                If you have a specific line of products you're promoting, I would suggest try to identify the more common characteristics of inquiries and buyers. Address these characteristics with relevant verbiage which demonstrates an affinity and credible experience. The article syndication marketing model can not be effective without understanding your reading audience, and writing in an engaging style that meets their expectations.


                Originally Posted by brittlesnc View Post

                I'm trying to familiarize myself with the "affinity approach" and "market basket analysis" through the data mining book that you've recommended in several WF threads (thanks by the way )...

                The thing is it's all very advanced and from what I'm understanding (some of the concepts quite frankly are a bit hard to understand and overwhelming in that book) action is based on data that's already been collected over a period of time...often long periods of time...

                So how does the "affinity approach" and "market basket analysis" work when you have very limited data OR you're brand new and have virtually NO data to work with?

                Am I to assume that it's going to take quite a bit of time to get the data to effectively use the "affinity approach" and "market basket analysis?"
                The basic (although simplistic) fundamentals of "market basket analysis" are that the buying patterns of people who share common interests and/or purchase histories have strong statistical similarities. This premise is what powers the generation and sales of leads, a multi-billion dollar industry encompassing virtually every conceivable market.

                It is also a fundamental concept in the article syndication marketing model, in the sense you are writing to drive traffic (ie leads) directly to your conversion/sales funnel. How closely your writing style resonates with your reading audience will correlate with the quality of traffic.

                Originally Posted by brittlesnc View Post

                I used the example of the news release about a new product on the market that makes skydiving safer more to illustrate the point that articles/content for the purpose of syndication doesn't have to always be a "feature article" or some sort of "how-to" article...

                But I guess the example only served to illustrate my ignorance about the subject of skydiving.

                So my question to you MYOB is how would you use news releases for the purpose of syndication?

                And please feel free to use skydiving as an example so that people get a better example of how to do it in the skydiving market/niche than the example I provided which clearly was a very bad example...
                In my experience, nothing is more effective than syndicating feature articles, but news releases (aka press releases) can provide additional sources of traffic. This method is also an excellent way to find publishers for later syndication of your articles.

                Editors of online/offline publications are always hungry for quality, relevant, and timely content. However, because of the highly specialized nature of the news release format, I have always outsourced it. There are many providers of this service, but the only one I have ever recommended for its broad publication network, range of contacts and professionalism is PRweb.com.

                The example you gave for a "news release" actually is a common mistake by marketers. What happens is editors are far more inclined to get their new product information directly from manufacturers' sources and websites (ie media kits) rather than unsolicited "product review" type articles, which often are considered to be blatantly self-serving.

                Such euphemistically labeled "news releases" seldom are run by publishers, who are characteristically skeptical, publicity savvy, and particularly averse towards this widespread and annoying marketing gimmick.

                What I would do with news releases about skydiving (as with all of my articles) is to completely avoid writing about products. Focus instead on the unusual but relevant industry news, solutions, the people, places, events, etc. Except as noted above, however, there is a limitation on wording and practical use of news releases.

                On the other hand, article syndication has much wider applications and less formatting restrictions than news releases. Articles containing keywords that figuratively tug on ripcords will have greater impact for response than what any "news release" can provide.

                Use broad strokes in writing to appeal to as many publications as possible for syndication, yet with a subtlety in style that steers the attention of your target audience like an approaching dropzone.

                Readers who are not your direct targeted audience often will share your engaging article(s) with those whom they know to be enthusiasts - friends, colleagues, fellow members of church groups, civic/professional organizations, clubs, etc. This is the epitome of article syndication, as I alluded in earlier posts (#6, #9) - when articles go viral.


                Originally Posted by Alast View Post

                My apologies, it was a rather poor analogy (I tried to draw one from my own niche, without actually using my niche). Another example, which should be better in regards to what I was trying to say, could be:

                if you were in the... "walking for middle ages" niche, and you wrote an article on how walking with your partner can strengthen your relationship, would you then also seek "relationship" publications to syndicate to? If so, how would you then proceed to offer them more content if only one of your articles actually relates to that publication?

                I hope this is more clear.
                I know what you meant, but perhaps my answer was not clear. My style as mentioned many times is to write for targeted demographics, not niches. Once you are able to connect with a reading audience and understand their many interests, then "niches" can be added progressively.

                For example, by targeting the "middle aged" demographic you can write articles about how to strengthen relationships, which could include walking and perhaps hundreds of other activities (ie niches). By taking the demographic approach you can even expand continuity for article syndication beyond "relationship" publications.


                Originally Posted by Alast View Post

                I think this answers my question above, except the one thing: how do you keep syndicating to publications who may have only been interested in that one article? I'm not sure if I'm understanding correctly; I apologize if that's the case!
                For any given commercially viable niche, there are virtually unlimited online/offline publications available. If some are not interested in using more of your articles, then move on to the next. What I have always done in addition to cold marketing articles was to send my latest articles on a weekly basis to all previous publishers. Not all were accepted, but it is well worth it to establish and keep an active working relationship with your syndication network partners.
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  • Profile picture of the author kindsvater
    From then on... who do you seek for article syndication?
    The same publications. You write a new article about a new topic specific to that niche. Then you do it again. And again.

    It creates expertise which leads to more traffic to you and money in your pocket.

    You seem to be assuming you write one article, submit it to all the publications in the niche, and then you're done. Hardly. You've haven't even started. Just got your toe in the door so you can get started.

    It also doesn't matter if the "topic" has been written about before. In every niche the same topics are written about year after year after year. Readership changes. Long-time readers can never get enough of such articles. Virtually every niche has new stories, new laws, new events, new products which come up all the time. The list of topics to write about can be endless.

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