Best ways to distribute my free software
I am a licensee with a company which, among other things, offers a reverse-auction website. If you know anything about reverse auctions, you will know that in order for it to work, there has to be a lot of bidding/viewing activity. To accomplish this, my company offers free software to their licensees to promote to potential customers. This software, while useful in its own right, is loaded with free credits to be used at the auction. Also, the software is designed to the viral, in that the consumers to whom I offer the free software to will receive additional credits if they get their friends to join. Licensees, such as myself, receive a percentage of all the activity that we generate, so it is potentially very lucrative for us.
My question to anyone with more IM experience than myself is what would be the best way to distribute this free software? I considered software distribution sites, but there are a couple problems. I have to physically charge each copy of the software which I give away with credits and also, I wanted to target individuals that have an interest in purchasing merchandise at auctions. Of course, I will hit the social networks and direct people to my website, but I was wanting input from the wealth of knowledge on this form for other ideas. I might add that the software is currently in beta, but is due to be released next month. I was just wanting to get a jumpstart on ideas.
Thanks.
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Check out my Programming Blog for news, tips, and tutorials