Google Keyword Tool: Exact Phrase or not

Charles Washington · 07-08-2009, 05:02 PM

Short and sweet:

Google adword tool - Do you use the exact phrase match to see how many searches there are per month?

DavidTheMavin · 07-08-2009, 05:08 PM

Absolutely, start with exact phrases every time and then expand with phrases and broad with new campaigns after that.

Charles Washington · 07-08-2009, 07:54 PM

So if you were targeting a keyword that gets 3000 searches, you would want that phrase to be 3000 in exact phrase search?

Steven Carl Kelly · 07-08-2009, 08:48 PM

Quote:

Originally Posted by Charles Montgomery

So if you were targeting a keyword that gets 3000 searches, you would want that phrase to be 3000 in exact phrase search?

Yep. And 3,000 a month in the KW tool means, in reality, closer to about 600.

artwebster · 07-09-2009, 01:04 AM

Can you please explain a little further?

What is the point of searching an exact phrase if the exact phrase (ie. the phrase in quotation marks) is not what the potential visitor is searching for?

Surely, if your phrase consists of three words any searcher is likely to see results for any combination of the three words plus the individual words and get search returns widely at variance with the keyword tool figures.

This seems a little like trying to fool yourself.

07-08-2009, 05:08 PM	#2
DavidTheMavin Reality on TILT ;-) Join Date: Jan 2009 Location: Los Angeles, CA Posts: 347 Thanks: 20 Thanked 19 Times in 19 Posts Social Networking Contact Info	Re: Google Keyword Tool: Exact Phrase or not Absolutely, start with exact phrases every time and then expand with phrases and broad with new campaigns after that.
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07-09-2009, 01:04 AM	#5
artwebster Brutal honesty's me Join Date: Sep 2008 Location: Coín, Spain Posts: 1,032 Blog Entries: 4 Thanks: 33 Thanked 251 Times in 138 Posts Social Networking Contact Info	Re: Google Keyword Tool: Exact Phrase or not Can you please explain a little further? What is the point of searching an exact phrase if the exact phrase (ie. the phrase in quotation marks) is not what the potential visitor is searching for? Surely, if your phrase consists of three words any searcher is likely to see results for any combination of the three words plus the individual words and get search returns widely at variance with the keyword tool figures. This seems a little like trying to fool yourself.
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