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Would you go straight for 4th base, or do a slowdance?

by KDLmark
17 replies
You have 10 articles of 1.000 words each.

Would you

A) Go straight for 4th base.

Sell the 10 articles as one single e-course or e-book with 10 chapters as a special offer at a low price and earn a quickie.

B) Do a slowdance.

Focus on distributing a total of 10 article via newsletters and post to blog with the goal of acquiring new traffic, opt-ins and doing backend sales by stuffing the content with affiliate links leading to solutions and fixes where appropriate?

I am aware that these things depends on sheer statistics and numbers, but hypothetically:

Which option would you chose, and why?
#4th #base #slowdance #straight
  • Profile picture of the author NeedBucksNow
    Sounds like the slowdance would probably work better & pay out more over time.
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  • Profile picture of the author Sitestomp
    I'd go for B. Residual income is better than a one off sale.
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  • Profile picture of the author ShaneH89
    Option B. "Slowdance". Would pay of more in the *long run*. Better to have products that make you money *over time* and continuing to create other products with the same idea in mind.
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  • Profile picture of the author Sagar Mehta
    Depends.

    Are you sure 'B' is going to get you traffic? Are those articles going to be enough to get you the targeted traffic you need?

    I may be the minority here, but I'd do #A. I know this forum has marketers who're constantly looking for good content, so I know there's an audience here which I can target easily and possibly build a future business.

    #B is too vague for me : )
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  • Profile picture of the author Tim Franklin
    I prefer seduction, flirting, providing the excitement that the buyer is looking for and demands but often does not achieve.

    Its all in the presentation and the payoff, one of the big mistakes many marketers make is to focus on the presentation and lose sight of the objective which is to create a product that people actually want to buy.

    If you focus on the product selling that product is a lot easier.
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  • Profile picture of the author skyro
    Sounds like enough to where you can do a bit of both. Why settle for one when you can do it all.
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  • Profile picture of the author Mormo
    I would sell the articles as an ebook.

    GTFM, get the freaking money!!
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  • Profile picture of the author IM Mozie
    I'd go with "Go straight for 4th base." and add some really helpful affiliate resources in there and perhaps some of my other offers too.

    Even though option B might give you better income over time, I know I'd make better use of cash right now and start working on my next project right away.
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    • Profile picture of the author KDLmark
      Lots of great answers here! The "they´ll respect you more in the morning" made me lol. Truth, but still, haha

      I see some of ya´ll are into quickies, but what if you truly want this to be a long term relationship? Would you go for the quickie, and move on to the next "project".. Rinse repeat, or invest in the long term one?

      And more, what would you do to make it a prosperous one?
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  • Profile picture of the author onSubie
    A) If I had an existing list that converted well on offers I sent them, then obviously I would make it all into one product and sell to my list.

    B) If I was looking to find new sources of traffic and trying to find eyeballs for my offers then I would distribute it widely over time and drive traffic to a squeeze.

    Of course, then I would need another 10 articles for the product.
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    • Profile picture of the author ElGuapo
      A.

      I just think there's more mileage in creating products. Most successful businesses are judged on their products, not their blogs or newsletters. A couple more thoughts:

      1. You could perhaps get the best of both worlds by producing a Kindle book or a $7 product (popularised by, I think, Jonathan Leger a few years ago). Make money on the product and build a list of buyers at the same time.

      2. Or take a look at that Travis Sago. He put together a free product, The Bum Marketing Method, which had genuine value. He built a huge list from that, many of whom he then trained up as affiliates for his bestselling Clickbank product.
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  • Profile picture of the author Neil692
    It depends on what is your target group... I'd prefer plan B, it's more effective, but it's much easier to sell 1 e-book at once than 10 separated articles.
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  • Profile picture of the author .X.
    Sell what you can sell, then re-purpose the content on
    your site.

    The question here isn't "which one" - it's "What else?
    And what else? And what else?"

    Extract everything you can from the asset.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KDLmark View Post

    Would you

    A) Go straight for 4th base.

    Sell the 10 articles as one single e-course or e-book with 10 chapters as a special offer at a low price and earn a quickie.

    B) Do a slowdance.

    Focus on distributing a total of 10 article via newsletters and post to blog with the goal of acquiring new traffic, opt-ins and doing backend sales by stuffing the content with affiliate links leading to solutions and fixes where appropriate?

    Which option would you chose
    Nice easy one. I'd do (B), but without putting any affiliate links in the articles at all (nobody who already has the traffic I want to attract will publish articles with affiliate links in them, understandably enough), and use the articles for article marketing.

    Originally Posted by KDLmark View Post

    and why?
    Because I earn many times as much income by using them for article marketing. (And these days, I'd write them accordingly, i.e. for that specific purpose.)

    I've done both.

    It was because I wanted to earn many times as much income from them that I originally learned how to do article marketing. And it was because I regularly do earn many times as much income from them that I'm still doing it.

    .
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