Would You Ask To Marry On The First Date?

I'd like to add that people won't care about what it is you are selling until they know how much you care about them. The secret is to make a friend everyday and meet their friends because people like to do business with those they know, like and trust. You have to earn it by being a friend and really caring about them.

Cheers,
SteveSki

Well your metaphore should have included that you are talking about people in the west, because millions of people are getting married WITHOUT a first date.

But you make a good point, in most circumstances you'll make more money from people you have a relationship with, so it's a good idea to focus on that.

I hear what's being said here and I agree, as long as it's not faked. Building those relationships and taking a genuine interest in the people you get to know is beneficial to both sides, but caring about people can and should be done from the outset - at the very least, caring about customers to the point where you would never want to make them unhappy with your products or services and doing what you can to make sure that they're not.

However, there's a limit to the idea that people won't care about what it is you are selling until they know how much you care about them. People care more about not having their intelligence insulted, not just by sellers who try (and sometimes succeed) in persuading them to exchange cash for dodgy products, but by sellers who are blatantly putting on an interest in them that can't possibly exist yet.

I'll never forget a corner shop that opened years ago round by where we used to live. The prices were better than grumpy Roy's across the square, the range was bigger and the whole place seemed brighter. The entire estate seemed to turn out to take advantage of all the opening offers on their first day of trading, yet they still managed to greet every single person with a suffocating display of insincerity and over-familiarity. It got to the point where I wouldn't go in there anymore - even popping in for a loaf of bread felt like a trial.

Evidently a lot of other people felt the same way, because the place wasn't there a year later. Meanwhile grumpy Roy continued on across the square, having spent decades quietly building genuine relationships with people to the point where he could get away with providing fashion critiques to little old ladies ('Wassat on yer 'ead, Mave? Dead cat?') and giving gentle guidance to the youths who loitered outside his doorway ('Clear orf!'). He was still providing service with a scowl until his death some years later, and was missed by all when he went.

Real relationships are built on getting to know your buyers well enough to be able to tell the difference between those who want the personal touch and those who just want a loaf of bread.

No they might cheat on me lol. But hey you can deliver great content with the option to buy.
People should close themselves. We should not have to.

Excellent idea. Most of people will say "NO" at the first day. correct. So you have to be patience. You need to try again & again, then one may agree with you.

That wouldn't create a long-lasting relationship. You should really know a person before you decide to marry. Same with a business. Get to know them first.

Awesome post Bernard!

Providing value is key in business - and will take yours to the next level.

And does not require any kind of "relationship" other then trust in your payment processor.

I spend a lot more on line with complete strangers then I do with people who've "nurtured" me.

Exactly. It's called treating your customers and prospects well, not pretending to be their friend.

As for your metaphor, it's quite flawed. Offering a OTO is not even close to the same as proposing marriage.

I totally agree with you. To be a successful internet marketer we need a strategy. Without a plan it is almost impossible to get success in internet marketing. In my point of view building a relationship with your prospects is the most important part in internet marketing.

I've heard the concept expressed this way... "people don't care how much you know until they know how much you care."

There are no tricks. Just relationships. (pun not intended)


Doug

That is the best way to put it man!

This is a great concept to understand and teach. You are spot on with everything you said here

Keep up the great work man!

Cheers!

Asking someone to marry you is a huge commitment. You can't compare that to spending a few bucks.

Going into a party and seeing a good looking women and pouncing all over her while you drool! Not the sure way to get the first date in the first place.

Get to know your prospect first and qualify them. Do they need, want, use and afford your service or product or are they a suspect who may need or want your product or service in the future.

We are like Doctors almost!

First we need to examine the patient and second come up with a diagnostic for our prospect and then provide them the subscription or our service or product.