Critique My Business Name

9 years ago

I think the name is quite catchy, what you would want to do is create a "brand" as you build your business so that overtime, when people think of "web design" they think of "Rocket Flair". Example: when I think of burgers, I think mcdonalds, burgers. etc:-)

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Tom Addams

9 years ago

Impossible to answer, I'm afraid. It depends on your target audience.

GRM

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Jeff Burritt

Banned 9 years ago

Do you have the domain RocketFlair.com ?
What about common misspellings like RocketFlare.com ?

Also, might make the actual biz name Rocket Flair Designs, LLC or something similar.

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Alexa Smith Banned 9 years ago

Originally Posted by Jeff Burritt

What about common misspellings like RocketFlare.com ?

I think Jeff makes a very good point, here.

Given the natural affinity/commonality between "rockets" and "flares", I think it would be wise to be very aware of the potential for instinctive misspellings and misunderstandings, here.

I don't suggest that should rule it out, of course, but it's certainly rather a striking issue with regard to the word-combination proposed?

.
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Skyldust

9 years ago

Originally Posted by Jeff Burritt

Do you have the domain RocketFlair.com ?
What about common misspellings like RocketFlare.com ?

Also, might make the actual biz name Rocket Flair Designs, LLC or something similar.

Yes, that's actually my domain.

I have considered the possible "flare" misspelling, but judged that it wouldn't be that big of a problem.

To be honest, "Rocket Flair" wasn't my first choice; it's just that all the other names were taken, xD.

I'm still debating whether it's an appropriate name. I'm very pedantic when it comes to names, and I'd hate needing to change it down the road.

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Phil Wilkinson

9 years ago

Originally Posted by Skyldust

Yes, that's actually my domain.

I have considered the possible "flare" misspelling, but judged that it wouldn't be that big of a problem.

To be honest, "Rocket Flair" wasn't my first choice; it's just that all the other names were taken, xD.

I'm still debating whether it's an appropriate name. I'm very pedantic when it comes to names, and I'd hate needing to change it down the road.

Nothing wrong with being pedantic...
I think it's all about the branding.
I doubt that, at first, many people knew what Amazon was about...or Google...or Apple.
Pick the name you like the sound of the best and brand it.
About misspelling it...flair/flare...who cares?

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AdsWorkshop

9 years ago

Are you selling rockets?

Jokes aside I don't think it's going to matter a whole lot. You could keep it super simple and just go "Your Name Websites". That way you can gain some exposure a bit quicker.

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Big Al

9 years ago

It's a bit of a tangent but I heard someone talk about naming products the other day who said the name isn't as important as the hook.

I know it's a freelance business but, hey, might be something to consider if you offer something unique or different.

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Zak L.

9 years ago

Yeah you want to take in to account misspellings on the name.

Because I immediately thought it might have been spelt 'Rocket Flare'.

Make it as easy as possible for your clients to find you - because if they make the mistake I just did, they might end up going with another web designer due to the fact they don't know the correct spelling.

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agmccall 9 years ago

You need to make sure that you brand that name to you. What I mean is it is meaningless to me right now. But if your business becomes synonymous with your business name "Rocket Flair" Then you chose the right name

al
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mrgoe

9 years ago

Sounds like a brandable term, good luck.. The name is there, the way in which you make your business, that`s what matters now

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bosanci28

9 years ago

Sound really good and catchy.

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Brett Hitchcock 9 years ago

The name is great man.

It all depends on how you position yourself in the market and what your market is...truthfully you could choose almost any name if you are getting the exact message your customers need to hear out to them.

I would spend time studying your competitors and making your message (solution) as unique to the market as possible.

Also make your solution provable and an easy one to implement.
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Afiqfikri Daud

9 years ago

Originally Posted by Skyldust

I'm starting a freelance web design business on my own, and the name I came up with is "Rocketflair" or "Rocket Flair". I'd like to hear your guys' thoughts; can I roll with it or should I consider changing it?

I think it is okay to have Rocket Flair.

However please consider the misspelling issues. You need to have a very strong marketing so that once people hear it, people will know that it is spelled that way.

For example (in other perspective), some websites use a digit number in domain names, regardless the fact that people might spell the numbers.
- 9to5mac.com and 9gag.com, yet people still type the real address instead of ninegag.com
- try to search "nine to five mac" or "nine gag" on google, 1st result is the official website.
*well at least you can this in other perspective

How you promote the website?
- verbally? if not, I think the misspell issue can be neglected a little bit
- seo? - if so, you need to rank for the "rocket flare" keyword terms too. Easy way is to run adwords ads for the keyword.

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10kaday

9 years ago

i would have the space

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iamkevin

9 years ago

Sound good. Really catchy and easy to remember

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Skyldust

9 years ago

After some consideration, I'm thinking "Rocketmode", to omit the possible "flare" misspelling. Thoughts?

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nitro37 9 years ago

hmm....Try to combine the last word with something positive that will help stick in their mind and convey hey if I go with this brand it's going to be great. For example, RocketCool,etc.
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Afiqfikri Daud 9 years ago

Originally Posted by Skyldust

After some consideration, I'm thinking "Rocketmode", to omit the possible "flare" misspelling. Thoughts?

Yes, it sounds okay to me.
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adetunji

9 years ago

Rocketcool will do well man

Cheers!!!!

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ralchevd

9 years ago

Originally Posted by Skyldust

I'm starting a freelance web design business on my own, and the name I came up with is "Rocketflair" or "Rocket Flair". I'd like to hear your guys' thoughts; can I roll with it or should I consider changing it?

Only concern, like Jeff said, it may lead to a misspelling. My opinion is that the business name should represent the style of the brand. In my case it is something symbolic and has a story behind it.

If you feel the brand name unique enought, and if it makes a good sense - go for it. Clients rarely care.

Originally Posted by SaeedKhan

Example: when I think of burgers, I think mcdonalds, burgers. etc:-)

Mcdonalds has nothing to do with burgers.

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Terrance01

9 years ago

Love it...go buy the domain name.

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AdwordsMogul

9 years ago

Honestly, I know this is not what you want to hear, but I think you should focus on more important things. Because regardless of which one you choose, you still have to get customers.

And at this point, it neither name is really going to make much of a difference.

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discrat 9 years ago

In the past I 'OCDed' this subject many times. Make a decision and move on.

I think Rocket Flair is good. grab the other spelling if it is available.

If not move forward with that.

Robert Andrew
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Mathiesen

9 years ago

If you want to spread your business in all over the world then the name is okay. But if you have any specific country target then you should try something else.

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Critique My Business Name

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