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Old 07-09-2009, 03:00 PM   #1
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Default 140+ Pending Customers in 7 days - Any email template to use?

Hi,

I just launched my membership site and I see that every day 10 new people on average are filling up the form but they don't pay at the next page which is ClickBank order page.

I am using amember and I have the option to follow-up with pending customers automatically. Any tips or email template I should use?

I am thinking of telling them fill up this 3-question survey and get your $4.95 14-day trial if you think that $47 per month is a high risk for today.

Any tips how to nicely say this?

Or if you're using something that works for you, let me know.

Thanks in advance

John

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Old 07-09-2009, 04:43 PM   #2
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

any help from anyone?

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Old 07-09-2009, 05:07 PM   #3
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

Have you test the survey thing before in such occasion? I think in marketing is all about "test - test - test"... Thanks for your reply.

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Old 07-09-2009, 05:11 PM   #4
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

Why not offer the trial for free? If you product is really great of course they will sign up! All the gurus are doing the Free thing at the moment so it's a good time to try it. They say sales conversions actually increase by offering something for free first.

If your product is no good no ones gonna stick around for long anyway, regardless of trial fee or no trial fee
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Old 07-09-2009, 05:14 PM   #5
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

if I offer it for free then why should I ask for a credit card info? To differentiate buyers from freebies you should charge at least $1. Don't you agree?

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Old 07-10-2009, 11:51 AM   #6
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

Remember the puppy dog close.

Tell the customer that he can take the puppy home for a week, name it, etc. If, after a week, the customer doesn't want the puppy any more, he can come back and give it back free of charge.

The customer will buy the puppy 99.99% of the time. He develops a bond with it, makes it his own, and doesn't want to give it up.

If the service you're offering is very valuable, a free trial will turn freebies into buyers, even if only at a 15% or 20% rate.
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Old 07-10-2009, 11:57 AM   #7
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Default Re: 140+ Pending Customers in 7 days - Any email template to use?

Yes, charge $1 to get the CC info, and plug them into your monthly auto-billing.
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