How long/big is your freebie?

41 replies
So, I've come up with a great topic to use to create a report aka opt-in "carrot" for my niche leads.

The thing is I know there's a delicate balance to strike between giving away too much or too little of the right information. I also know the main goal of this incentive is to prove your knowledge of the niche, showcase a bit of your personality and likability and to basically presell them on receiving your future email messages and offers.

My question then is, how much information does it really take? And my more specific question is, what's your sweet spot?

5 pages?

10?

30?

A curious mind wants to know.
#freebie #long or big
  • Profile picture of the author joeho
    for mine is around 8 pages which i think is good enough
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  • Profile picture of the author Paul Myers
    118 pages. Plus a mindmap.
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  • Profile picture of the author optionmedia
    I wouldn't worry about length, just make sure you solve the problem that you have promised to solve.

    I also like to give more than they are expecting. I just think how I would feel if I had received the information.

    I think if I have a good first experience with you I will remember you more, like you more, trust you more.

    If you give me fluff I will remember that and probably just unsubscribe from your list.

    So...I try to give more and make people happy...I believe it makes a better list.
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  • Profile picture of the author JakeStatler
    It really has nothing to do with the length. You need to focus on the quality of the offer..

    Also, if you're giving away free content, don't expect many buyers unless your first offer after the free content is priced around/under $7-$17 to get their foot in the door.

    Providing value is the key, not counting page numbers. Keep up the hard work!
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  • Profile picture of the author C G
    Find are problem that your market has now and show them how to solve it. As long as, you do this don't bother about the quantity.

    Cheers,

    C.G.
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    • Profile picture of the author Adrianhenry
      Originally Posted by C G View Post

      Find are problem that your market has now and show them how to solve it. As long as, you do this don't bother about the quantity.

      Cheers,

      C.G.
      Definitely this. You should certainly be taking a qualitative approach instead of a quantitative approach. A 4 page report that is concise and solves a problem well is far better than a 100 pages of ramblings with no real point.
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  • Profile picture of the author smoor2012
    I would say offer a few of the details and enough information to let a reader see that you are experienced in your niche, and then have a cliffhanger promising more. Your initial information should still be something they can use as soon as they read it though.

    Whatever length that takes is what it takes. I would also say that the shorter the better.

    There is a definite fine line between offering too much at once and keeping the reader curious. Information wise, you want to keep the readers' curious and wanting to know more.

    Being somewhat unique comes in there too. I have said it before in this forum, so here it is again. Speaking as a customer, I am not a big fan of up sells as you get into a product.

    I understand it is the norm and have seen it quite a bit, and it doesn't bother me enough to quit trying products. I myself would rather see all the price options from the get go, upgrades and all.

    I like an overview of all the material and all the prices, and most products online don't do that. Sometimes I would buy the smaller priced items first and build up, and sometimes I would go all in from the get go.

    I realize that last little tidbit is off the topic a little, but I wanted to throw that in there. I would at least wait a few emails before I up sell somebody. That's just me, though.
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  • Profile picture of the author WillR
    People have short attention spans these days and many have learnt to place less value on free stuff.

    So you need to prove your worth very quickly.

    The shorter the better.

    My thought is if your freebie cannot be consumed in 1-2 pages of text or 2-3 minutes of video then it's too long.

    Just give them your one biggest "AHA!!" moment. Nothing more. Nothing less.
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  • Profile picture of the author msabihj
    As others pointed, length isn't really essential.

    I personally focus on two main things when it comes to freebies (for list building):

    1. I give them what I promise. If there are no steps to creating a niche affiliate site, I'd NEVER EVER mention it on squeeze page or anywhere else. I am on a lot of lists, and as soon as I get the freebie or first few emails, I realize that I have been cheated. I instantly get off the list. This is how most of the people on our lists behave.

    So it does not matter how many pages you send, send them what they opted for.

    2. The freebie should presell the actual affiliate product or your own product. This is where most of the email markers lack. If your freebie is not preselling something, you are missing a lot.

    So as long as you presell and keep your promise, it does not matter how long your freebie is. If I am on your list, I'd stick to you for reason number 1.
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  • Profile picture of the author Ross Dalangin
    Well, it depends on the material that I have but I make sure they will be satisfied. It's the quality of every offers whether it's free, trial or paid product. Actually, even it's only a one pager info as long as you lay down what you promise.
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  • Profile picture of the author Lucian Lada
    The length also depends on your type of traffic. If you have people coming to your website after reading 1,000+ words articles (i.e. article syndication), then you'll have no problem giving them a 20-page free e-book. These people have already demonstrated that they are willing to sit down and read long pieces of content. It's not mandatory that you do that, but you can.

    What also matters is how concise the presented information is. You can ramble in 5 pages and you can be concise in 20 pages, depending on how much information you cover.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by WillR View Post

      My thought is if your freebie cannot be consumed in 1-2 pages of text or 2-3 minutes of video then it's too long.
      Originally Posted by Paul Myers View Post

      118 pages. Plus a mindmap.
      Always interesting, to see the wide range of Warrior opinion and methods.

      Originally Posted by Lucian Lada View Post

      The length also depends on your type of traffic. If you have people coming to your website after reading 1,000+ words articles (i.e. article syndication), then you'll have no problem giving them a 20-page free e-book. These people have already demonstrated that they are willing to sit down and read long pieces of content. It's not mandatory that you do that, but you can.

      What also matters is how concise the presented information is. You can ramble in 5 pages and you can be concise in 20 pages, depending on how much information you cover.
      We have a winner!

      In my opinion, like almost everything else that relates to the monetization of email marketing, it's all about continuity and expectation-setting. The product's length should be enough to provide the appropriate continuity (allowing for traffic demographics, which is perhaps just a marketer's way of saying "depending who the readers are") between what brought people to the site and what's coming up next on the information front. And its content needs to serve all these purposes. For me, that's most of what matters: if I get those things right, the money will follow.

      (My "free reports" - to answer the question, finally! - tend to be about 7-8 pages. The "niche-content part" is equivalent to about two of my articles. The rest is presentation, exposition and expectation-setting. Oh yes ... and light-hearted/informal/friendly/comic touches.)


      .
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      • Profile picture of the author Paul Myers
        Alexa,
        Always interesting, to see the wide range of Warrior opinion and methods.
        I find it interesting to see how many people assert their personal preferences as incontrovertible fact.


        Paul
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    • Profile picture of the author Jeffery
      Originally Posted by Lucian Lada View Post

      The length also depends on your type of traffic. If you have people coming to your website after reading 1,000+ words articles (i.e. article syndication), then you'll have no problem giving them a 20-page free e-book. These people have already demonstrated that they are willing to sit down and read long pieces of content. It's not mandatory that you do that, but you can.

      What also matters is how concise the presented information is. You can ramble in 5 pages and you can be concise in 20 pages, depending on how much information you cover.
      ^ This > with a capital T.

      In most of my own niches the subs are all about quality and my own way of being long winded. "The longer the better" has always been my subs response when I asked "What they wanted?", so I quit asking - years ago. Now a days those same subs as well as the newer subs from word-of-mouth pay for my private posts.

      About rambling. My own long term subs are very used to my rambling, but the rambling is concise and to the point. As long as the rambling is "relative" people don't mind and they oftem prefer it because there are times that what I consider to be self evident is actually new and concise information they never heard of or considered. Sometimes those ramblings generate new ideas or a new way to improve on an old method. People will pay for the ramblings as long as the ramblings are relevant and concise.

      With that said, I probably would not have the subs that I do have if it weren't for the rambling, lol.

      Jeffery 100% Rambler :-)
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  • Profile picture of the author ProServices
    I totally agree with WillR. The shorter the report, the better. People just haven't got time to read longer reports or lose interest. For me, a short report is a ' Carrot' for me and a long report is a 'Stick'
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    • Profile picture of the author ElGuapo
      Originally Posted by barbling View Post

      1 page. Works great.
      Not so long ago I viewed a course about YouTube marketing. The fellow behind that course showed his best-converting freebie: a 1-page PDF infographic of the few cheap(ish) tools he used to make high quality videos.

      Sometimes that's all it takes. People like tasty fast food.
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  • Profile picture of the author SaeedKhan
    I created a report on 5 sneaky traffic sources a while ago, it was about 12 pages, i even added a bonus traffic source, good to over deliver to your customers. I originally created this report to sell on Fiverr, actually got a sale from it, and the buyer liked it, then I thought let me use it for listbuilding.
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  • Profile picture of the author ninosem
    The point isn't in "long/big" but in the value you provide. You need to warm your prospect with freebie.
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  • Profile picture of the author one1
    I think 20-25 offers would be enough from my point of view/
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  • Profile picture of the author Willing2Learn
    Thank you to everyone for the feedback!

    I plan to use article syndication as my traffic generation model so I think I'm leaning towards around a 15-20 page report and packing with as much value as I possibly can.

    I'm in a small niche that falls into the health market, so my goal is to get my prospect curious and hopeful enough to follow along with tips and recommendations I give in my followup over perhaps a period of a year (or longer) sending out a message about once a week.

    I love the idea of giving a surprise bonus with the freebie. Perhaps a checklist or quick reference resource list that compliments the information.

    Special shout outs to optionmedia, smoor2012, msabihj and Lucian Lada. I found your posts particularly helpful!
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  • Profile picture of the author MWatson
    There's no right or wrong answer honestly. Just provide as much value as YOU would like, look at it from your visitors perspective. Does it solve your problem? Does it answer your question? Do you know which steps to take?

    I also like to write a 300-500 word conclusion with a call to action. That will be the "hook" that turns leads into buyers. If you're conclusion doesn't sound like you just dropped the mic, it's not strong enough.


    Cheers,
    Mark
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  • Profile picture of the author Carter Boatright
    Fairly short. I make mine long enough to quickly solve a problem for them. So a short video or a few pages in a report.
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  • Profile picture of the author Ledux
    I'm currently giving away a 15 page ebook. (2000+ words)
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  • Profile picture of the author Mindy Squillace
    It's not about the length, but quality.

    I have a few different free "things" as I like to call them

    Most are free video courses and one is an e-book.

    Above all else, your free "thing" is like your first date.

    It can be one page, but it has to be the best you've got!

    That will determine if they ever open another email, set up a Skype call or decide you are someone that can benefit them.
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  • Profile picture of the author skyro
    Freebie can be a small report that complinents what it is your promoting .
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  • Profile picture of the author Edwin Torres
    Like what others above me said, its not so much the quantity but the quality of what you're giving away. For a freebie I recommend giving away one SOLID tip or trick that will help solve a big problem in your niche.
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  • Profile picture of the author NickNimmin
    I recently started giving away an ever growing members area that contains fee graphics, guides, psds (video elements coming soon) and so on. I want to provide constant value alongside my offers.
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  • Profile picture of the author Tomwood
    Think treasure maps as long as X marks the spot you need pages after page.

    And solve one problem in the niche and let your main product solve the rest
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  • Profile picture of the author ecoverartist
    I've gotten 100 page freebies that are utterly worthless and 10 page freebies that are invaluable. It's all in what you're selling, how much your prospect wants it (what other alternatives are available for them?) and how likely they are to convert to a paying customer after reading it.
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  • Profile picture of the author dawoodkhan97
    It should be between 20-30 with some real content in it otherwise writing a 170 page freebie wont get you anywhere
    Thanks
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  • Profile picture of the author Zak L.
    In all honesty - it doesn't matter how long or short something is to me.

    You can give me 500 pages of crap and charge me $2 for it (I know you're talking about a freebie here - just want to get my point across :p)

    Or you can sell me 1 IDEA and charge me $2000 for it, if that one idea makes me millions of dollars - it's worth it.

    You ALWAYS want to make sure you're providing value.

    The best way I look at - is this - view what you're selling as a 12 book series, give them everything then need to know in that first book for that first subject, but make them want that next book in the series.

    Provide a ton of value on that one particular subject, but not everything there is to know on the whole curriculum.

    Hope my little rant makes sense ;-)
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  • Get them opt in for free, they don't even care about the gifts.

    I don't even want to create a free gift for them, just talk to them.

    Ask you close friend first if they want to receive a free gift like that from you and find out.

    Tried it before, it is like the best way to lose friend.

    In honest view, don't do it, just ask them.
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  • Profile picture of the author rila
    I not count how long is my freebie.Usually i start to write a pdf with valuable content that will make my reader excited.I not try to make it seem a "large and powerful ebook",it can be 500 words but need to be what reader looks for !
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    • Profile picture of the author Michael Shook
      It makes a big difference how long your optin offer is. So many people use their mobile devices to go online these days that an even stronger expectation of instantaneity has developed.

      You need an offer that someone would pay for, that solves one single problem or part of a problem, written about in a headline that tells them exactly that.

      8 - 10 pages for an ebook
      30 minutes for an audio
      5 - 7 minutes for a video.

      The optin offer has to deliver on its promise and it has to be doable by the optin-er without them needing anything else in order to take advantage of the offer.
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  • Profile picture of the author quadagon
    Theres various aspects to take into consideration. Traffic source, market, niche, value proposition, content of freebie, purpose of freebie.

    One of my business' is a marketing agency for which my freebie is a 300 page book either physical or electronic. I use this freebie to attract suitable prospects and repel those that are undesirable. I make most of my incomr from this source and believe that this is due to knowing the market.
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  • Profile picture of the author allenmartin
    Hi warriors,

    It's not about the length of a freebie giveaway.

    The main point is to deliver VALUE!

    Look, everyone who sign up to your list has exceptions and needs. That's because they sign up to your email list. If you can't deliver what they excepted you won't be able to create a good start when it comes to "building a relationship" with your subscriber.

    You can deliver VALUE with a free Report which has only 2 Sites also it could have 40 sites.

    If you create a giveaway or a product, remember to get straight to the point.


    Hope this helps you out
    Allen
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  • Profile picture of the author Tom Addams
    Mine is coaching. As for how long: the entire length of membership.

    Tom
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  • Profile picture of the author Trey Morgan
    I've read 7 page pdfs that I've enjoyed and I've also read 100+ page pdfs that I have enjoyed. The reason I enjoyed them is because I found the solution to my problem in the pdf. So, in my opinion it doesn't matter how long the report, ebook, or video is ,as long as you give your readers a solution to a problem in that specific niche.
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  • Profile picture of the author seoboyz01
    My preference is to give away a free consultation to my subscriber, rather than a free ebook, (at least the ones who take advantage of the offer). A ten minute SEO evaluation for a potential client's site can easily pinpoint their site's SEO weaknesses or show me the link profile for the site. After that, I would follow up with recommendations on SEO services they might need. No ebook is so personalized as personal attention from the person who owns the list.
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