I'm still trying to come up with a strategy for turning years of experience in a tiny niche, and volumes of minutiae, into a set of DVDs that could take me two years to finish. It will be written in chapters which focus on key steps. I'm at work on Chapter One presently, and I know I have to at least finish it if I want to do a market test. I'd like to sell it by the chapter, of course, and start making money now. But...
Am I going to anger customers with a product they can't buy "all at once"? The chapters are useful alone, but they're not the entire solution. I would love to eventually offer the whole manual at a discount to buying it singly in chapters, but to do that the whole thing needs to be done--no money for a "long" time.
I'm interested in delving deeper into internet marketing right now and I'm wondering if anyone could tell me what the best books are to read when it comes to the most common methods? I'm sort of interested in building websites, ad networks, PPC, and other methods that are mostly white hat but have potential to generate big profits in the long run.