Opinions Needed..Taking a Product From Your Main Site And Making It a Mini-Site

2 replies
Ok Warriors,

Here's the deal.

I have a main site that sells six of closely related information products.

Do you think it would be feasible to take each individual product a develop a mini-site for it?

Ex. Say I have a site that sells info on how to grow various types (orange, lemon, lime, grapefruit etc.) of citrus trees.

Would you recommend in addition to selling the guides on the main site to also set up mini sites.

My concerns are that I might cannibalize sales from the existing site and that my PPC and other marketing efforts would need to span not only the main site but the mini-sites also.

I also wonder if it might confuse my customers?

As always your help is appreciated.
#main #making #minisite #neededtaking #opinions #product #site
  • Profile picture of the author Jillian Slack
    Yes!

    That's the point of mini-sites or landing pages.

    Speak directly to that customer on that page.

    Your other products will need a site to speak directly to the person looking for that particular product.

    If you smack them in the face with one site that offers everything all at once, it tends to overwhelm them.

    A confused mind always says, "No!"
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