What is the next step?

by Borce
6 replies
So I'm currently looking into choosing a keyword, I'm attempting to gain more knowledge about the keyword selection to help me achieve success.

My background consists of a blog about a certain career that I am actually employed in. I've written about 5 pages of information regarding the job, what it entails, and information like that.

This site was created about 4 months ago, and I was able to do a bit of work on it for the first month or so, then I had to put it on hold due to some personal reasons. It is currently on page 3 on google for one or two keywords. I worked on some backlinks during that time, though I wasn't really sure I knew exactly what I was doing when making them.

I'm thinking this site would sort of fall into the microniche category. I believe the monthly searches are about 9,000 with low competition and an average CPC of about $1. Those numbers probably aren't ideal as they should be, but I figured this is a good one to learn on because I know about it, and it is extremely easy for me to add content.

Anyways, I've recently started putting blog posts up about my day to day activities on the job, the issues I face, interested stores etc.. I'm hoping this can really spark up interest and get my site ranked higher. I get no real traffic to the site currently, maybe two or three visitors a day and a few organic searches a week. I've got the content part down, but what else should I do? Should I work on backlinks again?

I'm not really sure where I should go from here?
#step
  • Profile picture of the author Brent Stangel
    I'm not really sure where I should go from here?
    If you want people to visit your site let them know it's there. Advertise.
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  • Profile picture of the author nicoli
    Originally Posted by Borce View Post

    So I'm currently looking into choosing a keyword, I'm attempting to gain more knowledge about the keyword selection to help me achieve success.

    My background consists of a blog about a certain career that I am actually employed in. I've written about 5 pages of information regarding the job, what it entails, and information like that.

    This site was created about 4 months ago, and I was able to do a bit of work on it for the first month or so, then I had to put it on hold due to some personal reasons. It is currently on page 3 on google for one or two keywords. I worked on some backlinks during that time, though I wasn't really sure I knew exactly what I was doing when making them.

    I'm thinking this site would sort of fall into the microniche category. I believe the monthly searches are about 9,000 with low competition and an average CPC of about $1. Those numbers probably aren't ideal as they should be, but I figured this is a good one to learn on because I know about it, and it is extremely easy for me to add content.

    Anyways, I've recently started putting blog posts up about my day to day activities on the job, the issues I face, interested stores etc.. I'm hoping this can really spark up interest and get my site ranked higher. I get no real traffic to the site currently, maybe two or three visitors a day and a few organic searches a week. I've got the content part down, but what else should I do? Should I work on backlinks again?

    I'm not really sure where I should go from here?
    Hi Borce,

    Where did you get your keyword stats from?

    Regarding your offsite SEO, I wouldn't bother trying to build backlinks unless they are from relevant sites that have good authority and in addition, are natural links (don't use the same anchor text everywhere)

    Focus on creating a LOT of HIGH quality content and the links will come naturally.
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    • Profile picture of the author Borce
      Originally Posted by nicoli View Post

      Hi Borce,

      Where did you get your keyword stats from?

      Regarding your offsite SEO, I wouldn't bother trying to build backlinks unless they are from relevant sites that have good authority and in addition, are natural links (don't use the same anchor text everywhere)

      Focus on creating a LOT of HIGH quality content and the links will come naturally.
      Thanks for the response, I got my keyword stats from the google Keyword planner tool. I will definitely focus on creating a lot of high quality content. I plan on writing about 3-5 articles a week. I keep hearing that content is most important and I guess I should just believe it.

      That makes a lot of sense about the natural backlinks.
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      • Profile picture of the author nicoli
        Originally Posted by Borce View Post

        Thanks for the response, I got my keyword stats from the google Keyword planner tool. I will definitely focus on creating a lot of high quality content. I plan on writing about 3-5 articles a week. I keep hearing that content is most important and I guess I should just believe it.

        That makes a lot of sense about the natural backlinks.
        Yeah, it's no longer 2012/2013! Your best bet is to just keep creating high quality content that people want to read, make your site sticky, work on internal linking and don't give up! It takes time
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  • Profile picture of the author Tom Addams
    This is a big question.

    First of all: Since you're relatively new to internet marketing, I must congratulate you on not only taking action, but doing it seemingly very well indeed. Superb work.

    Second: A lot of research is required. You did exactly the right thing coming to WF; no matter how experienced we become, WF is a treasure trove of useful information and helpful people. What I suggest you do now though is research.

    I'll give you some jumping-off points:

    - Running a Profitable Blog
    - SEO
    - Ad Copy
    - Content Writing
    - Blog Marketing
    - Blog Monetization
    - Newsletter Integration
    - Social Media Integration
    - Generating Traffic via Social Media

    Ranking, you see, is only one piece of the puzzle. I must say, though, you're doing extremely well already. But, that aside, once people arrive at your site you want them to take action. Imagine being an expert in SEO and yet your site fails to convert. Time, money, and effort wasted.

    The areas of research I gave above are not all you need, of course, but they will certainly allow you to begin getting a great grounding in running a blog.

    Last of all: Best of luck!

    GRM
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Tim Alwell
    I suggest creating an authority site, which mean creating tons of HIGH QUALITY content on your site.
    Find 30-50 more keywords as well as blog about all the problems, concerns, struggles, challenges, pains, wants, needs, and desires your audience has.

    Help them solve all that. (using perfect on-page SEO)

    Then market and promote it across multiple channels.

    Create a YouTube channel and recording a video for all your blog posts. Use good keyword research and on-page search engine optimization to help it rank higher.

    Find the most trafficked forum related to your niche and become active there. Add a ton of value in your posts and comments. Promote your site and/or capture pages in your email signature.

    Build an email subscriber list.
    These are direct traffic that you can send back to your site whenever you publish new content.
    Make it easy for people to opt-in to your list by offering a freebie gift, and having opt-in forms on your sidebar, end of posts, middle of posts, pop-ups, etc.

    Them email your list consistently. Build relationships, trust, and credibility. Then when you sell to them they will feel better about buying from you.

    Stay consistent with this and you will start ranking for tons of long-tail keywords. So, you will be getting organic search traffic plus traffic from your multiple marketing channels.
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