Suggestions On Monetizing My Site?
Background
The site is targeted to small business owners with the goal of helping them identify the different types of online marketing as well as the top companies within each field.
The domain is under a year old, site went live in September and currently sees ~200 unique visitors,1500+ page views per month. Traffic is pretty evenly split between organic search, direct, referral and social media.
Other than building social media profiles and testing out an Adwords campaign last month (too expensive), I have not done any marketing.
Potential Revenue Ideas
My initial thought was to eventually serve advertisements but I estimate I would need 100k page views at a generous $10 CPM to earn just $1k a month if I serve one ad per page. This is still a consideration but I know it will probably take over a year or longer and a lot of work for me to get to 100k page views per month.
I've also considered capturing lead information and referring them to agencies/marketers. I read somewhere that the average price per lead can be sold for about $40 but then I see people selling 1k leads for $100 on Leadbuyersnetwork so I am really not sure what the market is here and whether this is a worthwhile avenue to explore.
Strategies
It looks like the most common advice I have seen so far is to build an email list and I just so happened to have recently started doing so, not through the site but through events related to small business marketing that I host. What would be a good way to collect email addresses on the site? Where would you place the call to action?
Content Creation - the biggest question I am debating is what type of content should I create? Would you recommend articles, infographics, videos, other? I am strongly leaning towards infographics as I believe they would capture my audience the best.
Social media vs SEO - I've also read a lot that social media is going to take over SEO in terms of priority for where you show on SERPs. I'm leaning towards focusing on social media because of this and the fact that there is heavy heavy competition in the keywords I want to rank for. Not sure how to deal with that either.
What Would You Do?
If this was your website, what would your strategy be and what is the cost, earnings and time frame associated with that strategy? And advice or suggestions would be appreciated.
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tyronne78 -
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GinaStringer -
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jasonwebb71 -
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