Wild Misunderstandings!
But I've seen some GREAT shares around the site and thought I'd give something back that might help clarify a few of these misunderstandings. So here it is. This is by no means an exhaustive list, just some categorization based on what I've researched:
Traffic Generation
1. Media buys
2. PPC
3. SEO
4. Content marketing--which brakes down into many sub-categories like:
a. Articles
b. Audios
c. Videos
d. Books
e. Courses
Content Distribution
1. Syndication
2. Guest Blogging
3. Social media shares
Audience Engagement/Relationship Development
1. Email Marketing
2. Social marketing
3. Blogging
Monetization
1. Selling Advertising
2. CPA
3. Affiliate Sales
4. Product/Service Sales
5. Coaching/Consulting
I hope you find this helpful. I just wanted to remind everyone to be careful that they're comparing apples to apples. And this doesn't apply only to newbies. I've seen a few people who seem to know what they're talking about most of the time make some really off-the-wall comparisons!
Full disclosure: I'm not an expert. Nor do I have anything for sale.