Stop - You are doing it wrong!
Professionalism was a big one for me.
My friend confronted me when he was reviewing one of my sites and told my quite simply that my site looked 'amatuerish'. I was shocked and quite defensive about it. But, after reviewing that site and looking at a few of my competitors sites I realised that my friend was right. The site I had up there was CRAP!
Anyways, I quickly contacted my web designer and got him working on a number of improvements and tweeks to that site to bring it up to the same standard as others who operate in my market.
In this day and age we cannot afford to be mediocre and simply expect our customers to hand their hand earned over to us. Professionalism and offering a point of differentiation are two keys to ensuring you succeed in all your business endeavours (online and offline).
PM me if you need help with *big money* launches/pitches.
Steve Meade - Master Motivational Hypnotist and IM Pro
Cheers,
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Gregg