My Favorite Dan Kennedy Quote

steveweber · 07-10-2009, 09:56 AM

Like many of you I hang on about every word Dan Kennedy has to say about marketing.

Probably my favorite quote of his is, "Good is good enough."

It took me a long time to learn that lesson.

What it means is always placing action and IMPLEMENTATION above "perfection" as to what is most important.

What if you have a "great idea" and begin putting it together while agonizing over every little detail to make it perfect in your mind...and then find out the idea was a flop? You just wasted a pile of time.

Instead, spend half the time putting the idea together so it is just "good enough." If it gets traction, THEN go back and tweak it and make it even better. If it nose dives, then you did the best to cut your losses.

"Good is good enough" and "fail fast" go hand in hand.

AndrewCavanagh · 07-10-2009, 10:15 AM

Yes the reason most people fail is that they simply don't take enough serious action.

And for many that's because they're always dreaming up a new idea, chasing a new plan or trying to perfect a plan instead of just taking action now then following the next logical step after that.

I think it's important that you're genuinely committed to making something work though.

We wouldn't want people to misinterpret that quote as meaning it's okay to make a half arsed attempt at things.

Kindest regards,
Andrew Cavanagh

Sam Smith · 07-10-2009, 10:41 AM

Agreed!

In terms of production, be realistic, good is good enough.

However, in terms of WHAT you do... it's another story IMO.

adiknight · 07-10-2009, 11:09 AM

Ahh the swift sword!

This has helped me alot

Kelly Verge · 07-10-2009, 01:20 PM

The best fisherman is the one who keeps his line in the water.

steveweber · 07-10-2009, 04:35 PM

...Love the comments everyone! Yes, those who understand the true meaning of that quote are the ones who will go on and enjoy success!

Truffle · 07-10-2009, 04:38 PM

Quote:

Originally Posted by steveweber

"Good is good enough."

just written that one down,
thanks
jobic

MacFreddie · 07-10-2009, 04:38 PM

I've been drinking the Dan Kennedy kool-aid for many years now.

"Good is Good enough"

I have spent thousands with DK, most of his material is put together sloppily. But guess what, it's like reading the original scrolls. The info is priceless. I would buy his info if it was on a Napkin.

GuerrillaIM · 07-10-2009, 05:22 PM

"fail fast" is a good one. Sometimes I refuse to admit that a niche is rubbish and forget it and move on.

leggy · 07-10-2009, 05:46 PM

Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat and drink beer all day.

Bill Farnham · 07-10-2009, 05:55 PM

One sister sentence to that one is "Great is the enemy of good".

KJ

Steven Fullman · 07-10-2009, 06:05 PM

"How Can I Use That?"

Sounds simple, but it's a niche marketer's dream...

Don't reinvent the wheel...simply take what's already out there...and make it yours.

jasonl70 · 07-10-2009, 07:38 PM

"Who reads long copy? Buyers do"

Dan's the man

TimCastleman · 07-10-2009, 07:48 PM

Be The Wizard and Attract Don't Pursue are two of my favorites.

Bruce NewMedia · 07-10-2009, 10:44 PM

On the lighter side, I like Kennedy's quote when a marriage counselor explained to him all things he'd need to do to fix his marriage and make his wife happy.

He complained, "But I already have a full time job!" :-)
_____
Bruce

Ut · 07-11-2009, 12:21 AM

Quote:

Originally Posted by leggy

Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat and drink beer all day.

LOLOLOLOL! but did Dan say so? LOLOLOL!

Mustafa Khundmiri · 07-11-2009, 01:35 AM

“That broke him up. That really bothered him. He felt he had to help. He was a good man.”

MacFreddie · 07-11-2009, 01:48 AM

Quote:

Originally Posted by brucerby

On the lighter side, I like Kennedy's quote when a marriage counselor explained to him all things he'd need to do to fix his marriage and make his wife happy.

He complained, "But I already have a full time job!" :-)
_____
Bruce

Dan Kennedy eventually got divorced from her. Grapevine said she got 25 Million.

At an event I attended last year DK made a joke about this. He said he always wanted to marry a Rich woman, he finally did. He Re-married his ex and they are still together. This after paying the lawyers Millions.

Gene O · 07-11-2009, 02:11 AM

Dan is one of my favorites. He has forgotten more than most people know.

Another one of his "You can't make money or you can make excuses. But you can't do both".

Timur_S · 07-12-2009, 08:39 AM

Dan responsible for every dollar I earned!

"Good is good enough" is GOLD... very close to more humorous Guy Kawasaki's "Don't worry, be crappy" : )

jame58rown · 07-12-2009, 08:57 AM

Quote:

Originally Posted by Kelly Verge

The best fisherman is the one who keeps his line in the water.

Only if it is properly baited and hooked

Tyrus Antas · 07-12-2009, 09:57 AM

I was going to answer that but I'm just not inspired enough today

Tyrus

Alex Sol · 07-12-2009, 10:07 AM

Awesome quote

I heard this from another Internet Marketer long time ago (sorry, forgot who exactly said it): Ready, Fire... Aim!

You need to get your stuff out there ASAP... and only then try to make it a little better (basing on conversions, customer feedback etc....) I have heard of some folks creating the "perfect e-book" for a year or even more... incredible, isn't it?

Loren Woirhaye · 07-12-2009, 10:34 AM

"Most people are walking around with their umbilical cords in
their hands, looking for someplace to plug it in" - DK

steveweber · 07-12-2009, 10:59 AM

Quote:

Originally Posted by MacFreddie

I've been drinking the Dan Kennedy kool-aid for many years now.

I have spent thousands with DK, most of his material is put together sloppily. But guess what, it's like reading the original scrolls. The info is priceless. I would buy his info if it was on a Napkin.

Wow! I really enjoyed all the replies here, but his one has to be my favorite...I feel exactly the same way!

07-10-2009, 09:56 AM	#1
steveweber Steve Weber War Room Member Join Date: Mar 2007 Location: Southard, Oklahoma, USA. Posts: 668 Blog Entries: 2 Thanks: 8 Thanked 68 Times in 39 Posts	My Favorite Dan Kennedy Quote Like many of you I hang on about every word Dan Kennedy has to say about marketing. Probably my favorite quote of his is, "Good is good enough." It took me a long time to learn that lesson. What it means is always placing action and IMPLEMENTATION above "perfection" as to what is most important. What if you have a "great idea" and begin putting it together while agonizing over every little detail to make it perfect in your mind...and then find out the idea was a flop? You just wasted a pile of time. Instead, spend half the time putting the idea together so it is just "good enough." If it gets traction, THEN go back and tweak it and make it even better. If it nose dives, then you did the best to cut your losses. "Good is good enough" and "fail fast" go hand in hand.
	"Tired Of Beating Your Head Against The Wall?"

07-10-2009, 10:15 AM	#2
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 3,267 Thanks: 3 Thanked 784 Times in 425 Posts	Re: My Favorite Dan Kennedy Quote Yes the reason most people fail is that they simply don't take enough serious action. And for many that's because they're always dreaming up a new idea, chasing a new plan or trying to perfect a plan instead of just taking action now then following the next logical step after that. I think it's important that you're genuinely committed to making something work though. We wouldn't want people to misinterpret that quote as meaning it's okay to make a half arsed attempt at things. Kindest regards, Andrew Cavanagh
	# 1. Special Offline Gold Report PLUS 2 FREE Gifts!...$500 In 24 Hours Without A Website # 2. Make $1,500 Today...This Original 48 Page Offline Gold Report Reveals The Simple Step By Step System For Selling Your Online Marketing Skills To Businesses Right In Your City # 3. Click Here For More FREE Online Copywriting Secrets Than Any Other Site On Earth!

07-10-2009, 10:41 AM	#3
Sam Smith HyperActive Warrior War Room Member Join Date: Jan 2008 Location: United Kingdom. Posts: 176 Thanks: 13 Thanked 3 Times in 3 Posts	Re: My Favorite Dan Kennedy Quote Agreed! In terms of production, be realistic, good is good enough. However, in terms of WHAT you do... it's another story IMO.
	Can you afford me? KILLER videos (from script to tech), $thousands+... PM me if you need help with big money launches/pitches.

07-10-2009, 11:09 AM	#4
adiknight Active Warrior War Room Member Join Date: Jul 2009 Posts: 48 Thanks: 20 Thanked 4 Times in 4 Posts	Re: My Favorite Dan Kennedy Quote Ahh the swift sword! This has helped me alot

07-10-2009, 01:20 PM	#5
Kelly Verge Today's the day! War Room Member Join Date: Oct 2007 Location: Florida, USA. Posts: 1,264 Blog Entries: 6 Thanks: 309 Thanked 357 Times in 194 Posts	Re: My Favorite Dan Kennedy Quote The best fisherman is the one who keeps his line in the water.
	OFFLINE POWER TOOLS *#1 - Offline MindMap (FREE WSO)* \| #2 - White Paper #3 - Seminar Presentation \| *#4 - Offline Sales "Poster"* \| *#5 - Offline Postcards* FREE Offline Consulting Video Series (No Opt-In)

07-10-2009, 04:35 PM	#6
steveweber Steve Weber War Room Member Join Date: Mar 2007 Location: Southard, Oklahoma, USA. Posts: 668 Blog Entries: 2 Thanks: 8 Thanked 68 Times in 39 Posts	Re: My Favorite Dan Kennedy Quote ...Love the comments everyone! Yes, those who understand the true meaning of that quote are the ones who will go on and enjoy success!
	"Tired Of Beating Your Head Against The Wall?"

07-10-2009, 04:38 PM	#8
MacFreddie Banned Join Date: Jul 2007 Location: Chi-cago Posts: 204 Thanks: 12 Thanked 60 Times in 22 Posts	Re: My Favorite Dan Kennedy Quote I've been drinking the Dan Kennedy kool-aid for many years now. "Good is Good enough" I have spent thousands with DK, most of his material is put together sloppily. But guess what, it's like reading the original scrolls. The info is priceless. I would buy his info if it was on a Napkin.

07-10-2009, 05:22 PM	#9
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,890 Thanks: 93 Thanked 309 Times in 182 Posts	Re: My Favorite Dan Kennedy Quote "fail fast" is a good one. Sometimes I refuse to admit that a niche is rubbish and forget it and move on.

07-10-2009, 05:46 PM	#10
leggy Warrior Member Join Date: Aug 2008 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: My Favorite Dan Kennedy Quote Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat and drink beer all day.

07-10-2009, 05:55 PM	#11
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,704 Blog Entries: 5 Thanks: 2,586 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: My Favorite Dan Kennedy Quote One sister sentence to that one is "Great is the enemy of good". KJ
	If you are a Real Estate Agent or know someone who is...Branding Videos for Real Estate Agents Video Creators - Sign Up to get your FREE Sample Pack of 15 Viralmation Video Effects and start using these today. Works great with all video software. Videos for the Web - Got Video? Watch this!...Videos by Rapid 3D Graphics

07-10-2009, 06:05 PM	#12
Steven Fullman Senior Warrior Member War Room Member Join Date: Mar 2007 Location: London, England Posts: 3,771 Thanks: 1,006 Thanked 525 Times in 340 Posts Social Networking Contact Info	Re: My Favorite Dan Kennedy Quote "How Can I Use That?" Sounds simple, but it's a niche marketer's dream... Don't reinvent the wheel...simply take what's already out there...and make it yours.
	*==>WHAT??? YOU DON'T OWN WPUNIQUE YET?!? WHY NOT??? 2500+ SOLD<==* Niche Research. It's Really Super EASY!

07-10-2009, 07:38 PM	#13
jasonl70 Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA. Posts: 2,273 Thanks: 416 Thanked 408 Times in 250 Posts	Re: My Favorite Dan Kennedy Quote "Who reads long copy? Buyers do" Dan's the man
	-Jason

07-10-2009, 07:48 PM	#14
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,649 Blog Entries: 34 Thanks: 155 Thanked 744 Times in 293 Posts	Re: My Favorite Dan Kennedy Quote Be The Wizard and Attract Don't Pursue are two of my favorites.
	How To Get Your First Client For Free - Without Leaving The House WSO OF THE DAY - Get others to build your offline empire for you

07-10-2009, 10:44 PM	#15
Bruce NewMedia www.OfflineAdvance.com War Room Member Join Date: Mar 2005 Location: Chicago Posts: 2,005 Thanks: 1,272 Thanked 573 Times in 314 Posts	Re: My Favorite Dan Kennedy Quote On the lighter side, I like Kennedy's quote when a marriage counselor explained to him all things he'd need to do to fix his marriage and make his wife happy. He complained, "But I already have a full time job!" :-) _____ Bruce

07-11-2009, 01:35 AM	#17
Mustafa Khundmiri HyperActive Warrior War Room Member Join Date: Nov 2007 Posts: 363 Thanks: 85 Thanked 145 Times in 50 Posts	Re: My Favorite Dan Kennedy Quote “That broke him up. That really bothered him. He felt he had to help. He was a good man.”

07-11-2009, 02:11 AM	#19
Gene O Warrior Member Join Date: Jul 2009 Location: USA Posts: 17 Thanks: 3 Thanked 1 Time in 1 Post	Re: My Favorite Dan Kennedy Quote Dan is one of my favorites. He has forgotten more than most people know. Another one of his "You can't make money or you can make excuses. But you can't do both".

07-12-2009, 08:39 AM	#20
Timur_S Warrior Member War Room Member Join Date: Jan 2009 Posts: 14 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: My Favorite Dan Kennedy Quote Dan responsible for every dollar I earned! "Good is good enough" is GOLD... very close to more humorous Guy Kawasaki's "Don't worry, be crappy" : )

07-12-2009, 09:57 AM	#22
Tyrus Antas Advanced Warrior Join Date: Mar 2009 Posts: 931 Thanks: 36 Thanked 102 Times in 91 Posts	Re: My Favorite Dan Kennedy Quote I was going to answer that but I'm just not inspired enough today Tyrus
	yes -no

07-12-2009, 10:07 AM	#23
Alex Sol Advanced Warrior War Room Member Join Date: Oct 2007 Location: Montreal, QC, Canada. Posts: 621 Thanks: 163 Thanked 160 Times in 55 Posts Social Networking Contact Info	Re: My Favorite Dan Kennedy Quote Awesome quote I heard this from another Internet Marketer long time ago (sorry, forgot who exactly said it): Ready, Fire... Aim! You need to get your stuff out there ASAP... and only then try to make it a little better (basing on conversions, customer feedback etc....) I have heard of some folks creating the "perfect e-book" for a year or even more... incredible, isn't it?
	Be The Warrior. Donate to Kim W! New Blog Post --> How to Rank on Google's 1st Page - Step by Step (5,000 views in 2 days!) <--

07-12-2009, 10:34 AM	#24
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: My Favorite Dan Kennedy Quote "Most people are walking around with their umbilical cords in their hands, looking for someplace to plug it in" - DK
	HOT! $25,000,000/yr Copywriter's Secret Book—FREE! \| The "Automated Free Traffic Formula" ArticleBot Secrets Revealed! Breakthrough Marketing Blog (+ goodies) CopyWriting Services