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My Favorite Dan Kennedy Quote

by steveweber
24 replies
Like many of you I hang on about every word Dan Kennedy has to say about marketing.

Probably my favorite quote of his is, "Good is good enough."

It took me a long time to learn that lesson.

What it means is always placing action and IMPLEMENTATION above "perfection" as to what is most important.

What if you have a "great idea" and begin putting it together while agonizing over every little detail to make it perfect in your mind...and then find out the idea was a flop? You just wasted a pile of time.

Instead, spend half the time putting the idea together so it is just "good enough." If it gets traction, THEN go back and tweak it and make it even better. If it nose dives, then you did the best to cut your losses.

"Good is good enough" and "fail fast" go hand in hand.
#dan #dan kennedy #favorite #kennedy
  • Profile picture of the author AndrewCavanagh
    Yes the reason most people fail is that they simply don't take enough serious action.

    And for many that's because they're always dreaming up a new idea, chasing a new plan or trying to perfect a plan instead of just taking action now then following the next logical step after that.

    I think it's important that you're genuinely committed to making something work though.

    We wouldn't want people to misinterpret that quote as meaning it's okay to make a half arsed attempt at things.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Sam Smith
    Agreed!

    In terms of production, be realistic, good is good enough.

    However, in terms of WHAT you do... it's another story IMO.
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  • Profile picture of the author Kelly Verge
    The best fisherman is the one who keeps his line in the water.
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    • Profile picture of the author jame58rown
      Originally Posted by Kelly Verge View Post

      The best fisherman is the one who keeps his line in the water.
      Only if it is properly baited and hooked
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  • Profile picture of the author steveweber
    ...Love the comments everyone! Yes, those who understand the true meaning of that quote are the ones who will go on and enjoy success!
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    • Profile picture of the author MacFreddie
      Banned
      I've been drinking the Dan Kennedy kool-aid for many years now.

      "Good is Good enough"

      I have spent thousands with DK, most of his material is put together sloppily. But guess what, it's like reading the original scrolls. The info is priceless. I would buy his info if it was on a Napkin.
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      • Profile picture of the author steveweber
        Originally Posted by MacFreddie View Post

        I've been drinking the Dan Kennedy kool-aid for many years now.


        I have spent thousands with DK, most of his material is put together sloppily. But guess what, it's like reading the original scrolls. The info is priceless. I would buy his info if it was on a Napkin.
        Wow! I really enjoyed all the replies here, but his one has to be my favorite...I feel exactly the same way!
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  • Profile picture of the author Truffle
    Originally Posted by steveweber View Post

    "Good is good enough."
    just written that one down,
    thanks
    jobic
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  • Profile picture of the author GuerrillaIM
    "fail fast" is a good one. Sometimes I refuse to admit that a niche is rubbish and forget it and move on.
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  • Profile picture of the author leggy
    Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat and drink beer all day.
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    • Profile picture of the author Killer Joe
      One sister sentence to that one is "Great is the enemy of good".

      KJ
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    • Profile picture of the author Ut
      Originally Posted by leggy View Post

      Give a man a fish and he will eat for a day. Teach a man to fish and he will sit in a boat and drink beer all day.
      LOLOLOLOL! but did Dan say so? LOLOLOL!
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  • Profile picture of the author Steven Fullman
    "How Can I Use That?"

    Sounds simple, but it's a niche marketer's dream...

    Don't reinvent the wheel...simply take what's already out there...and make it yours.
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    Not promoting right now

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  • Profile picture of the author jasonl70
    "Who reads long copy? Buyers do"

    Dan's the man
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    -Jason

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  • Profile picture of the author Bruce NewMedia
    On the lighter side, I like Kennedy's quote when a marriage counselor explained to him all things he'd need to do to fix his marriage and make his wife happy.

    He complained, "But I already have a full time job!" :-)
    _____
    Bruce
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    • Profile picture of the author MacFreddie
      Banned
      Originally Posted by brucerby View Post

      On the lighter side, I like Kennedy's quote when a marriage counselor explained to him all things he'd need to do to fix his marriage and make his wife happy.

      He complained, "But I already have a full time job!" :-)
      _____
      Bruce
      Dan Kennedy eventually got divorced from her. Grapevine said she got 25 Million.

      At an event I attended last year DK made a joke about this. He said he always wanted to marry a Rich woman, he finally did. He Re-married his ex and they are still together. This after paying the lawyers Millions.
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      • Profile picture of the author Gene O
        Dan is one of my favorites. He has forgotten more than most people know.

        Another one of his "You can't make money or you can make excuses. But you can't do both".
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        • Profile picture of the author Timur_S
          Dan responsible for every dollar I earned!

          "Good is good enough" is GOLD... very close to more humorous Guy Kawasaki's "Don't worry, be crappy" : )
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  • Profile picture of the author xohaibx
    "That broke him up. That really bothered him. He felt he had to help. He was a good man."
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  • Profile picture of the author Tyrus Antas
    I was going to answer that but I'm just not inspired enough today

    Tyrus
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  • Profile picture of the author Alex Sol
    Awesome quote

    I heard this from another Internet Marketer long time ago (sorry, forgot who exactly said it): Ready, Fire... Aim!

    You need to get your stuff out there ASAP... and only then try to make it a little better (basing on conversions, customer feedback etc....) I have heard of some folks creating the "perfect e-book" for a year or even more... incredible, isn't it?
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    Alex Sol, Full time online marketer since 2007
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  • Profile picture of the author Loren Woirhaye
    "Most people are walking around with their umbilical cords in
    their hands, looking for someplace to plug it in" - DK
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