Attraction Marketing? New trend or effective concept?

[Joey Frat]

Attraction marketing has been around for years, but has just recently made the public scene online within the last five years. It seems like this is one of the most popular topics online. So...

Does attraction marketing work or is it just another concept with some kind of price tag on it?

From my personal experience and implementing the concept in my marketing efforts I have found it to be very helpful and has completely transformed my business. Leads and customers have been more receptive to my message and I have seen a 15% increase in opt-ins from implementing the attraction marketing concept. (into my ad copy, videos, etc..)

Has anyone else had success with this?

[Andyhenry]

It's not new at all - it's just another name for what people have already been doing.

From time to time marketers like to give old concepts a new name to make it sound like they've invented something - it happens all the time (just look at all the 'new' formulas that are in hair product advertisements - it sounds 'new' so adds uniqueness to what is an old product).

So, there really isn't a question about whether attraction marketing works or not - it's just about giving attention to your customers experience and valuing that while creating your marketing strategy.

Of course it works - but many peoples focus is on themselves and their product/service so they think everything is a numbers game and just focus on trying to get visitors rather than create something that attracts them in the first place and makes a sale a simple part of the process.

Andy