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Launch a product during Xmas

by 2014leon
17 replies
Hi guys, as we know the Xmas will come soon, is it suitable to launch a product there?
#launch #product #xmas
  • Profile picture of the author Shooting Star
    Absolutely!
    Go for it.
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  • Profile picture of the author Shri Gp
    Don't worry about the Xmas,but first check how many big launches (particularly in your niche) is going to happen & schedule your launch according to that,Cause It'll be hard to get affiliates
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    • Profile picture of the author 2014leon
      Originally Posted by Shri Gp View Post

      Don't worry about the Xmas,but first check how many big launches (particularly in your niche) is going to happen & schedule your launch according to that,Cause It'll be hard to get affiliates

      wao, i also believe so, affiliates are just so important!
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  • Profile picture of the author Zak L.
    Of course!

    Just don't actually do it Christmas Day ;-)

    A great place to check upcoming launches is MunchEye.com
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  • Profile picture of the author Vince Rivera
    You can but like what they've said you need to check out other BIG launches too.

    Check here too : JVnotifyPro.com

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  • Profile picture of the author Triplescan
    It would be a good idea to launch the product (here depends a lot on the kind of product you will release) some days before Christmas. But see that you find a gap in the schedule of other companies' releases, to not overlap. Even more if you are still not so well known in your domain. Prior to the launching itself, you might want to "prepare" the audience with some flyers, stickers, mails, announcements of any kind, on and off line. Best of luck!
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    • Profile picture of the author Angshuman Dutta
      It all boils down to traffic at the end of the day. Not overlapping with other big launches...well that'll be there throughout the year, but what about your affiliates and end buyers? Would they be available? If you have your own list, do you actually know how your subscribers behave at different times of the year? If your own list, JV partners and affiliates are well lined up and battle ready you can launch anytime you want.

      In some niches, Christmas isn't a good idea to launch products because people aren't ready to buy such products at that time, while there are some niches that do well durinmg festive season. So, it's also about your niche and subniche etc.
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      • Profile picture of the author 2014leon
        Originally Posted by Angshuman Dutta View Post

        It all boils down to traffic at the end of the day. Not overlapping with other big launches...well that'll be there throughout the year, but what about your affiliates and end buyers? Would they be available? If you have your own list, do you actually know how your subscribers behave at different times of the year? If your own list, JV partners and affiliates are well lined up and battle ready you can launch anytime you want.

        In some niches, Christmas isn't a good idea to launch products because people aren't ready to buy such products at that time, while there are some niches that do well durinmg festive season. So, it's also about your niche and subniche etc.
        I cannot just agree with you more bro
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  • Profile picture of the author JensSteyaert
    Do what everything else tells you NOT to do and you'll be alright.
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  • Profile picture of the author Everett and Carol
    I plan on releasing one close to Christmas, the thing is you will continue to sell the item well after Christmas as well. So even if it starts out a little slow you can keep building momentum. I had a product come out last year near Christmas and it did just fine.

    The best thing you can do many times is to not procrastinate, and get the process moving forward.
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    • Profile picture of the author 2014leon
      Originally Posted by Southern Infotality View Post

      I plan on releasing one close to Christmas, the thing is you will continue to sell the item well after Christmas as well. So even if it starts out a little slow you can keep building momentum. I had a product come out last year near Christmas and it did just fine.

      Carol

      Hey man, really great to know your experience of Xmas launch.
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      • Profile picture of the author eac113
        I would suggest staying away from the Christmas week itself because of travel ect. but other than that let it RIP! Good luck with your launch.
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  • Profile picture of the author allseowork
    Blackfriay or cyber monday would have been better, Christmas? not so sure!
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  • Profile picture of the author seoboyz01
    If your product is related to Christmas, it might be the ideal time to launch now as you have just under 20 days to make sales from the 'Christmas crowd'. For instance, maybe your product is a package of Christmas/holiday themed note cards or Christmas T-shirts. Those will only be used during this holiday season, so you will have to launch now and put your marketing machine into over drive if you expect to make sales.

    If your product is not really related to Christmas, then you might delay until the New Year when people can be more focused on what you are offering and less on Christmas related themes so that you have all that momentum of the product launch to propel you to success.
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  • Profile picture of the author CreativeDesign4
    Best time to lunch product if it is somehow related to xmas
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  • Profile picture of the author webproishere
    I would launch anything on my end that's for sure.
    The majority of people don't have time to invest into something.
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  • Profile picture of the author Edwin Torres
    Selling a product during the holidays is fine as long as you don't launch it on Christmas Eve or Christmas.

    People aren't around there computers much on those days. Trust me...I learned the hard way haha.
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