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"Click this and you will become rich!"

by edmltw
32 replies
I honestly think that the greatest reason why most IM-era fail to convert their freebie-seeking list into paying customers is because at the initial phase they over-promised and under-delivered.

If your pre-marketing is done right, and when you can afford to under-promise and over deliver, there is no reason for your traffic to not pull out their wallets and spend a few dollars on your products/services.

Stop over-promising and start over-delivering.

Here's to your first earnings online, happy marketing!

Ed
  • Profile picture of the author Vincent Denali
    Originally Posted by edmltw View Post


    Stop over-promising and start over-delivering.

    Ed
    Well said. And yet, we see this all the time. If someone over delivers on a product I've purchased, I will buy more from them without batting an eye. If someone under delivers, I will never buy from them again. It is short term thinking. To be successful in the long haul, you need to look at the bigger picture.
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  • Profile picture of the author Vince Rivera
    So true, people tend to forget that in everything they do, they're branding themselves.

    It's always nice to give more than what you take. Marketers exist to help "solve" problems right? that is why we exist, we help people find solutions to their problems.

    If everyone will take that in mind, it will make a big difference in the whole industry.


    --
    Vince Rivera
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    • Profile picture of the author Angshuman Dutta
      Excellent advice. The thing is over promise gets you clients faster, but what many don't realize is that is the perfect recipe for short term and somewhat volatile business.
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      • Profile picture of the author regulardan
        Originally Posted by Angshuman Dutta View Post

        Excellent advice. The thing is over promise gets you clients faster, but what many don't realize is that is the perfect recipe for short term and somewhat volatile business.


        No now know one wants a volatile business. That's a scary feeling.
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  • Profile picture of the author Everett and Carol
    Many of the WSO's people buy don't stress enough how important that free giveaway really is that the customer gets. Giving away an outdated PLR item to a new subscriber is not building up credibility at all.

    The first contact is very important and overlooked by many.

    Carol
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  • Profile picture of the author Tom Addams
    Hey, it worked!

    Tom
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Robinsh123
    It is not opening, anyway I would check it out again.
    Thanks for sharing and yeah you also have a supporter who says that "it worked" for him.
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    • Profile picture of the author Tom Addams
      Originally Posted by Robinsh123 View Post

      It is not opening, anyway I would check it out again.
      Thanks for sharing and yeah you also have a supporter who says that "it worked" for him.
      I was making a joke.

      The only link I clicked was the thread title.

      Tom
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      I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author NeedBucksNow
    Like your title but know exactly what you mean, as most ads sound pretty much like this & I've yet to find one that does that. That being said, there are no perfect products out there but if you are honest with people & even tell them the pros and cons of your product, they are much more willing to buy it
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  • Profile picture of the author edusegzy1
    your headline sort of overpromise and underdeliver.
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  • Profile picture of the author allseowork
    Over Delivering to the customers is the key for success ion any business, good post!
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    • Profile picture of the author quadagon
      Originally Posted by allseowork View Post

      Over Delivering to the customers is the key for success ion any business, good post!
      This really isn't true Coca Cola, McDonalds and a host of other multibillion pound business prosper on giving the customer exactly what they expect from their brand.
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      I've got 99 problems but a niche ain't one
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  • Profile picture of the author JensSteyaert
    There's nothing wrong with that title, only that it leaves out a an important part. It should be: "Click this, work your a$$ off and you will become rich"...
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  • Profile picture of the author edusegzy1
    good point JensSteyaert
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  • Profile picture of the author webproishere
    Son, i'm so disappointed....






    lol
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  • Profile picture of the author Corey Taylor
    I was talking with a friend of mine about how you must think about what you can offer to some somebody else and THEN about money.

    The response was the same: If he doesn't know how to it, then charge him!!! (and he continues with a crazy price just because he does not know something)

    If you treat people like objects, people will know. No one deserves to be sold, unless the value he's getting is worth to be sold.

    Benefits sell, not fake features.

    Just my 2c, and of course I agree with the OP
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    • Profile picture of the author discrat
      Yep. It is true.

      Of course this has been talked about over and over again in here.

      But I guess it is good because some people just cant seem to ingrain it in their heads


      - Robert Andrew
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  • Profile picture of the author onSubie
    Do you send misleading subjects to your list like you do to this forum?

    This thread is a perfect example. The subject had nothing to do with what you posted.

    You have such a similar pattern in all your posts that now when I see your avatar I know it won't be worth reading the post.

    Is that the relationship you are building with your list?
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  • Profile picture of the author eaw44f
    I agree if you over delivery on your promise you are good in my book. I dislike when stuff is hyped up and yet does not deliver on what was promised.
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  • Profile picture of the author tristatemedia
    i agree......do not over promise. you should over deliver and under promise.
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  • Profile picture of the author ElGuapo
    Originally Posted by edmltw View Post

    Stop over-promising and start over-delivering.
    'Over-delivering' as a marketing philosophy is right. But I think it would be beneficial to see terms like 'brevity', 'concise' and 'succinct' accompanying it. It's one crime to toss in some dodgy PLR, and IMO it's another to dump the subscriber with a folder full of PDFs and videos.

    I know many love the 'thud factor', but I don't trust people's attention spans. Give them something short and actionable and original, backed by evidence, and you'll have them on the hook.
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  • Profile picture of the author FreedomBlogger
    I agree!!

    When you over deliver in value - people will trust you a lot more if you didn't.

    Value and knowledge is what runs the internet. People come online to learn the right knowledge, the right information. Just over deliver here and the rest should follow naturally!

    Great topic!

    Keep up the great work!!

    I wish you the best of the best!

    Cheers!
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  • Profile picture of the author Alexander Swift
    Totally agree if you want to make money in the long run.
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  • Profile picture of the author internetmarketer1
    Exactly. People become longer lasting customers when you over-deliver and give people exactly what they asked for, or what you promised them. Over promising is definitely a common problem among product creators, but as long as they over-deliver and bring what they promise, that's completely fine.
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  • Profile picture of the author fast2net
    False advertising. Checked my bank and I'm not rich yet. Did I miss the fine print?
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  • Profile picture of the author kevinkavanagh
    I have to agree with you.

    Over delivering is the way to go , make sure you over deliver great content and information.

    This is something I love doing
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  • Profile picture of the author Nolimits
    Ed[/is because at the initial phase they over-promised and under-delivered.
    ]

    It only matters if you over deliver "quality" You see so many bonus offers
    it's unreal I saw a recent bonus that the vendor promised over $27.000
    worth of bonuses. Cone On,

    But you do make some very good points.
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    • Profile picture of the author quadagon
      Originally Posted by Nolimits View Post

      Ed[/is because at the initial phase they over-promised and under-delivered.
      ]

      It only matters if you over deliver "quality" You see so many bonus offers
      it's unreal I saw a recent bonus that the vendor promised over $27.000
      worth of bonuses. Cone On,

      But you do make some very good points.
      I agree, when people value their freebie it needs to line up with its quality. I think a lot of people forget that they are anchoring the customer and they will judge your future sales based on the information they have at hand. If your freebie is some rehashed outdated rubbish and you proclaim it has a value of 997 (cos it has to end in 7) you are onto a loser for the rest of the follow up campaign.

      Amongst other features your freebie is there to build credibility and integrity.
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      I've got 99 problems but a niche ain't one
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  • Profile picture of the author pjgahagan
    EXACTLY. I don't understand the point of making promises you can't keep. This is the problem with MOST people in the internet marketing community. It may have worked back in 2008, but as marketers we need to constantly adapt.

    I think the biggest problems for beginners is they're taking advice from other beginners, who probably just rehashed one of the million useless WSO's out there.

    Build a business the right way and it will last years to come.
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