Sales page advice please - what's missing?

Hi Tony

I think I'm right in saying you didn't just want us to tell you "What's missing?" right?

Firstly, Disclaimer. I am neither a web or graphic designer. I don't make huge amounts in IM. I am just an everyday would-be punter who might or might not buy from you. Take these criticisms with that in mind.

Anyway

Generally a nice looking site - not offensive, but hardly eye catching.

I'm not grabbed by your headline. Get Free Traffic For Life is great, but why waste precious headline copy with your product name? I think this needs expanding on with benefits and your USP. Can I do it? Do you make it easy for me to learn? Why is getting free traffic so good? If I can get traffic for free, how many $$$$ will you be saving me? You know how specifics, especially $$ specifics grab the attention and give credibility.

The typeface you use for your fist testimonial is not very legible. Just by highlighting it I thinks it loses some impact.

I can't read the product shot graphic. (There's another graphic later that's not too good either)

I 'm not keen on slagging off the competition, (Other blogging products...) but if you must, then use a different typeface. If you want a handwriting one there's some free ones about that look good. Failing that, write it down, scan it and use the image - much more effective.

Further down, below your photo, there's some text centring issue going on - made me lean over to the right without me realising !! (Some hypnotic technique going on there?)

I think when you've used bullet points it all looks a bit cramped. I think increasing the line spacing would make them clearer to read and more impactful.

I liked your call to action, but although you mentioned your guarantee a number of times, I don't think you've made the most of it, especially when it's first mentioned.

Just a few initial thoughts, Tony. And again, simply my opinion.

Peter