Page view numbers on your EZA articles?

[Adrian Cooper]

I rarely ask a question, but here is one for you.

I have never felt the need to do article marketing. Last time I looked at it EZA a couple of years ago did not have a high enough PR for articles to show high in the SERPS but I can see all that has changed.

What sort of number of page views are you seeing per month from your articles?

[Nicolaas Theron]

Well that depends on whether the article hits the top Google results or not, how high up it gets and of course how many searches the keywords you are ranking for gets.

But, usually when I get an article in the top 10 it fairly quickly runs into hundreds of views. For example, I submitted an article on 23 June in an exercise niche that hit the bottom of the Google top 10 when it went live, so far 353 views (it's dropped to #11 now).

[Adrian Cooper]

Originally Posted by Nicolaas Theron

Well that depends on whether the article hits the top Google results or not, how high up it gets and of course how many searches the keywords you are ranking for gets.

But, usually when I get an article in the top 10 it fairly quickly runs into hundreds of views. For example, I submitted an article on 23 June in an exercise niche that hit the bottom of the Google top 10 when it went live, so far 353 views (it's dropped to #11 now).

Thanks.

To me it seems the strategy is to leverage the existing standing and PR of EZA by linking directly to EZA articles from other high PR sites.

I know I have been somewhat cool about article marketing previously, but since joining here I have researched it further and concluded that it is actually a very valid IM strategy.

That said I have seen many other IM strategies that ended up getting busted by either Google or he service itself - like Wikipedia for example - but it seems to me that this may not happen with EZA.

Anyone else got any numbers for me, especially to pages boosted with external links?

[hobsdv]

My best article on EZA brought me just over 200 hits

[warpri]

Not only number of views, CTR also very important

[Michael Franklin]

For article marketing, SERPs mean everything! The internal traffic that you get from the article sites will only take you so far. Considering that the top 3 SERPs on Google benefit from nearly 70% of all searches, that's the ultimate goal for all of your articles.

Approximating my stats, I've noticed that my monthly SERP traffic falls along the line of:

#1 SERP -> Monthly Search Volume X .40
#2 SERP -> Monthly Search Volume X .20
#3 SERP -> Monthly Search Volume X .10

This consistently holds true among all of my niches. So if you want to get a good idea what your traffic should be, plug in your own numbers.

[Adrian Cooper]

Thanks for the feedback.

Seems to me then that backlinking to EZA articles is the way to go assuming all other SEO conventions are adhered to.

[jdsonline]

Have you guys found it better to use broad or specific keywords for your articles? I feel like I have pretty good content, but I'm not getting enough views from my EZA articles.

[Kevin Marshall]

Originally Posted by jdsonline

Have you guys found it better to use broad or specific keywords for your articles? I feel like I have pretty good content, but I'm not getting enough views from my EZA articles.

You need to use specific keywords to get the best results. Broad keywords are usually going to be very competitive and hard to get on the first page of Google.

In answer to your previous question, my top article on Ezinearticles has 5,963 views since it was published on November 17, 2008. If you do the math, that is about 25 article views a day. I am now ranked #10 on Google which is lower than it has been. I have 245 URL clicks on this article, which I think is pretty low for that many article views.

[Davion Wong]

Article marketing works like crack. Just EzineArticles alone sends me over 400,000 - 500,000 page views per month.

[Adrian Cooper]

Originally Posted by kevinmarshall80

You need to use specific keywords to get the best results. Broad keywords are usually going to be very competitive and hard to get on the first page of Google.

In answer to your previous question, my top article on Ezinearticles has 5,963 views since it was published on November 17, 2008. If you do the math, that is about 25 article views a day. I am now ranked #10 on Google which is lower than it has been. I have 245 URL clicks on this article, which I think is pretty low for that many article views.

Thanks.

I think generally that many people overlook the reason EZA exists - to provide articles for eZines that people send out.

EZA is now seen as a sort of WikiPedia type site where people add their own information. Nothing wrong with that of course, but the reason people visit EZA is often for that purpose, not as a web page.

The average click through rate for any page is 2%, which would be 120 clicks on that page of yours. You are getting double that which is good I would say.

More to the point - if you can get 10,000 views per year - which is approximately what you are getting - and you had 1000 articles published - which is easily doable - that would be 10 million page views and 400,000 clicks per year.

Assuming 2% of those converted - again low - that would be 8000 sales.

If you are making say $27 per sale, that would be $216,000 per year income.

If the whole thing was optimised and really converted, you could probably do $500K.

The big question is though is this a long term strategy?

Over the last 12 years I have seen so many strategies come and go and get forgotten. My view is that Google will leave the policing of services to the providers, EZA in this case, so providing articles are of real value this might be a long-term strategy.

Whatever the strategy, it is crucial to build the core business - a high quality website, fully SEO'd and backlinked - for the long term. Never rely on one strategy or, like countless others before you, you wake up one morning to find your income just dropped to zero.

[Davion Wong]

Ideally, the figure works out to be that way. Unfortunately, not all articles will give you that kind of traffic.

IMHO, Article marketing can be a long-term strategy. After all, the search engines exist for content. And the written content cannot be replaced by videos and other media. While it is through the Web 2.0 search engines like YouTube, etc can provide you useful content, you probably will still need word-based content.

That said, the article marketing game does change overtime.

And you are right to say, do not solely rely on that. Yes, especially when the search engines keep changing their algorithms and rules. It is always safe to put your eggs in different baskets.

[Adrian Cooper]

Originally Posted by Davion Wong

Ideally, the figure works out to be that way. Unfortunately, not all articles will give you that kind of traffic.

IMHO, Article marketing can be a long-term strategy. After all, the search engines exist for content. And the written content cannot be replaced by videos and other media. While it is through the Web 2.0 search engines like YouTube, etc can provide you useful content, you probably will still need word-based content.

That said, the article marketing game does change overtime.

And you are right to say, do not solely rely on that. Yes, especially when the search engines keep changing their algorithms and rules. It is always safe to put your eggs in different baskets.

Thanks - yes I appreciate that some articles will be more successful than others.

Yes - the basis of every strategy should be to develop a real, quality, marketing site containing quality information including articles, products and forums, with an ongoing SEO and traffic strategy, and above all building that all important list - absolutely fundamental.

EZA articles can then be pointed at the site. If article marketing does collapse the site will still stand and be generating revenue from other strategies.

[Davion Wong]

Yes, nested link building and traffic generation techniques always work. A lot of article marketers fail to work on the target resource link which is a shame. Many simply use a domain, mask it and redirect it to the salespage.

If something happens to that article, that's it! All the past efforts are gone.

Rank your articles and rank your target resource link and you do not have to be at the mercies of the article directories.

Originally Posted by apc01

Thanks - yes I appreciate that some articles will be more successful than others.

Yes - the basis of every strategy should be to develop a real, quality, marketing site containing quality information including articles, products and forums, with an ongoing SEO and traffic strategy, and above all building that all important list - absolutely fundamental.

EZA articles can then be pointed at the site. If article marketing does collapse the site will still stand and be generating revenue from other strategies.

[Adrian Cooper]

Originally Posted by Davion Wong

Yes, nested link building and traffic generation techniques always work. A lot of article marketers fail to work on the target resource link which is a shame. Many simply use a domain, mask it and redirect it to the salespage.

If something happens to that article, that's it! All the past efforts are gone.

Rank your articles and rank your target resource link and you do not have to be at the mercies of the article directories.

Thanks.

Does Google allow EZA to pass Page Rank to the site the article links to do you know, or, as with Wiki, have they blocked it?

If you can gain the benefit of the EZA article rankings and PR to your sit, it seems to me to be a very good strategy.

[Davion Wong]

Here's a hint, EZA does pass link juice to your articles.

Originally Posted by apc01

Thanks.

Does Google allow EZA to pass Page Rank to the site the article links to do you know, or, as with Wiki, have they blocked it?

If you can gain the benefit of the EZA article rankings and PR to your sit, it seems to me to be a very good strategy.

[talfighel]

Originally Posted by warpri

Not only number of views, CTR also very important

Getting lots of article views is not important at all. What is very important is the CTR. If you are getting 50 people to view your article per day and you only get 1-3 clicks on your link then obiously that is not so good. But if you had the same number of article views per day (50) and get 10-30 clicks on your link then that is a good CTR.

Tal