I hate lazy videos!
In this case, the marketer said, "Why am I providing this information in video form? Quite frankly, because it's easier."
I don't get this. Why isn't it easier to provide it as audio? In that case, there is no need to make visuals. And the customer can then be doing something other than twiddling her thumbs in front of the computer and going stir crazy. There is no way to download the material as audio, as far as I can see.
And if for some reason, it's easier to make the slides and the audio narration, why not provide an audio download for someone who would rather not listen on the computer and is quite happy to live without the stupid slides? (Ditto if it's a talking head video.)
If it's in audio format, I can walk or run or do dishes while listening and feel more engaged, be able to stick with it longer.
Before you provide information ONLY as videos, please ask yourself:
1)Could this material also be communicated as audio content?
2)Can I give the customer a choice about which medium they prefer?
3)Is the medium that is easiest for me less convenient for some of my customers? Should I work a little harder to meet their needs?
Sorry for the rant. I find this very frustrating.
Marcia Yudkin
PM me if you need help with *big money* launches/pitches.