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Selling meditation music

by Johnny1975
16 replies
I'm considering the idea of creating products that consist of meditation music for the hippy dippy crowd <---humour / playfulness, not irreverence ... and people who are into that kind of thing.

What I have in mind is pieces of ambient music that are 20 or so minutes long, maybe longer, ranging from very calm, soothing, relaxing music, to slightly upbeat tracks.

Perhaps I could compose tracks for each chakra, or each starsign, and stuff like that. I could do pieces in various styles. I have quite an eclectic style so I would be happy to mix it up and create strange sounds. I could do morning music, evening music, music to aid sleep, music to induce a particular mood, etc. I could create a wide range of products with different themes.

I could have a landing page where I give away 3 tracks, then they sign up, and every couple of weeks I send them a freebie montage of a couple of other tracks, and when I have 5, 6, maybe 7 new pieces I can promote that album in my next email. So that way, they're always getting freebies, and I can sell albums as soon as they're finished.

I'd quite like to do this but first I'd like to get an idea of whether or not there would be much of a demand for it.

What do you think? If I did this, would it be worth it? If you don't think it would do well, why is that? Is it just a crappy idea or does it need improving somehow? And if you like the idea, do you think there are many others who would like it too? How much would you be willing to pay for an album of say 5 or 6 tracks, each 20 - 30 mins long (or longer)?

Selling music as an artist is hard. but I think maybe selling music for a very specific purpose would be different, if it's done right. I hope.

I haven't recorded anything for a few years and I'd love to have a reason to get back into it, but only if it's worth it. Is there a market for this?

I've got loads of music and I've picked 3 tracks that I think are good, and i'm ready to create a landing page and i'm with mailchimp so i'm pretty much ready to go, but only if it's a good idea.
#meditation #music #selling
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Johnny1975 View Post

    I'm considering the idea of creating products that consist of meditation music for the hippy dippy crowd
    Interesting way to refer to your potential customer-base.

    Originally Posted by Johnny1975 View Post

    What I have in mind is pieces of ambient music that are 20 or so minutes long, maybe longer, ranging from very calm, soothing, relaxing music, to slightly upbeat tracks.
    Do you actually know anything about it, Johnny? Are you familiar with the neurophysiological research about "meditation-inducing music"? I ask only out of concern that your future customers may know considerably more about it than you do yourself, and that would give you a huge "credibility disadvantage" in this highly specialist niche.

    Originally Posted by Johnny1975 View Post

    Perhaps I could compose tracks for each chakra, or each starsign, and stuff like that.
    I think some rather better informed and directed "market research" and "niche research" may help you, in this regard, before planning too much further?

    Originally Posted by Johnny1975 View Post

    I'd quite like to do this but first I'd like to get an idea of whether or not there would be much of a demand for it.
    It's like many other niches: there's actually an enormous demand for it from vendors who understand what they're creating and promoting and why, and are very familiar with the market and its needs.

    Originally Posted by Johnny1975 View Post

    If I did this, would it be worth it?
    If you're willing to put in the work to cover the learning-curve (that's far from a trivial undertaking, in such niches!), it might have potential. I'm struggling for a tactful and polite way to say this, but at the moment it sounds like you may not actually have any familiarity at all with the market? If that's so, it's very likely to be an unmitigated disaster for you - sorry!


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    • Profile picture of the author Johnny1975
      Originally Posted by Alexa Smith View Post

      Interesting way to refer to your potential customer-base.



      Do you actually know anything about it, Johnny? Are you familiar with the neurophysiological research about "meditation-inducing music"? I ask only out of concern that your future customers may know considerably more about it than you do yourself, and that would give you a huge "credibility disadvantage" in this highly specialist niche.



      I think some rather better informed and directed "market research" and "niche research" may help you, in this regard, before planning too much further?



      It's like many other niches: there's actually an enormous demand for it from vendors who understand what they're creating and promoting and why, and are very familiar with the market and its needs.



      If you're willing to put in the work to cover the learning-curve (that's far from a trivial undertaking, in such niches!), it might have potential. I'm struggling for a tactful and polite way to say this, but at the moment it sounds like you may not actually have any familiarity at all with the market? If that's so, it's very likely to be an unmitigated disaster for you - sorry!


      .
      When I say hippy dippy crowd I'm being playful.

      What is there to know? All I'm talking about here is simply writing relaxing music that one can close their eyes to and chill out, or just play in the background to get into a certain mood. Whether or not there would be a large number of people who would want that is another matter, which is what i'm keen to know before I take it any further.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Johnny1975 View Post

        What is there to know?
        What the potential customers in that market want to buy, and why.

        Originally Posted by Johnny1975 View Post

        All I'm talking about here is simply writing relaxing music
        Your title says "meditation music". Respectfully, Johnny, I'm not even sure you appreciate the difference between the two.

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        • Profile picture of the author Johnny1975
          Originally Posted by Alexa Smith View Post

          What the potential customers in that market want to buy, and why.



          Your title says "meditation music". Respectfully, Johnny, I'm not even sure you appreciate the difference between the two.

          .
          There's nothing to be unsure about, Alexa. It's just a bit of fun involving relaxing music. No need to read any more into it than that.
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  • Profile picture of the author KenThompson
    Hi Johnny,

    Alexa asks highly relevant questions you really need to answer for yourself and not necessarily here. I also got the same impression that you don't know much at all about the subject and it is highly in-depth.

    I used to be very familiar with this subject and have extensive experience listening to audio, not music, with very specific goals or intended effects.

    Research in this area goes back to the late 50s and eventually caught the interest of certain government organizations. The term, meditation music, covers a wide area and many types of audio are haphazardly lumped into that "catch all" term.

    Yes, there's a huge demand that never seems to end. The market includes people from all ages and backgrounds. So I recommend you get rid of the mindset that compels you to refer to them as the hippy-dippy crowd.

    You're a musician, or composer, which is cool and will help you should you decide to pursue this. But I strongly suggest you learn more about the subject and specifically as it relates to the type of music you want to compose. It does not have to be created with specific neurophysiological effects in mind. However, so much is now known about how certain frequencies and tones effect the brain that some people in this market want to explore the possibilities. Hence, they've created a demand for what is a very narrow niche within the "meditation music" market.

    You can build yourself a profitable business but you have a lot of groundwork to lay consisting of your own education and preparation. You'll do much better if you're able to speak to your audience with at least a basic level of knowledge. You cannot talk to them as you have in your OP.

    Hope that helps,

    Ken
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  • Profile picture of the author KenThompson
    If all you want to do is write relaxing music, then that's fine. But you also mentioned about writing music to target effects on chakras, etc. So that's more involved than simply writing relaxing music.

    Perhaps start with general, relaxing music and go from there.

    Ken
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    • Profile picture of the author Johnny1975
      Originally Posted by KenThompson View Post

      If all you want to do is write relaxing music, then that's fine. But you also mentioned about writing music to target effects on chakras, etc. So that's more involved than simply writing relaxing music.

      Perhaps start with general, relaxing music and go from there.

      Ken
      Yes, of course, all I want to do is write relaxing music. That's pretty much it. Nothing complicated that requires a degree in neuroscience, psychology or brain surgery. Just chill out music with various themes. A bit of lighthearted fun with no pretense at trying to change people's brain frequencies or anything silly like that.
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  • Profile picture of the author onSubie
    If you Google "PLR Meditation Music" or "PLR Binaural Beats" you will find a lot of available music.

    Most is recorded and structured to enhance meditation or mental stimulation.

    I guess what Alexa meant when she asked how much you know about this kind of music.

    Here is a list from PLR Assassin:
    Motivational & Relaxation Music - PLRAssassin

    There is quite a lot of this type of music available with PLR and resale rights for cheap.

    Unless you have a brand behind it to increase value, "hippy dippy" music is a penny-a-minute.
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    • Profile picture of the author Johnny1975
      Originally Posted by onSubie View Post

      If you Google "PLR Meditation Music" or "PLR Binaural Beats" you will find a lot of available music.

      Most is recorded and structured to enhance meditation or mental stimulation.

      I guess what Alexa meant when she asked how much you know about this kind of music.

      Here is a list from PLR Assassin:
      Motivational & Relaxation Music - PLRAssassin

      There is quite a lot of this type of music available with PLR and resale rights for cheap.

      Unless you have a brand behind it to increase value, "hippy dippy" music is a penny-a-minute.
      I know, but what I meant was just relaxing music. When you say brand, what do you have in mind?
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      • Profile picture of the author onSubie
        Originally Posted by Johnny1975 View Post

        I know, but what I meant was just relaxing music. When you say brand, what do you have in mind?
        I mean if Tony Robbins released a set of meditation tapes he could probably charge $997 for the same crap PLR sites are selling for $3.
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  • Profile picture of the author KenThompson
    Johnny,

    Yes, stick to having fun and writing relaxing music if you think changing brain waves is silly. You may be surprised, or laugh or aghast with disbelief, if you read some of the research. So we'll just forget all that white (or pink) noise.

    As mentioned above, you can get PLR music and use that as a springboard for composing music. In other words, you can change it and make it your own and sell it.

    Good luck,

    Ken
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    • Profile picture of the author Johnny1975
      Originally Posted by KenThompson View Post

      Johnny,

      Yes, stick to having fun and writing relaxing music if you think changing brain waves is silly. You may be surprised, or laugh or aghast with disbelief, if you read some of the research. So we'll just forget all that white (or pink) noise.

      As mentioned above, you can get PLR music and use that as a springboard for composing music. In other words, you can change it and make it your own and sell it.

      Good luck,

      Ken
      Thanks.

      Oh no, i'd rather compose my own. I've been itching for a reason to write again. It's not that I think all that brain wave or binaural stuff is silly in itself, what I meant was that it's not what I meant. In terms of the actual music itself, there's nothing to learn really, we're all familiar with ambient and relaxing music. The reason why I mentioned chakras and starsigns was as an example of themes for tracks. I was just trying to paint a picture of the different ways that I could break it down and serialise it or slice it up.
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  • Profile picture of the author Joe Ray
    Originally Posted by Johnny1975 View Post

    Selling music as an artist is hard. but I think maybe selling music for a very specific purpose would be different, if it's done right. I hope.

    I haven't recorded anything for a few years and I'd love to have a reason to get back into it, but only if it's worth it. Is there a market for this?
    When you say "artist", I assume you're referring to your self. If so, you should be creating music because this is something you love to do.

    If your motivation is not a profound desire to create the most beautiful meditation music, you could be potentially misguiding your target audience when you call your music "Meditation Music"; and perhaps you are also shortchanging your self as an artist.
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    • Profile picture of the author jonasa
      Hey Warriors! I gonna jump into this thread because I´m also gonna start to sell my own composed music. Does anyone have experience of using itunes vs. google play?
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  • Profile picture of the author LodestarVince
    You're going to be competing with people who actually know and believe in meditation and all of that "hippie stuff".

    Don't insult a group of people by just assuming you can sell to them because of your reductive view of their beliefs.
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  • Profile picture of the author TeKn1qu3z
    Lot of competition and it's tough. Best of luck though. You really have to think outside the box for this one.
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