At what point should the price be shown?

On the sales page, and clearly, in my opinion.

This method is something you can (and perhaps should) split-test against "showing the price clearly on the first page the visitor sees".

As a potential customer, myself, under no circumstances would I be willing to give my email address without first seeing the price. I doubt whether I'm the only one, but it may still be an atypical perspective (which is among the reasons why you need to test these things?).

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I believe you should be showing your price right on the sales page, if you have a good product, those interested would buy anyway.

I couldn't get in with 'warrior' as a name, so what I'm writing here is
based on the landing page and more details page. I don't thinking there's
anything wrong with what you are already doing. You clearly state you're
offering a demo or a free lesson. Both of which imply there is a price to
pay if someone wishes to access more.

I think Alexa has it right - you won't know for sure until you test different
scenarios. It's difficult to guess correctly with this kind of thing.

What I will say, though is that picture on the home page probably isn't
doing you any favors. It looks like an image for a Caribbean holiday. And
looks out of place. Using that decorative font is a mistake, too, in my
opinion - I know what you are trying to say with it but it's ugly and only
half legible.

Another thing I'd test is putting that 'More About' page on the home page
rather than tucking it away under a less than obvious text link. That seems
to be your sales page yet I had to click around to find it. And your home
page doesn't really sell me anything at all. Or tell me much.

I don't want to go on too much but one more thing is EasyLearnHebrew'.
That's fine as a domain name - but you don't need to use it word-for-word
as your headline. It's not the smoothest to read combination of those
three words together and if someone is on your site it's more important
to engage them than remind them of where they are. 'Learn Hebrew The
Easy Way' is far smoother and I don't have to think about it.

what if some people were already sold and did not want to try out the demo. To me, that would be losing out on sales.

There are two things you need to consider here:
1. Would you want subscribers who cannot afford your product?
2. Would you want to come off as someone selling services that don't justify the price?

Those that don't display prices on the sales page usually do so either because they don't want people to bounce off the site seeing the price tag or they want to impress first with the sales talk and create a price expectation in the users mind.

In both cases, you end up profiting only from those who can afford your services, so why hide the price? Put it on the sales page.

If someone is really interested in your services presented on your website but if that person cannot afford your services, you should have a strategy to retain that person as well. The solution to this is to show a pop up window that provides discount to that person when he / she clicks on the close button.

OK, I have placed 2 links in the footer - they both go to the same page, one titled 'Enroll' and the other titled 'Pricing'.

Thanks for everyone's input.

JR

The price should always be place in your call to action. Not displaying the price will result in a big percentage of cart abandonment. Also not displaying the price in the call to action can and does cause people to think your not on the up and up.

That you may be trying to trick them. Plus making the prospective buyer to take an additional action to see what the price is can also cause a higher rate of website abandonment.

It is my belief through testing that fewer steps return better results.

I hope this has been helpful,
Steve Yakim

I could very well be interested in your product and out of curiosity signed up. I don't think I would have if Ihad found you organically. There are a few things on the site you might want to consider.

Firstly change the image its not on message and is jarring to the audience, unless your target audience is Jamaicans who want to learn Hebrew. I read your earlier response but honestly its not on message and there is a secret in marketing - you don't want your audience to think.

I'd also remove the links at the bottom of the page they are an unnecessary distraction. Keep the pages and work on them as you will get people looking for search items like hebrew for christians.

Definitely put the price up on the page you can use it to drive sales. If you are worried use competitors to anchor the price. We recently did this for a smartphone it was a radio as where members of the public were asked how much would you expect to pay for a smartphone. They answered 400, 500, 600. The price for puts was 99.99 There is a similar print as and burger king have used the same technique in recent ads.

I would look to increase the number of packages you are offering to three with either different benefits or simply length of subscription. I'd do this to take advantage of the decoy effect.

Couple of others quick things, near the enrolled (buy) button is a great place for suitable objection handling and testimonials.

I would move the guarantee to the front page, at the point of sale you've introduced friction and now have them asking themselves 'why wouldn't this work'. You can reinforce it here but don't introduce it.

Staying with the guarantee I'm not convinced that 7 days is enough time.

Well that was more than I was intending to write

Any questions I'll happily help


Eric

base on coypwriting course I attended...

You should only show your price after you manage to convince the visitor to buy your products.

You will need to find out their problem, and how's your product is able to solve their problem.

If I can't quickly see the price by scrolling down the page, I leave.

How are they "convinced" without knowing the price?

I subscribe to the BLUF (Bottom Line Up Front) school of thought. I mean really....If I can scroll down and see how much!!!$$$ I need to dig into this sales pitch to make an informed decision...then, I don't go any further...their loss.

I most certainly will now sit through an entire 15 min sales presentation. My time is too valuable. I figure ...they are "shady".

Just My two cents.

To your success,

-Terrance

don't hide the price for too long, people will start to think its gonna be extremely expensive and just won't bother..

Yep, that is why I have the big orange 'Enroll' button smack bang on the landing page...

Yes, the more links the higher CT's

However, make sure that you ad value, and convince, before..

You reveal the price.

This is why 1) Sales Video and 2) Popup prices are so effective.