7 Things to look for that make a Product Good to Promote (and NOT Crappy)
Had a question earlier about this and just a thought I would give out a checklist I use myself to determine if a Product is a good fit to promote.
1. Make sure the Product is something you know about and have some Passion about -
If you know about playing golf and have extensive experience with it and have passion about it...then it will be easier to promote rather than not being familiar with the Product. If you are unfamiliar with Golf this will lead to a lot of research and information overload. I have done the latter before so it can be done. But all things being equal it is easier if you know what you are talking about (at a least a little bit.)
2. Look for Quality - Bottom line is it a product you would offer your brother or best friend ? Or even yet buy yourself ?
3. Look for support - You need to make sure the product you want to promote has tools like Banners, email marketing templates,and general support on how to market the product.They usually have a private affiliate site for this purpose. The more tools and support offered the better.
4. How does the product sell - Conversion rates are important. But to me knowing the past conversion rates on a Product is really low on my List. Some might disagree. But my belief is that if you have a solid product that fits nicely with your customers and Subscribers then by educating them and explaining the benefits to them your Conversion rate should be good. Normally established products have a 5% to 10% Conversion Rate. Which means for every 100 visits 5 to 10 end up buying the product your promoting.
5. What's the Cookie Life or Duration - Most affiliate programs track with what they call 'cookies' which are placed on a visitors computer. It helps identify you as the Affiliate so you can get paid a commission.
There is one important thing about 'cookies' with an affiliate program that you might look into.It will not break you if you can't or don't attempt to find it. But it doesn't hurt.................
- The duration of the Cookie. If it is a short one then you need to promote the Product and make sales more quickly as to earn a commission before the cookies expire. If it is a longer cookies duration then you can Market differently and spend more time without rushing to get the sale. And provide more
information and seem less desperate.
6. Can you earn backend commission and renewal Commissions- Do you get commission when a 2nd product is purchased from the original person or your subscriber that you brought to the affiliate product in the first place.
Also, is there a recurring commission where you might have a monthly membership site that people buy ? In this case, you get a commission every month the customer stays as a member. This can be very lucrative and provides a nice stream of income.
7. Find some quality places that have many quality products to promote as an affiliate - Jv Zoo, Warrior Plus, Clickbank are two great places I go to find new and exciting affiliate products to promote. Commission Junction is another highly reputable Site.
- Robert Andrew
1. Make sure the Product is something you know about and have some Passion about -
If you know about playing golf and have extensive experience with it and have passion about it...then it will be easier to promote rather than not being familiar with the Product. If you are unfamiliar with Golf this will lead to a lot of research and information overload. I have done the latter before so it can be done. But all things being equal it is easier if you know what you are talking about (at a least a little bit.)
2. Look for Quality - Bottom line is it a product you would offer your brother or best friend ? Or even yet buy yourself ?
3. Look for support - You need to make sure the product you want to promote has tools like Banners, email marketing templates,and general support on how to market the product.They usually have a private affiliate site for this purpose. The more tools and support offered the better.
4. How does the product sell - Conversion rates are important. But to me knowing the past conversion rates on a Product is really low on my List. Some might disagree. But my belief is that if you have a solid product that fits nicely with your customers and Subscribers then by educating them and explaining the benefits to them your Conversion rate should be good. Normally established products have a 5% to 10% Conversion Rate. Which means for every 100 visits 5 to 10 end up buying the product your promoting.
5. What's the Cookie Life or Duration - Most affiliate programs track with what they call 'cookies' which are placed on a visitors computer. It helps identify you as the Affiliate so you can get paid a commission.
There is one important thing about 'cookies' with an affiliate program that you might look into.It will not break you if you can't or don't attempt to find it. But it doesn't hurt.................
- The duration of the Cookie. If it is a short one then you need to promote the Product and make sales more quickly as to earn a commission before the cookies expire. If it is a longer cookies duration then you can Market differently and spend more time without rushing to get the sale. And provide more
information and seem less desperate.
6. Can you earn backend commission and renewal Commissions- Do you get commission when a 2nd product is purchased from the original person or your subscriber that you brought to the affiliate product in the first place.
Also, is there a recurring commission where you might have a monthly membership site that people buy ? In this case, you get a commission every month the customer stays as a member. This can be very lucrative and provides a nice stream of income.
7. Find some quality places that have many quality products to promote as an affiliate - Jv Zoo, Warrior Plus, Clickbank are two great places I go to find new and exciting affiliate products to promote. Commission Junction is another highly reputable Site.
- Robert Andrew