If you're willing to do a little work this strategy will put you on the map very quickly. If you're not, this is not for you.
Anyway, here it is...
1. Create a fantastic information product. One that you would be extremely proud of and one that you would feel comfortable selling on ClickBank for $129 or so.
2. Put the product up for sale on ClickBank, only make the price $87 or even $79. This is an opportunity to for you to over-deliver value when the product is purchased.
3. GIVE AWAY MAX COMMISSION TO CB AFFILIATES. This is the most important step in the process as you'll see in a second.
4. Make sure you have a name capture page set up to capture the names and email addresses of all customers that purchase the product.
5. Repeat this process every 6 weeks.
A couple of things to point out about why this little method is a great business building/traffic tactic:
First, because affiliates are most interested in commissions, your offer of 100% commission on CB will entice more affiliates to promote your product. More affiliates obviously equals more sales (assuming you have a sales letter that converts).
Second, because this strategy is based on the idea of having a rock-solid backend of products in place, and you are over-delivering value on these front-ends, customers will be prone to purchase more from you with your backend offers. So, this method not only gets you front-end customers at truly NO COST, but it gets you customers that will convert at a higher rate on your backend offers.
Lastly, hopefully you can see how this customer acquisition strategy allows you to build your business WITHOUT having to spend money on paid traffic strategies - i.e. Adwords, banners, CPA, CPM mailings, etc. Personally, I recommend using EVERY profitable traffic-generation method available to you... the keyword being 'profitable'... but with this method you're getting targeted, backend CUSTOMER leads, who've paid for your front-end product, at ZERO COST. In essence, you're using your product and the commission on the product as the payment for affiliates. And, the outcome... you're getting highly-qualified CUSTOMER leads... people who have paid money... and you're not shelling out any money to make it happen.
Do this even just a couple of times, with a couple of top-quality front-end products on CB, and you'll have a front-end, customer acquisition machine in place!!