Am a developer but suck at marketing

23 replies
What would you advice me to do as a developer who has no skills in marketing?
just launched my new product and that is not going so well no affiliates I know and not much result. Any help is greatly appreciated
#developer #marketing
  • Emuigai,

    What type of developer are you? What can you develop? What product did you develop that you said isn't doing well?

    I can't imagine myself giving you any sort of relevant advice without knowing at least those things first...
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    • Profile picture of the author emuigai
      I develop web apps
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      • Profile picture of the author shauntao214
        I am a web developer too and I can totally feel you right now. Been through that situation before also. What i did is learn marketing as well and it really helped me a lot in my projects.

        I will be happy to share with you some cool stuff where you can learn from.

        It can all be learned just like programming.
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        • Profile picture of the author emuigai
          Originally Posted by shauntao214 View Post

          I am a web developer too and I can totally feel you right now. Been through that situation before also. What i did is learn marketing as well and it really helped me a lot in my projects.

          I will be happy to share with you some cool stuff where you can learn from.

          It can all be learned just like programming.
          That will be super helpful since now am in the dark
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    • Profile picture of the author emuigai
      Just launched one product on jvzoo. Its my first, its an automated amazon affiliate store. However don't seem to get the attention.
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      • Profile picture of the author nizamkhan
        Originally Posted by emuigai View Post

        Just launched one product on jvzoo. Its my first, its an automated amazon affiliate store. However don't seem to get the attention.
        I suggest you to JV with someone who has done successful product promotions/sales similar to yours. Search on Jvzoo for the similar product(s) to yours and get in touch with the owners if you can and ask them if they want to JV with you.

        - Nizam
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      • Profile picture of the author DubDubDubDot
        Originally Posted by emuigai View Post

        Just launched one product on jvzoo. Its my first, its an automated amazon affiliate store. However don't seem to get the attention.
        If you have access to a time machine, take your product back several years to when automated amazon affiliate stores were all the rage (and before Google slapped them down).
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  • Profile picture of the author Michael Shook
    What you do and where you do it for marketing kind of depends on what you are selling. Some marketing ideas might be appropriate for some markets and not for others.
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  • Profile picture of the author aarthielumalai
    Why don't you JV with someone who knows the marketing side of things, so you can concentrate on what you're good at, coding.

    The Joint ventures sub forum here is a good place to advertise a JV offer. Offer them a decent cut of the profits, and tell them that they'll be in charge of getting the sales and you'll take care of the rest. Should work out well if you find a trustworthy person.
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    • Profile picture of the author emuigai
      Originally Posted by aarthielumalai View Post

      Why don't you JV with someone who knows the marketing side of things, so you can concentrate on what you're good at, coding.

      The Joint ventures sub forum here is a good place to advertise a JV offer. Offer them a decent cut of the profits, and tell them that they'll be in charge of getting the sales and you'll take care of the rest. Should work out well if you find a trustworthy person.
      Finding a partner is more difficult.

      I am still looking
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  • Profile picture of the author Tom Addams
    It depends what you develop. I have a web development agency and we do a roaring trade. Some of the designers and programmers have no expert marketing skills yet they provide just what the clients need. Look into that type of business for now and work on your marketing education at the same time.

    Tom
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  • Profile picture of the author webmonopoly
    Develop marketing apps, plugins etc... while you develop your marketing skills at the same time.
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  • Profile picture of the author Nail Yener
    I am a product developer and marketer. Lately I have been focusing on product development more. I realized I enjoyed that more than marketing activities some time ago, so I will continue to focus on the development side of things and leave the marketing side of things to my current and future partners.

    In my opinion mastering in marketing and getting to a certain level is more difficult than mastering in development. Both paths require creativity, skills and experience of different kinds. If you enjoy both of them, continue to focus on both of them. If you enjoy development more than marketing, approach and partner with marketers who can handle the marketing side while you handle the development side.
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    • Profile picture of the author komrad2
      It couldn't hurt reading up on some good marketing advice (maybe a book or two) or asking some questions to expert marketers concerning your situation and applying the answers to your projects.

      If that doesn't work for you or it burns you out, I'd agree with the advice of having someone else to the heavy marketing work for your products.
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    • Profile picture of the author sebast
      Hello,

      You should find a target and aim at the group you chose.

      For exemple if you sell motorbikes you will not try to contact people who dont have the driving licence.

      That might sounds pretty simple but the first step is here, think of your product which kind of people it might interest. Find a community that represents well this kind of people and talk to them give them the app free. They will test, like or not but they will talk about it anyway.

      Furthermore if you manage to get feedback you'll now what to improve and that will puch you to make better.

      Do not loose patience

      Cheers
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    • Profile picture of the author emuigai
      Having to find someone is a great idea. I am still looking and hopefully I can learn a thing or two
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  • Profile picture of the author positivegirl
    Maybe this can helps you out:

    Joey Xoto, that is a Good Marketer (I think more that good) has posted the following on on FB, I advice you to Look for him at FB and PM him:

    "Are you a developer with cool ideas that you want to launch? Do you have a video related software idea that u want to get out to market?
    We're looking to push software in 2015, and are seeking out talented developers that want to partner with us. If that sounds like you, drop me a PM and let's talk"


    Hope that Helps
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  • Profile picture of the author talfighel
    I think you should just start to learn how to market yourself.

    Test the waters with pay per click to get the ball rolling.
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    • Profile picture of the author emuigai
      Originally Posted by komrad2 View Post

      It couldn't hurt reading up on some good marketing advice (maybe a book or two) or asking some questions to expert marketers concerning your situation and applying the answers to your projects.

      If that doesn't work for you or it burns you out, I'd agree with the advice of having someone else to the heavy marketing work for your products.
      Can you refer a good book
      Originally Posted by nizamkhan View Post

      I suggest you to JV with someone who has done successful product promotions/sales similar to yours. Search on Jvzoo for the similar product(s) to yours and get in touch with the owners if you can and ask them if they want to JV with you.

      - Nizam
      I will continue looking til I find one

      Originally Posted by Nail Yener View Post

      I am a product developer and marketer. Lately I have been focusing on product development more. I realized I enjoyed that more than marketing activities some time ago, so I will continue to focus on the development side of things and leave the marketing side of things to my current and future partners.

      In my opinion mastering in marketing and getting to a certain level is more difficult than mastering in development. Both paths require creativity, skills and experience of different kinds. If you enjoy both of them, continue to focus on both of them. If you enjoy development more than marketing, approach and partner with marketers who can handle the marketing side while you handle the development side.
      I will try both if I can't I will continue looking for a parner

      Originally Posted by talfighel View Post

      I think you should just start to learn how to market yourself.

      Test the waters with pay per click to get the ball rolling.
      Ok I will start learning. Any good source I can start on?
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  • Profile picture of the author Devlin5
    Banned
    I think you should try what you know and keep going. You can refer internet help about marketing and do it until u learn.
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  • Profile picture of the author seoworkingclass
    Consider a joint venture with a marketer with resources.
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  • Profile picture of the author paulch65
    Have you tried codecanyon?
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  • Profile picture of the author Millionbaby
    Go over facebook and search for "JV groups".. you will find a ton of affiliates hungry to promote your offer, if you compensate them well.
    Build a high-quality compensation plan, and publish it in the groups, you'll attract definitely some good affiliates.
    Alex Jeffreys has made a great course about it,I reviewed it, Secret Affiliate Sniper 2.0. Search it and grab it, really cool stuff
    Will teach you how to get tons of affiliates
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