Shops are busily taking down their ‘back to school’ displays and surreptitiously replacing them with rows upon rows of family sized biscuit tins and huge boxes of chocolates. All this activity goes on despite the mutterings of disgruntled shoppers, desperately clinging on to the last rays of sun whilst doing their shopping in their Bermuda shorts and skimpy tops.
So how are you preparing your business for the festive season?
You might not need to or you may already have it sorted, or maybe you can figure out a new way to capitalise on Christmas.
(Yeah, I know. Christmas is a religious festival and all this commercialisation is devaluing its true meaning. Apologies if you think that way, I don’t wish to offend, but this is, after all, a marketing forum.)
If you haven't already, maybe consider dipping a festive toe into a Christmas niche or ten. They may be extremely seasonal by definition, but if you set it up this year, there's nothing stopping you from dusting it off every September and gaining yourself a little extra Yuletide income.
Just a thought.