| | ||||||||
| |||||||||
 |
07-12-2009, 04:42 PM
| #1 |
| Active Warrior War Room Member  Join Date: Nov 2007 Location: Dallas, TX
Posts: 93
Thanks: 16
Thanked 39 Times in 16 Posts
|  Killer Formula for Persuasion and Lifetime Income
We're setting up a tele-sales team this week - so I've moved myself out of my office - so we can move our 3 new sales reps in. Now I'm in the smaller, more compact office next door. Hopefully, I'll be moving out of the office altogether soon - once we hire a CEO. ANYWAY... I'm going through lots of papers - and found a quick "formula" from Gary Bencivenga that I thought I'd share. It's simple, but it has real value. Here it is: Gary Bencivenga's Persuation Equation: An Urgent Problem + A Unique Promise + Unquestionable Proof + a User-Friendly Proposition = Persuasion & Sales I always prefer simple, elegant formulas like this - above 200+ page courses. Are there blanks to be filled in? Absolutely. But it makes a great point. Something to write on the white board and ponder over before launching into the next offer. I hope you find this valuable. Now back to more sorting... Best, Jeff |
| Here's How I've Gotten Over $1 Million in Free Advertising >>> www.freeadvertisingacademy.com | |
|  |
|
07-12-2009, 08:16 PM
| #2 | |
| Trust Establisher War Room Member  Join Date: Aug 2007 Location: Long Island, NY.
Posts: 2,968
Thanks: 526
Thanked 170 Times in 127 Posts
| Re: Killer Formula for Persuasion and Lifetime Income
Good stuff - This is the absolute baseline crux! Newbies and intermediate marketers need to read and re-read and then put to use: Quote:
| |
| | ||
| |
|
07-12-2009, 09:16 PM
| #3 |
| HyperActive Warrior War Room Member  Join Date: May 2009 Location: Okinawa, Japan
Posts: 438
Thanks: 68
Thanked 32 Times in 32 Posts
| Re: Killer Formula for Persuasion and Lifetime Income
Good info - this is why I primarily sell products to people who are ABSOLUTELY desperate... js |
|
| |
 |
|
| Tags |
| formula, income, killer, lifetime, persuasion |
| Thread Tools | |
| |
 |
