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Does having an accent increase sales?

by boydstone
8 replies
Hi,

I love watching videos that promise amazing results and then clicking the nearby PayPal button, and I've noticed that almost all the video feature a speaker with a noticeable accent. Does having such an accent increase sales?

best,

Boyd
#accent #increase #sales
  • Profile picture of the author Alexa Smith
    Banned
    Everyone has an accent, Boyd: Americans have an American accent; the British have a British accent; the Australians have an Australian accent ... and so on (and that's without thinking about "regional accents" at all)?

    (In the UK, it's rather common for financial services ads of many kinds to be presented by someone with a Scottish accent, because some research has shown that Scottish accents are more "trusted" overall, in the UK, regarding financial issues. And there are many other equivalents/variations of this, in other countries. It's something people spend a lot of research money/time investigating. But I'm thinking primarily of TV advertising, in making this comment.)

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  • Profile picture of the author JensSteyaert
    I'm sure there's a lot of truth in that, and that big companies with a big budget have tested various speakers to see which one's resulted in the highest ROI.

    So yeah in marketing nothing is a coincidence.
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  • Profile picture of the author Phil Wilkinson
    A lot of Americans love the British accent. I'm told that a lot of British people love the American 'accent'. It's probably extremely subjective.
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  • Profile picture of the author SteveSki
    Hi Boyd

    I have a thick American accent and it sure does help when I'm talking to Australians.
    When I talk to people back in the states they assume I'm Australian until we connect
    on the phone. Then they tell me how they love listening to a real Aussie accent.
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    • Profile picture of the author CASHsystems
      "Howdy Ya'll"! (That's Texas accent for Hey guys.) An accent is any one speaking that is not from your native language and region. So to me anyone out side of Texas has an accent and we Texans speak "normal". But to the rest of the world, we Texans have an accent to them.

      I think it is best to have the "accent" to be native to the audience you are trying to reach. It makes it easier on the ears and the mind in general.
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      • Profile picture of the author Steve B
        Boyd,

        The way to be sure is to test several variations, track the results, and see what works best. Until you do that, you are just guessing. I would imagine (my own guess) that the niche and what you're offering may have something to do with it as well.

        Steve
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  • Profile picture of the author gcbmark20
    Originally Posted by boydstone View Post

    Hi,

    I love watching videos that promise amazing results and then clicking the nearby PayPal button, and I've noticed that almost all the video feature a speaker with a noticeable accent. Does having such an accent increase sales?

    best,

    Boyd

    Hi,

    I suppose you could test this theory out.

    You could ask several people with different accents to create a video
    around the exact same copy and then drive traffic to them to see which
    comes out on top.

    Testing this theory out for real would be the only to judge in reality.

    Also confidence is a big thing here.

    Once you have created enough videos you find your own confidence
    and way of being able to persuade others to take action on what it is
    you want them to do.

    Whenever you see someone who comes across as being in control and
    confident in what they're saying you're always more than likely to keep on
    watching the video for the full duration.
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  • Profile picture of the author QueenMelanie
    yeah i bet it does have an effect..

    Would love to see Irish guys selling to american girls through voice, would probably get 70% + sale rate
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