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split testing

by TAHERSYED34
6 replies
How can I go about starting to learn how to split test. never done it before but would like to practice it. Say if I have an adsense website up or am an affiliate trying to promote a product for commission.

Thanks
#split
  • Profile picture of the author Shaolinsteve
    Originally Posted by TAHERSYED34 View Post

    How can I go about starting to learn how to split test. never done it before but would like to practice it. Say if I have an adsense website up or am an affiliate trying to promote a product for commission.

    Thanks
    If you're looking to go the free route, then you can consider setting up Google Analytics and using Goals. But a more user friendly and way would be to use something such as ClickMagick or Quality Click Control. Depending on the products you're advertising, they may include inbuilt tracking an you'll just create a label, so that way you'll know where that sale has come from also.

    There are numerous tools that you can use, it just depends what you currently have, what your budget is and go from there.
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  • Profile picture of the author JensSteyaert
    Most wordpress plugins that can build landing pages have this feature integrated.

    There are also separate wordpress plugins which can do A/B split testing.

    If you don't want to use plugins you can even use a simply rotator software to split test different landing pages and see which one's convert best.
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  • Profile picture of the author MarketingPete
    Agree with Jens Steyeart. If you're just starting out and you don't want to use a plugin, just use a simple rotator software for split testing. Easy to setup and even easier to analyze.

    To Your Success,
    Pete
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  • Profile picture of the author Edwin Torres
    I use AdTrackzGold for split testing. Basically, set up two variations of a page you want to test. The point of split testing is to test out one variable against another variable and see which performs better.

    You can split test headlines, buttons, copy, etc.

    There are also some free split testing tools in Wordpress but the ones I've tested out didn't work that well.
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  • Profile picture of the author benjamenjuan
    an easy and intuitive tool is called visual website optimizer. free 30 day trial. per email address... =]
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  • Profile picture of the author jessiem
    Hi. If you're in Wordpress then you might try using Google Analytics for split testing.
    The first thing you need to do is install Google Analytics in WordPress.
    Then you would need variations of the original page that you want to test. For example, if you are running tests on your home page, then create another copy of the page with different style and layout.
    (You can create multiple variations of a page with different layouts or copy)

    If you need a list of tools for split testing, this one might help - https://docs.google.com/a/staff.com/...N-55T0/pubhtml

    It has 15 different split testing tools including pricing as a Google spreadsheet.
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