Using different templates?
Hello everyone! I'm constantly looking to improve click through rates on my lists and to just improve overall quality, so I'd love some feedback on this question. Simply put, I've always used the same templates for every email I've sent to my lists. Not necessarily the same for each list, but the same for each email in any given list. I've done this because I feel it helps them visually learn who my emails are from. Helps them go: "Oh, I know who this is."
So my question is really if I'm right in thinking this, or is the sender enough information for them to know, and using the same template for each email in my list is just boring.
Also, should I switch things up more? For example, pretty much all of my emails are text, but should I send them a link to a video from time to time etc.?
Any information would be much appreciated.
So my question is really if I'm right in thinking this, or is the sender enough information for them to know, and using the same template for each email in my list is just boring.
Also, should I switch things up more? For example, pretty much all of my emails are text, but should I send them a link to a video from time to time etc.?
Any information would be much appreciated.