Why my crowdfunding campaign is not a success ?

by danysg
2 replies
Hi all !
I recently launched a crowdfunding campaign on Indiegogo ( http://www.igg.me/at/ispeakspokespoken ), but it isn't running well ...
It has been now 21 days that the campaign is launched and I only got 45€ on the campaign (and it was one of my friends). I don't understand why the campaign isn't getting a lot of money, it's a very important project for me !
I want to create a platform where people can learn new languages, as I don't have the money to create, I went on Indiegogo.
I wrote the campaign, I translated it in french, I made it be checked by writers, ... When I launched it, I did all the necessary :
  • share on facebook, twitter, ...
  • talk about it on forums
  • talk about it with my friends
  • wrote and release press releases
  • contact blogs, ...
  • talk about it on Reddit, ...
  • ...
But nothing ! I really wonder what is wrong with the campaign ! It seems to me that all is fine, there are good perks, the project is important (it my opinion, it's important to learn languages), there are infographics, a video, ...
So, what's wrong ?
You can always help me by sharing on social media or giving some money. Here's the link : http://igg.me/at/ispeakspokespoken
What bothers me is that I spent a lot of time working on it and I can't see any result ! I'm not trying to market it here, I just want to know what has to be changed/improved.
Thank you very much !
#campaign #crowdfunding #success
  • Profile picture of the author eric w
    First of all, just because you think it's great and important, doesn't mean others think the same, no matter how much you convince yourself of it.

    Now, when I go to your link and see the page, it immediately looks like you're trying to convince me to learn a language and not to invest.

    The page is waaay to long, in my opinion.

    The software looks confusing...it's all over the place...there's no continuity.

    You are selling the software and its features hard, but not selling a person on investing.

    Shorten the pitch.

    Appeal to the emotions on why people should invest (not pay).
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    • Profile picture of the author kilgore
      I think it's not a success for the same reasons I thought you were likely to have trouble when you posted about this campaign in November.

      My full post can be found at http://www.warriorforum.com/main-int...ml#post9655789, but here's a distillation of the most relevant bits:

      Originally Posted by kilgore View Post

      Overall, I think you're missing the point about what these crowd funding campaigns are for. People aren't going to give you money because they want you to create a startup. That's what YOU want. What they (hopefully) want is your product, so you got to convince them (1) that the product is worth building (2) you're the right person/team to build it and that you can deliver (3) that they'll be getting a good return for their donation. Unfortunately, based on these criteria, I think you fall short.

      Looking at your campaign, it's really not clear what makes your as-of-yet non-existant product better than the multitude of language-learning products that already exist. Why anyone give away their hard earned to a couple of young, unproven and inexperienced people when they could just use that money to buy the Rosetta Stone? Do you have any experience starting a business, building large-scale web applications, or developing language-learning methodologies? Where's your prototype? What's you're language instruction philosophy and what makes it better than other alternatives?

      I'll be honest, when I read your campaign my gut reaction is that (1) there are already plenty of good alternatives to what you're proposing and (2) there's no way you'll be able to deliver what you say you will.

      All that said, I'm not saying your idea is bad or destined to fail. But right now your campaign page doesn't provide enough details to convince me that it's a good idea. I also don't think that crowd-funding is the right vehicle for funding this startup. Yeah, it would be great to get free money to build your dream without having to give up equity, but in this case I think you might be better off building a prototype, doing some user-testing and then pitching your idea to some angel investors to try to get fully funded. Your €450,000 goal is really high for Indiegogo, but it's actually a reasonable figure for a new startup.
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