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One Big Authority Site or Four Niche Sites?

by skitblack
13 replies
I have a blog site with a four main categories that all center on WordPress & Blogging.

The site has four main categories WordPress, Blogging, Marketing and How.

I have been thinking lately about breaking these up into four smaller niche sites.

It means more work, but may get better results.

Alternatively, the way it is now (one site) it is easier to maintain and may have more authority.

What is the general consensus on this type of thing?

Thanks for the advice.
#authority #big #niche #seo #site #sites #website
  • Profile picture of the author Corey Taylor
    Originally Posted by skitblack View Post

    I have a blog site with a four main categories that all center on WordPress & Blogging.

    The site has four main categories WordPress, Blogging, Marketing and How.

    I have been thinking lately about breaking these up into four smaller niche sites.

    It means more work, but may get better results.

    Alternatively, the way it is now (one site) it is easier to maintain and may have more authority.

    What is the general consensus on this type of thing?

    Thanks for the advice.
    I have a feeling that you want to build a long-term business so
    I would go one domain name with related categories that
    people would love to check out.
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    • Profile picture of the author nik0
      Banned
      I'm going to do both, one authority sites and also one seperate site for each category.

      I even take it one step further by also creating individual sites for each sub category which comes down to:
      • 1 authority site
      • 3 midi sites (main cat)
      • 9 feeder sites (sub cat)
      I'd build the feeder sites on high PR expired domains and supplement the link building with high PR blog post from another high PR network.

      For the midi sites I buy 20 PR3 domains for each, that should be able to rank it for most terms.

      Authority site will get a more whitehat type of linkbuilding and will also receive links from the 3+9 sites, on top of that I will also buy an additional 25 PR4 domains to pass on a ton of link juice to secure rankings.

      Not a very cheap solution though, I estimate it at $15k but success guaranteed, at least half of the money will be spend on high PR domains, about 25 percent on content and the rest for whitehat link building / press releases / giveaways and some paid traffic to get the ball rolling.
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  • Profile picture of the author barbling
    One big site with related categories. 'way easier to manage.
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  • Profile picture of the author Skystar
    .
    One site. Various related categories establishes credibility for your main theme.
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  • Profile picture of the author sbucciarel
    Banned
    I'd stick with the one big site with categories over breaking it up. Google likes authority sites if the content is unique
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    • Profile picture of the author JohnMcCabe
      Stay with one big site. Break it up, and you lose whatever you've already built up and you essentially start over. Add the behind the scenes advantages of one site over multiple sites mentioned above, and it should be an easy decision.
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  • Profile picture of the author Tom Addams
    Authority.

    A few years back, many actually, I'd have said niche sites (among other things). Now, given the current climate, given where it'll be in the future, you absolutely must go the authority route.

    Tom
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  • Profile picture of the author skitblack
    Great insight, I will keep building the authority site. Thank you!
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  • Profile picture of the author jan roos
    Authority site for sure
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  • Profile picture of the author Mark Hess
    I'd go with authority...

    One thing I've always had success with when setting up authority types sites with closely related categories...

    Install the free custom sidebar plugin: https://wordpress.org/plugins/custom-sidebars/

    When you create a post, you can specify which sidebar you want to show while people are reading the full blog post.

    So for instance, the sidebar in your "how" category/posts can be different from your sidebar in your "marketing" category/posts.

    By changing up the sidebars you can use different banners or content in those that more closely relates to what they are reading.

    I've been able to achieve some great CTR doing this since it's much more targeted than just placing the same banners/links across the entire site.
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    • Profile picture of the author AffiliatingAlan
      Take the middle path.

      One site on subfolders.

      That way all authority flows through but you can change themes for each topic.
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  • Profile picture of the author Randall Magwood
    You should go with an authority site. If you have the confidence that you can take on both tasks (NOT simultaneously)... then it shouldn't matter what our opinions are. But i'd do the authority site. My site is setup like an authority site.... even though it doesn't look like it. Keep marketing, do the authority site, and go hard everyday consistently, so that you can predict whats going to happen next in your business.
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  • Profile picture of the author seoboyz01
    Your site is mostly about Wordpress bloggers, even with the how-to section, so focus on that as your expert niche', and have a few occasional articles not directly related to Wordpress such as 'blogging tips and how to'. Bloggers need to know how to use Pinterest and social marketing too, so that's another subtopic you could be covering.
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