How do you scale up article marketing?

by teeowl
17 replies
I just discovered the difference between article marketing and article directory marketing a few weeks ago. For now, I can write 7 - 9 quality articles a week. I wanted to know how do you scale up your article marketing results without working more than 10 hours a day?

I am thinking of hiring ghost writers and a virtual assistance to get websites and offline publications where my articles can be published, does anyone have any framework or ideas on how to scale up article marketing to get more results.

TeeOwl
#article #marketing #scale
  • Profile picture of the author myob
    First understand more clearly that the "article marketing" model is comprised of writing articles as well as marketing articles. It seems you are spending most of your time on only half of your business. You will get more results by shifting your schedule around to writing less and focusing more attention on getting published. In other words, balance your schedule by scaling down your article writing and scaling up your article marketing.

    It is a common misconception that "article marketing" is about writing massive quantities of articles, and perhaps a major factor behind its infamous high "failure" rate by the nefarious and misinformed. Assuming you are working one niche, just one or two articles per week really should be more than adequate. Using resources such as "Writers' Market", Directory of Ezines, niche-specific organizations, trade directories, etc, you should be able to quickly find suitable publications for scaling up the missing side of article marketing - marketing articles.
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    • Profile picture of the author enterprisemind
      Originally Posted by myob View Post

      First understand more clearly that the "article marketing" model is comprised of writing articles as well as marketing articles. It seems you are spending most of your time on only half of your business. You will get more results by shifting your schedule around to writing less and focusing more attention on getting published. In other words, balance your schedule by scaling down your article writing and scaling up your article marketing.

      It is a common misconception that "article marketing" is about writing massive quantities of articles, and perhaps a major factor behind its infamous high "failure" rate by the nefarious and misinformed. Assuming you are working one niche, just one or two articles per week really should be more than adequate. Using resources such as "Writers' Market", Directory of Ezines, niche-specific organizations, trade directories, etc, you should be able to quickly find suitable publications for scaling up the missing side of article marketing - marketing articles.

      This is one of the best answers to this question I've found. The Marketing aspect is definitely the more important in terms of productivity. The amount of keyword research that goes into ranking your articles definitely makes it easier to write just 1 or 2 searchable articles a week to drive tons of traffic to your site. The writing still has to be reader friendly and interesting, but what difference does it make if nobody sees it?
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      • Profile picture of the author myob
        Originally Posted by enterprisemind View Post

        This is one of the best answers to this question I've found. The Marketing aspect is definitely the more important in terms of productivity. The amount of keyword research that goes into ranking your articles definitely makes it easier to write just 1 or 2 searchable articles a week to drive tons of traffic to your site. The writing still has to be reader friendly and interesting, but what difference does it make if nobody sees it?
        It appears you don't really understand my answer, the more detailed explanation given by Alexa, nor my apparently too subtle (and ongoing) little jab against precisely this type of mindless ignorance.

        The "Marketing aspect" as given here in our article marketing model has nothing to do with keyword research, ranking articles, searchable articles, or SEO through any stretching or spinning of your imagination.

        The two words in "Article Marketing" strongly suggest that (1) the article must be marketable; "reader friendly and interesting" and (2) the "Marketing aspect" means getting it in front of real eyeballs to be seen. Both are essential.
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        • Profile picture of the author enterprisemind
          Originally Posted by myob View Post

          It appears you don't really understand my answer, the more detailed explanation given by Alexa, nor my apparently too subtle (and ongoing) little jab against precisely this type of mindless ignorance.

          The "Marketing aspect" as given here in our article marketing model has nothing to do with keyword research, ranking articles, searchable articles, or SEO through any stretching or spinning of your imagination.

          The two words in "Article Marketing" strongly suggest that (1) the article must be marketable; "reader friendly and interesting" and (2) the "Marketing aspect" means getting it in front of real eyeballs to be seen. Both are essential.
          Unfortunately, the word "Marketing" isn't limited to only one strategy. Therefore, the "keyword research, ranking articles, searchable articles, or SEO" would only enhance the presented strategy of using directories to reach target readers and increase reach. Both require frontend work for backend results and both utilize article writing as the backbone of the approach. If the objective is to maximize the number of eyeballs on the content, why wouldn't you do keyword research??
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          • Profile picture of the author myob
            Originally Posted by enterprisemind View Post

            Unfortunately, the word "Marketing" isn't limited to only one strategy. Therefore, the "keyword research, ranking articles, searchable articles, or SEO" would only enhance the presented strategy of using directories to reach target readers and increase reach. Both require frontend work for backend results and both utilize article writing as the backbone of the approach. If the objective is to maximize the number of eyeballs on the content, why wouldn't you do keyword research??
            The "presented strategy" here has nothing to do with using directories, which actually is a defunct method for SEO anyway. As presented above, using article directories is the least effective method to "reach target readers and increase reach" (this sounds a lot like an SEO writer trying to reach top ranking for the keyword 'reach').

            Personally, with the exception of EZA, I have never even considered article directories in my own article marketing campaigns because they typically are seldom read by humans. Perhaps keyword research may be useful in finding top-ranking websites for suitable syndication partners. Indeed, there are numerous other marketing strategies to maximize the number of eyeballs on content, but submitting articles to directories is a cock-eyed approach.
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            • Profile picture of the author enterprisemind
              Originally Posted by myob View Post

              The "presented strategy" here has nothing to do with using directories, which actually is a defunct method for SEO anyway. As presented above, using article directories is the least effective method to "reach target readers and increase reach" (this sounds a lot like an SEO writer trying to reach top ranking for the keyword 'reach').

              Personally, with the exception of EZA, I have never even considered article directories in my own article marketing campaigns because they typically are seldom read by humans. Perhaps keyword research may be useful in finding top-ranking websites for suitable syndication partners. Indeed, there are numerous other marketing strategies to maximize the number of eyeballs on content, but submitting articles to directories is a cock-eyed approach.
              I understand how this can seem like a "cock-eyed approach" if the pure ranking power and SEO benefits of using article directories as a platform are neglected. I agree that there aren't as many people that frequent article directories as there may have been in the past but these directories do still have fan bases and do make well optimized articles far more searchable. Them coupled with additional marketing strategies make for a maximized amount of exposure for most article marketers.
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              • Profile picture of the author JohnMcCabe
                Originally Posted by enterprisemind View Post

                This is one of the best answers to this question I've found. The Marketing aspect is definitely the more important in terms of productivity. The amount of keyword research that goes into ranking your articles definitely makes it easier to write just 1 or 2 searchable articles a week to drive tons of traffic to your site. The writing still has to be reader friendly and interesting, but what difference does it make if nobody sees it?
                Truth be told, most of my best traffic from syndication comes from places that, by definition, are not findable by search, i.e., email and print publications. Therefore, I don't worry about keyword research in the sense of trolling a keyword tool in search of magical phrases that meet some rigid rule.

                Some of the outlets for my articles do archive newsletters online, so I do make sure I use natural keywords, but I never attempt to shoehorn them in just to please an ever-shifting algorithm.
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              • Profile picture of the author myob
                Originally Posted by enterprisemind View Post

                I understand how this can seem like a "cock-eyed approach" if the pure ranking power and SEO benefits of using article directories as a platform are neglected. I agree that there aren't as many people that frequent article directories as there may have been in the past but these directories do still have fan bases and do make well optimized articles far more searchable. Them coupled with additional marketing strategies make for a maximized amount of exposure for most article marketers.
                Such persistence in using this cock-eyed approach is nothing more than the residual marketing of pre-Panda gimmicks for gaming the search engines. It never really was effective even then (except for low-competition keywords), and now the only "fan bases" of article directories are poor victims of this dysfunctional SEO "ranking" method. For most article marketers, there is no reason to consider article directories as a traffic source at all.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by teeowl View Post

    For now, I can write 7 - 9 quality articles a week.
    I confess that's (slightly) more than I've ever managed, myself. And I have multiple different niches. 2-3 articles per month (per niche) is plenty for me.

    It's not about how many articles you have. It's about who reads them, i.e. where you manage to get them published that has the already-targeted traffic you want to attract to your opt-in.

    Originally Posted by teeowl View Post

    I wanted to know how do you scale up your article marketing results without working more than 10 hours a day?
    Good question! It is time-consuming. It's one of those non-linear things where in the early stages you seem to do an enormous amount of work without making much income from it, but later on, when you've got a big syndication-list for your articles, it becomes very much easier and produces far more income with far less work. (Which is when you can start "adding a new niche to your repertoire and duplicating your business model", or whatever you want to do.)

    Originally Posted by teeowl View Post

    I am thinking of hiring ghost writers
    There are many people who do, of course.

    I haven't done this, myself, because my own article-writing skill was what I started off with, so I've always kept that part of the business for myself, even as I've gradually outsourced more "other stuff involved".

    Originally Posted by teeowl View Post

    and a virtual assistance to get websites and offline publications where my articles can be published
    Yes, this can work, too. It's not a terribly difficult thing to train a virtual assistant to do, once you've found someone intelligent and reliable and available (that's the hard part that usually has some trial and error involved!).

    Originally Posted by teeowl View Post

    does anyone have any framework or ideas on how to scale up article marketing to get more results.
    Myob would be a great person to answer this, as he's done more of it than I have, has outsourced more, and has done it for very much longer. I have a VA who searches for online and offline syndication outlets for my articles, but I write the initial emails to them myself. Once a publisher accepts your articles regularly or even semi-regularly, you can ask a VA to handle that for you, too. The first instance, with each publisher, always feels "qualitatively different" to me, because all I'm really trying to achieve then is just to get my elegantly high-heeled "foot in the door" with them, and once I've done that, they'll always take more, anyway.

    What concerns me, though, reading your post above is why you're producing 7-9 articles per week, rather than 2-3 per month. It's emphatically not about "how much content you have". In the early stages you ought to be spending far, far longer "arranging publication" than writing, surely?

    Sounds like you have about 10-12 times as many articles as I had, when I was starting off, but I don't think that's going to help you, very much. (Maybe a little bit, and perhaps I shouldn't comment too much without even knowing what your niche/business is?). I don't know how long you've been doing this ... but you must have a huge stock of articles, by now? If they're suitable articles for syndication, you could probably stop writing for many months, now, and concentrate on getting them syndicated?

    Have you seen this post? http://www.warriorforum.com/main-int...ml#post6575732

    Edited to add: sorry, I posted at the same time as Paul, above, and had not yet seen his post.

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    • Profile picture of the author AzzamS
      Originally Posted by Alexa Smith View Post


      It's not about how many articles you have. It's about who reads them, i.e. where you manage to get them published that has the already-targeted traffic you want to attract to your opt-in.

      .
      This is the part I wanted to understand from you and ask the question Alexa. If I have understood this correctly, You host your original article on your own site, re-produce your content to Article Directories, await for them to get syndicated and use the bio to capture the targeted traffic to your site?

      Also do you want to get the articles onto an ezine?

      Further is the content syndicated elsewhere similar to guest blog posting?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by AzzamS View Post

        If I have understood this correctly, You host your original article on your own site, re-produce your content to Article Directories, await for them to get syndicated and use the bio to capture the targeted traffic to your site?
        No.

        That's (if it's anything) the last 1% of article marketing without the first 99%. That's article directory marketing, not article marketing. (And "Ezine Articles" is the only article directory you need to try, really, anyway).

        The only reason to put your articles into Ezine Articles (article directory) after everything else you've already done with them is an attempt to try to get a little bit of additional passive syndication by publishers you might not know about. But putting copies of your articles into an article directory is not by any stretch of the imagination "doing article marketing". It's neither a business model nor even a traffic-generation method, in its own right.

        Posts #2 and #6 of this thread explain further.

        Originally Posted by AzzamS View Post

        Also do you want to get the articles onto an ezine?
        Yes; I want to get them published anywhere I can, that already has the targeted traffic I want to attract to my own opt-in page/site.

        http://www.warriorforum.com/main-int...ml#post6575732


        Originally Posted by AzzamS View Post

        Further is the content syndicated elsewhere similar to guest blog posting?
        Yes, very similar: "guest blogging" is one specific kind of article marketing (and potentially a good kind).

        This is a kind of one-post summary of "what article marketing is", if it helps.


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  • Profile picture of the author teeowl
    Thanks guys, I couldn't locate the first thread so I opened a new thread. (the moderator can delete the duplicate thread). I was trying to build up enough articles on my new site and I thought "article directory marketing" was the way to go --- I just realized article marketing a few weeks back on this forum. I didn't even know that there was something called article syndication partners.

    I just started writing in November 2014 when I bought a domain name and hosting. I write one article a day and I was just trying to build lots of content for my website, when I found out about article marketing using article syndication partners.
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  • Profile picture of the author ygelex
    Article marketing is a good way to drive visitors to your website but you should clearly know how to use it. Article marketing is a one kind of advertising where you write short articles and submit it on free article marketplaces.
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    • Profile picture of the author quadagon
      Originally Posted by ygelex View Post

      Article marketing is a good way to drive visitors to your website but you should clearly know how to use it. Article marketing is a one kind of advertising where you write short articles and submit it on free article marketplaces.
      Well I'm doing something very different to you. My articles are never short they are always the right length to communicate what I'm talking about (and no more). I've also not used article marketplaces I much prefer open communication with respected peers in a public environment.

      I get far more targeted traffic this way
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ygelex View Post

      Article marketing is a one kind of advertising where you write short articles and submit it on free article marketplaces.
      This is incorrect. That isn't article marketing: it's a (now defunct) traffic-generation method called "article directory marketing".

      (This is "article marketing".)


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  • Profile picture of the author Monja
    The best way to do that is to hire out. On Odesk or elance you get really good writers who try hard to please you.
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