Email Series or Ebook

One way is to create a book for a specific problem and use your book to collect leads.

Then your emails series can go more in depth into your topic.

If you did a Kindle book on Amazon, it would work well. But you'd need to do the research to see if it's a good market on Amazon to even publish on.

This is how I'm building my business now.

Give them a book for the email and then follow up with a series

I would say if you have an email series (e-course) it will be a good option. Because, as you said this way your subscribers gets information in chunks, thus they can consume information easily and thus gives you more opportunity to build trust with them. However, you can also do split-test to see which one performs better.

- Nizam

I sold a course delivered as a ebook for $197.00 and
did well with it for about 7 years.

Then sales dropped like a rock.

So I set up a membership site that drip delivers
the content via autoresponder. $39 first month and
$27 per month afterwards.

Nice when you have over 100 subscribers!

Making more selling the content as weekly lessons
via the membership site.

Cheers,
Steve

I have always preferred courses, for a few reasons.

• Establishes regular contact early on without overloading the subscriber.
• Gives the reader time to actually utilize the information.
• Keeps them heavily engaged for longer periods of time.
• I have found people spend more money on products mentioned over a week than a ton in one day. This won't be true for all markets, though.
• Easier to encourage immediate action when they are receiving shorter bits of information. I link to 10 different articles on my blog in my 7-day course, and the click-through rate is very high. If I tried to get them to visit 10 different articles in one day (on top of the book) they'd likely end up viewing none of them.
• People look forward to getting my course each day.
• As a result, people sometimes offer money to get the rest of it without waiting.

My advice of course would be to test out both and see which works better for you and your audience.

Number 2 is great as you can get it going quick.

Simply create the first 2 emails then launch it...

Then you can slowly (or quickly) add to it.

I usually give an ebook in exchange for an email. Then I send them some cool stuff and also promote my products.

The email sequence content instead of ebook is good for coaching programs.

Cheers,

C.G.

I always like to give them ebook .

Ebook contains 7-10 pages.I do not like to create 100 pages ebook.The ebook will be short and to the point.After that i will send emails 3-4 emails per week providing some cool tips and little bit promotion.That works best for me so far.

In chunks. This is why:

Congrats on figuring this out by yourself.

Better yet, you can offer a short free e-book (for instant gratification) and follow-up with emails. If you already wrote all the emails, you can put your first and/or second email(s) into it. Of course, you have to add other "elements" to it, but that's not difficult.

These other "elements" are:

* Talking about yourself, your website and what you want to accomplish with them. In other words, brand yourself.
* Disclosing how you're making money.
* Telling them how often they'll receive further emails, that you'll also include product recommendation and everything else you think they need to know.
* End the e-book just like any other email: by piquing curiosity at the next email, so they look forward to the email. This increases open-rates, which in turn increases click-through-rates.

After being on several lists and sometimes downloading ebooks and sometimes getting a series of emails, I will say the email series.

Whether the email series is a video series or a text series doesn't matter. My preference on the receiving end is to read bits and pieces through email and digest each part.

After the last email at the end of the series, you can always offer the entire series in an ebook for reference later.

You have allowed the recipient to take their time and earned some trust this way.

I am also in agreement that you should go with the email series. However, I am not sure if I would promote it that way. I would position it as a "course". For some reason I think an email series would have less of a perceived value than a book even if the content in your email series is better.

The bottom line as to what option to go with is:

1) Write down what is your goal with that ebook or email series and the pros and cons of each of the options this will help you decide on which of the options you should go with based

2) TEST / TEST / TEST TILL U FIND WHICH OPTION IS THE RIGHT ONE ;>)

Use your email list to promote the Ebook, both goes hand in hand.

I can tell you that the email series would have more perceived value than
the ebook. When you dish out information in digestible chunks then
the anticipation of receiving the next meal boosts its value.

Placing the information behind a membership page would also do the
trick.

-Ray Edwards

John Anghelache had a course called Email Marketing Jackpot and
this was his exact strategy for getting a 20% conversion
rate for a $200 product (Note that he didn't even send them to a sales letter!).

His recommendation was not to exceed 7 days. Roughly 5-7 Days max

Unfortunately, this course isn't for sale and I was lucky enough
to get in right before he closed it. It's probably the best email marketing
course that I've ever seen.

I'm actually launching this into effect in the next two to three
weeks.

Logic tells me it depends on the situation.

So it depends on the niche.
If there is urgency involved then ebook.

If not, make them see you more...

Thats kind of interesting because I do a combo of both. I will offer an E- book and on top of that I offer an E-course.

Here is the thing. Many prospects particularly in the IM niche want instant gratification. So you tell me.. what is the better optin rate going to be ?? Get that e-book right away or have to wait to get it in a series of emails ?

Exactly

But here is the ticker. You also want a target market that consists of people who are really serious about the problem that are trying to solve and they can be more attuned to an email series or E course.

So doing a combo can accomplish both



- Robert Andrew

My preference is to go with an email delivered course. It allows you to build up your relationship with your list at the same time as providing them content they desired. Don't think that you have to send them one email for the course every day, in fact I would suggest that you don't. If you put actions they need to take at the end of each email then it requires them to take an action before they receive the next email. Taking action is the primary reason most people won't succeed and so you're making it harder for them to skim read and not put anything into action. You may get a few complaints but the people you want on your list are the people who are going to listen to your advice and put it into practice.

You can also consider using an email course on demand. This requires them to click a link in the email when they have finished the task in order to receive the next in the series.

With careful scheduling of your emails the course does not have to affect your regular email broadcasts either.

I believe Ebook is better. It's more convenient.

Do both!

Eventually over time you can put both on autopilot. Offer an ebook for the email info, make it good... then follow up with a long series of autoresponder messages.

People say it takes an average of 7 contacts to get a sale. But don't write just 7 messages and call it a day. I personally have 366 emails in each of my autoresponder sequences. I've had people buy from me on email #155 and #203, and etc. I dont give up on my lead too easily. But then again... i sell cheap products. I really go hard with the marketing when promoting my consulting services. I charge alot for it. Hope this helps.