Tips Of Landing Page Optimizaiton-How to Creat a Landing Page of High Conversion Rate!
Hi, Warriors! I have been seeking on this forum for some tips of optimizing landing pages but got few systemic tutorials. So I decide to put this thread to come up with some points( Hope this can help most of you). Let's get started!
1. Remove Top Navigation From The Top of Pages and links.
The goal of a landing page is to make your visitors to take action, click on your affiliate links and purchase! So when you have someone visit your landing page, you won't want something distracts them and lead them to jump around your site or possibly head for another. Remove any site navigations or links that are distracting your visitors and define a path for them! If navigation or site information is important and needs to remain on your page, place them at the bottom of the pages.
2. A Striking Headline
Place a Strong Headline on top that addresses the major benefits of the product or service you're promoting. If a visitor is attracted by your ad and go to your review site, but don't know what your site is all about, he/she will probably click on the back button or Ã-- as quickly as possible. So put a strong headline and make it clear what your site is all about! (Recommend Tested Advertising Methods by John Caples. It is a great book about copy writing!).
3. Keep Important Info Above the Fold.
Keep your important information above the fold, don't force your visitors to scroll down to figure out what your site is all about. Visitors only care about if the information is what they are looking for and if they can get a solution from your site. The attention span of visitors is very short, you have to seize every second to tell them the most important info and make it concise .
4. Using "Hero Shot" or not.
What is a Hero Shot? A Hero Shot is an image or graphic of a person or people that is emotionally similar to the visitors. For example, if you are promoting weight loss product, you may put in your banner an image of a girl with hot figure! You may or may not need a hero shot. But it is import that if you use a hero shot, please keep it above the fold too.
5. Striking Call-To-Actions.
Place striking Call-To-Actions like anchor links or buttons below each product. I see some landing pages with very vague call to action. Image when your visitors want to buy but can't find the links, you lose them. So Let your visitors easily find your call to actions and make it striking. That is one purpose that your landing page is made for.
6. Copy Relevancy and Benefit-Rich.
Your copy should be highly focused, benefit-rich and as compendious as possible in presenting your offers to the visitors. List key benefits of the products and service. Make it clear what benefits visitors can get from the offers. All the elements in your review site should work towards the goal of achieving high conversion rate! The more you digress, the worst your conversion will be. Write your sale copy and read it over again, delete anything distracts your visitors and not in coherency with the main target!
7. Reviews, Visitor Comments or Testimonials!
Add visitor reviews, comments or testimonials if possible. Generally a visitor will need suggestions from people who are currently using or recently used the products or service. Enable your visitors to leave comments is an advantage of review sites. If your use review sites and landing pages. I recommend you to use WordPress to build review site. It is the easiest way to build review sites.
8. Trust Factors
Do not make your review site look like thrown together within 10 minutes. If you were potential buyer, would you trust a site designed poorly? Get a neat, professional-looking landing page! And another thing, it would be better you add "terms of use" and "privacy policy" to your site and make them visible to your visitors. And This really helps!
9. Summary and Conclusion!
Put a summary or conclusion at the end of the landing page! I see a lot of review sites which give review of dozens of products(excluding some special niches). Maybe they just want to make visitors confused. Visitors come to your site to get purchase suggestions. So you need to come up with your conclusion which one they should purchase! Or they will keep on search for a complete solution on other affiliate landing pages and you will lose the money!
And Put A Clear Call-To-Action At The End Of The Conclusion!
10. Readability
Readability of your pages has great effects on your conversion rate. To optimize a landing page, the points below are important aspects which we should really attach importance to.
a. Headline.
It should be your slogan that delivers info of key benefits. H1 or H2 should be great and visible. Headline is 50% of a sales copy. Make it attractive and concise!
b. Black text on white background is most preferable.
Don't try to be smart and make white text on black background or something not smooth to eyes. That is not easy to read.
c. Column width in paragraphs.
A preferable column width should be between 15-20 words or 600-800 pixels. Don't make a paragraph spread out the whole window or you may want to make the readers dizzy!
d. Font size in paragraphs.
Font sizes of 10-12 are recommended. I see a lot of landing pages with text of bold and large font sizes and in dozens of colors on the whole page! I am curious what they do really stress. You stress everything, then nothing is stressed!
11. Let Your Conversion Rate Tells
But nothing is applicable everywhere. Abovementioned points are just personal opinions. Don't form an opinion and think "This must be right"! You need to test all elements on your landing page to get a higher conversion rate. Test and Test!
If you have any questions please let me know and I would like to know your great points and discuss with you.
Thank you.
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xohaibx -
Thanks - 1 reply
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Jovi -
Thanks
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