Why FAILURE is Good in 2015
This week I have spent time mentoring a couple of new clients.
One of them in particular is absolutely paralyzed with fear about making mistakes and as a result failing. To be truly successful as an internet marketer the fear of failure mindset needs to be overcome.
Let me explain.
You are much better off getting your hands dirty, having a go and flopping than never launching anything at all. We call this TAKING ACTION
I am pretty certain that someone will quote the light bulb guy in response to this...
But it happens to be true. A man with an experience will always be better positioned than one with a theory.
Looking back at my career in marketing agencies I worked with clients who launched less than perfect campaigns that still made money and built their business simply because THEY TOOK ACTION
I remember one client who insisted on writing his own direct mail letters. The guy was pretty illiterate and his mailing pieces were absolutely horrible as a result. However he always got a response, made sales and was satisfied with the outcome.
Now this example is not perfect because the client involved was not open to learning or had the wisdom to be guided by the expertise of others to improve his marketing. However what it does show is that even a LESS THAN PERFECT marketing campaign can bare fruit.
Now I am not advocating that as marketers we put out any old slop ... we must always do our best.
However we must always DO SOMETHING this is the key.
When I think about my first attempts at internet marketing I am truly embarrassed. In fact I made some BIG mistakes. However I kept going, learned valuable lessons, met some great people and have a growing successful business.
One final thought
A great way to avoid making mistakes is by learning from others who have already trodden the path that you are walking. I am talking about having a coach or mentor.
Not only do I offer these services to my clients but I am personally committed to the concept and will always work with personal Coaches to improve different areas of my life.
Modelling other peoples success is a great recipe for building a business.
Why not make a commitment right now that no matter what during 2015 you are going to ...
- Write and launch an info product
- Start Video Marketing
- BUILD A LIST (RULE NUMBER 1)
- Learn Paid Advertising and LAUNCH some campaigns
... or something similar
Either way just do something in 2015!!
AGAPE
BernardR
One of them in particular is absolutely paralyzed with fear about making mistakes and as a result failing. To be truly successful as an internet marketer the fear of failure mindset needs to be overcome.
Let me explain.
You are much better off getting your hands dirty, having a go and flopping than never launching anything at all. We call this TAKING ACTION
You see every time you FAIL you LEARN what does not work and can move forwards
I am pretty certain that someone will quote the light bulb guy in response to this...
But it happens to be true. A man with an experience will always be better positioned than one with a theory.
Looking back at my career in marketing agencies I worked with clients who launched less than perfect campaigns that still made money and built their business simply because THEY TOOK ACTION
I remember one client who insisted on writing his own direct mail letters. The guy was pretty illiterate and his mailing pieces were absolutely horrible as a result. However he always got a response, made sales and was satisfied with the outcome.
Now this example is not perfect because the client involved was not open to learning or had the wisdom to be guided by the expertise of others to improve his marketing. However what it does show is that even a LESS THAN PERFECT marketing campaign can bare fruit.
Now I am not advocating that as marketers we put out any old slop ... we must always do our best.
However we must always DO SOMETHING this is the key.
When I think about my first attempts at internet marketing I am truly embarrassed. In fact I made some BIG mistakes. However I kept going, learned valuable lessons, met some great people and have a growing successful business.
One final thought
A great way to avoid making mistakes is by learning from others who have already trodden the path that you are walking. I am talking about having a coach or mentor.
Not only do I offer these services to my clients but I am personally committed to the concept and will always work with personal Coaches to improve different areas of my life.
Modelling other peoples success is a great recipe for building a business.
Why not make a commitment right now that no matter what during 2015 you are going to ...
- Write and launch an info product
- Start Video Marketing
- BUILD A LIST (RULE NUMBER 1)
- Learn Paid Advertising and LAUNCH some campaigns
... or something similar
Either way just do something in 2015!!
AGAPE
BernardR
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