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Sourcing content in for a newsletter

by ruby_coder
7 replies
Hello everyone,-

here's a question to those of you involved in newsletter marketing:

Suppose I wish to create a newsletter with some interconnected topics (like health, travel, and local shopping). This newsletter is meant to strengthen my relationship with my list. My list is comprised of customers of my offline business, ie I am a small business owner with a list and a newsletter.

How would you go about finding quality, continuous content for the newsletter? The ideal of course is to automate the newsletter creation as much as possible. Can this be bought / outsourced / developed externally?

Cheers,
Vahagn
#content #list #marketing #newsletter #sourcing
  • Profile picture of the author blackhattube
    hi Vahagn,

    You can hire a good copywriter at writing marketplaces like elance or guru. Be sure to check for quality, this will save you the trouble of writing articles yourself. Alternately if you love writing nothing better than it.
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  • Profile picture of the author rlrlphs
    It should be by monthly newsletter which is very informative and don't look spam for the other readers. And let them save your e-mail address so that it will not be directed to spam mail.
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    • Profile picture of the author ruby_coder
      Thanks for the suggestions guys but I'll ask you this: has anyone heard of a model when one simply buys the content by subscribing to it?

      I am a bit concerned that with the amount of quality content out there paying a freelancer to write one's own content would be something of an overkill - can't one just buy the content and redistribute it?

      / Vahagn
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      • Profile picture of the author rlrlphs
        There is no such buying of content it means to say that you chose a good copywriter and ytou must give a certain topic to write a content. You buy his/her service on the job not buying the content itself.
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  • Profile picture of the author Angela Wills
    Alice Seba and Kelly McCausey have PLR content on a subscription basis. It's not completely custom but you could hire someone to edit it and they do have many topics:
    Private Label Content
    Signature
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  • Profile picture of the author ruby_coder
    Thanks Angela - probably the closest thing to what I was looking for. (But I appreciate the copywriter advice as well).
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  • Profile picture of the author Adrian Cooper
    Originally Posted by ruby_coder View Post

    Hello everyone,-

    here's a question to those of you involved in newsletter marketing:

    Suppose I wish to create a newsletter with some interconnected topics (like health, travel, and local shopping). This newsletter is meant to strengthen my relationship with my list. My list is comprised of customers of my offline business, ie I am a small business owner with a list and a newsletter.

    How would you go about finding quality, continuous content for the newsletter? The ideal of course is to automate the newsletter creation as much as possible. Can this be bought / outsourced / developed externally?

    Cheers,
    Vahagn
    Learn to write it yourself - there is plenty of information available.

    One of my most important IM activities of the week is writing and sending my newsletter which can be up to 20 full pages.
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