1,254 reviews... for a T-shirt
Amazon.com: The Mountain Men's Three Wolf Moon...
The marketing lesson? If you can get just a few of the right kinds of comments about your product, you may well start something like this. I know several people who've ordered this shirt after going there to read these "reviews."
An even cooler thing: When you're talking about this kind of "review," you can pretty much go hog wild and write them yourself. No-one will care.
Paul
Fearless Marketing Strategies
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