Advertising to teens? Read this!!

Andres · 07-15-2009, 11:58 AM

Hey Guys!

Read how a 15 year old schooled these advertising executives....

Media execs rocked by 15-year-old's blunt, blistering analysis : Ben Patterson : Yahoo! Tech

Great insight BTW

Andres

Clayton Jolin · 07-15-2009, 12:09 PM

Good insight, I read something similar in the newspaper a couple days back.

Anyhow, I do know teenagers personally who spend a lot online. Actually, those are internet marketers :P

Regards.
CJ

BradCarroll · 07-15-2009, 12:10 PM

There is a good lesson here but it's maybe not the "obvious" one.

I mean, perhaps the execs really were that out of tune...but the "word on the web" for a while has been that twitter is not a teen thing (most people--though not all--say it's largely 30+).

As for not liking banner ads, that's not a whole lot different for the generations that have grown up with television sets. Sure they don't like the ads, but the ads work. The main different in my opinion is that television is, when it comes down to it, an advertising delivery device, first and foremost (at least in the U.S.; I don't know what it's like in nations where broadcasting is more state-run).

And finally--did it really come as any surprise that teens like to download and/or share music for absolutely no cost?

I think the real lesson here is that it's possible to take very obvious truths, tell a little story about them, and make a news item out of it. I don't know if the kid really thought he was educating someone, or if the whole thing was in fact staged. And hell, maybe the execs really were that out of touch...maybe there's something to be learned from that, as well.

Steven Carl Kelly · 07-15-2009, 12:20 PM

Quote:

Originally Posted by BradCarroll

I think the real lesson here is that it's possible to take very obvious truths, tell a little story about them, and make a news item out of it. I don't know if the kid really thought he was educating someone, or if the whole thing was in fact staged. And hell, maybe the execs really were that out of touch...maybe there's something to be learned from that, as well.

This. In fact, I thought the same thing before I read your post. There is nothing new in the teen's report, the items cited are all quite obvious. I'd like to know if the report contained more useful data.

Dan C. Rinnert · 07-15-2009, 12:50 PM

If "media execs" were "shocked" by this report, that sure explains a lot, doesn't it?

Frank Donovan · 07-15-2009, 12:54 PM

Hi Dan

Quote:

Originally Posted by Dan C. Rinnert

If "media execs" were "shocked" by this report, that sure explains a lot, doesn't it?

lol I was thinking the same thing. Don't they have any teenage kids?

And also, is it really good practice to use a sample of one as a guide to how millions are thinking?

Frank

Clayton Jolin · 07-15-2009, 01:59 PM

Quote:

Originally Posted by Frank Donovan

And also, is it really good practice to use a sample of one as a guide to how millions are thinking?

Frank

Frankly Frank, couldn't agree more!

Treece · 07-15-2009, 02:10 PM

Teens definitely like free stuff and my two certainly do not use Twitter, nor do their friends. They're influenced by what everyone else is doing, so word of mouth is our biggest advertising success.

07-15-2009, 11:58 AM	#1
Andres HyperActive Warrior Join Date: Oct 2002 Location: California Posts: 285 Thanks: 1 Thanked 23 Times in 6 Posts	Advertising to teens? Read this!! Hey Guys! Read how a 15 year old schooled these advertising executives.... Media execs rocked by 15-year-old's blunt, blistering analysis : Ben Patterson : Yahoo! Tech Great insight BTW Andres

07-15-2009, 12:09 PM	#2
Clayton Jolin Banned Join Date: Jun 2009 Location: office Posts: 65 Thanks: 25 Thanked 6 Times in 6 Posts	Re: Advertising to teens? Read this!! Good insight, I read something similar in the newspaper a couple days back. Anyhow, I do know teenagers personally who spend a lot online. Actually, those are internet marketers :P Regards. CJ

07-15-2009, 12:10 PM	#3
BradCarroll PRs,Reports,Sales Writing War Room Member Join Date: Dec 2005 Location: Las Vegas, NV Posts: 372 Thanks: 95 Thanked 39 Times in 30 Posts Social Networking Contact Info	Re: Advertising to teens? Read this!! There is a good lesson here but it's maybe not the "obvious" one. I mean, perhaps the execs really were that out of tune...but the "word on the web" for a while has been that twitter is not a teen thing (most people--though not all--say it's largely 30+). As for not liking banner ads, that's not a whole lot different for the generations that have grown up with television sets. Sure they don't like the ads, but the ads work. The main different in my opinion is that television is, when it comes down to it, an advertising delivery device, first and foremost (at least in the U.S.; I don't know what it's like in nations where broadcasting is more state-run). And finally--did it really come as any surprise that teens like to download and/or share music for absolutely no cost? I think the real lesson here is that it's possible to take very obvious truths, tell a little story about them, and make a news item out of it. I don't know if the kid really thought he was educating someone, or if the whole thing was in fact staged. And hell, maybe the execs really were that out of touch...maybe there's something to be learned from that, as well.

07-15-2009, 12:50 PM	#5
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,297 Blog Entries: 1 Thanks: 837 Thanked 2,307 Times in 1,028 Posts Social Networking	Re: Advertising to teens? Read this!! If "media execs" were "shocked" by this report, that sure explains a lot, doesn't it?
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07-15-2009, 02:10 PM	#8
Treece Business Mom War Room Member Join Date: Dec 2006 Location: CT , USA. Posts: 337 Thanks: 12 Thanked 7 Times in 3 Posts	Re: Advertising to teens? Read this!! Teens definitely like free stuff and my two certainly do not use Twitter, nor do their friends. They're influenced by what everyone else is doing, so word of mouth is our biggest advertising success.
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