Advertising to teens? Read this!!

by Andres
7 replies
Hey Guys!

Read how a 15 year old schooled these advertising executives....

Media execs rocked by 15-year-old's blunt, blistering analysis : Ben Patterson : Yahoo! Tech

Great insight BTW


Andres
#advertising #read #teens
  • Profile picture of the author Clayton Jolin
    Good insight, I read something similar in the newspaper a couple days back.

    Anyhow, I do know teenagers personally who spend a lot online. Actually, those are internet marketers

    Regards.
    CJ
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  • Profile picture of the author BradCarroll
    There is a good lesson here but it's maybe not the "obvious" one.

    I mean, perhaps the execs really were that out of tune...but the "word on the web" for a while has been that twitter is not a teen thing (most people--though not all--say it's largely 30+).

    As for not liking banner ads, that's not a whole lot different for the generations that have grown up with television sets. Sure they don't like the ads, but the ads work. The main different in my opinion is that television is, when it comes down to it, an advertising delivery device, first and foremost (at least in the U.S.; I don't know what it's like in nations where broadcasting is more state-run).

    And finally--did it really come as any surprise that teens like to download and/or share music for absolutely no cost?

    I think the real lesson here is that it's possible to take very obvious truths, tell a little story about them, and make a news item out of it. I don't know if the kid really thought he was educating someone, or if the whole thing was in fact staged. And hell, maybe the execs really were that out of touch...maybe there's something to be learned from that, as well.
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by BradCarroll View Post

      I think the real lesson here is that it's possible to take very obvious truths, tell a little story about them, and make a news item out of it. I don't know if the kid really thought he was educating someone, or if the whole thing was in fact staged. And hell, maybe the execs really were that out of touch...maybe there's something to be learned from that, as well.
      This. In fact, I thought the same thing before I read your post. There is nothing new in the teen's report, the items cited are all quite obvious. I'd like to know if the report contained more useful data.
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    • Profile picture of the author brandonbranon1
      Banned
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      • Profile picture of the author Dan C. Rinnert
        If "media execs" were "shocked" by this report, that sure explains a lot, doesn't it?
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        • Profile picture of the author Frank Donovan
          Hi Dan

          Originally Posted by Dan C. Rinnert View Post

          If "media execs" were "shocked" by this report, that sure explains a lot, doesn't it?
          lol I was thinking the same thing. Don't they have any teenage kids?

          And also, is it really good practice to use a sample of one as a guide to how millions are thinking?




          Frank
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          • Profile picture of the author Clayton Jolin
            Originally Posted by Frank Donovan View Post

            And also, is it really good practice to use a sample of one as a guide to how millions are thinking?

            Frank
            Frankly Frank, couldn't agree more!
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  • Profile picture of the author Treece
    Teens definitely like free stuff and my two certainly do not use Twitter, nor do their friends. They're influenced by what everyone else is doing, so word of mouth is our biggest advertising success.
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