Personal health and fitness blog - where to start with marketing?
Hope you're all well.
You can probably tell I'm a newbie from my other posts and so, firstly, let me apologise if all of these questions have been discussed a million times over. I've been researching a lot on my own, but I'm very interested to get your input if you have a minute or two to spare.
I'll be as thorough as I can with this.
6 months ago or so I set up my personal health and fitness blog. I blog about about things like setting up my own garage gym, training, diet, healthy recipes I cook up, and products that a few companies have been kind enough to send me (some for free, and some at cost).
I have a Facebook group (and have experimented, to some degree, with promoted posts) where I post each blog post, and that has a small following of around 60 people. I have around 4,500 Twitter followers but, unfortunately, even posting links to new blogs (manually, or with scheduled tweets at key times in the day) I only get maybe 60-70 hits per day to the site, and fewer than that (maybe 10?) if I don't promote it or throw up any links on that particular day. Traffic is pretty abysmal.
I've made connections to some other health and fitness bloggers but, although they tweet me directly to say they enjoy my posts, nobody seems very receptive to the idea of throwing up 'outside' links on their own blogs, and so I have very very few backlinks. I do get the odd one or two organic search engine clicks, but nothing consistent. I installed an XML site-map, too.
I tried subscribing to WealthyAff* (not sure if I can post that here) and Jaaxy as a paid member, but ended up closing my WA account since I was paying out significantly more by being a member there than I was actually making in AF - which is nothing. I kept my Jaaxy membership to give me some way to steer my keywords in a positive direction.
My question is... what do I do next?
I don't want to keep throwing small amounts of money into Facebook Ads to get a few 'likes' at a time, and I don't want to keep writing content for a blog which gets barely any interaction at all.
I don't want everything for free - so if your advice is to read a book or something that I need to pay for then, by all means, please suggest it. I'd really like to be able to write a list of objectives for this weekend and then achieve those objectives and take some positive steps.
Thank you in advance for all of your help, guys.
- UJ
⢠Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
⢠Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)