Personal health and fitness blog - where to start with marketing?

16 replies
Hi guys!

Hope you're all well.

You can probably tell I'm a newbie from my other posts and so, firstly, let me apologise if all of these questions have been discussed a million times over. I've been researching a lot on my own, but I'm very interested to get your input if you have a minute or two to spare.

I'll be as thorough as I can with this.

6 months ago or so I set up my personal health and fitness blog. I blog about about things like setting up my own garage gym, training, diet, healthy recipes I cook up, and products that a few companies have been kind enough to send me (some for free, and some at cost).

I have a Facebook group (and have experimented, to some degree, with promoted posts) where I post each blog post, and that has a small following of around 60 people. I have around 4,500 Twitter followers but, unfortunately, even posting links to new blogs (manually, or with scheduled tweets at key times in the day) I only get maybe 60-70 hits per day to the site, and fewer than that (maybe 10?) if I don't promote it or throw up any links on that particular day. Traffic is pretty abysmal.

I've made connections to some other health and fitness bloggers but, although they tweet me directly to say they enjoy my posts, nobody seems very receptive to the idea of throwing up 'outside' links on their own blogs, and so I have very very few backlinks. I do get the odd one or two organic search engine clicks, but nothing consistent. I installed an XML site-map, too.

I tried subscribing to WealthyAff* (not sure if I can post that here) and Jaaxy as a paid member, but ended up closing my WA account since I was paying out significantly more by being a member there than I was actually making in AF - which is nothing. I kept my Jaaxy membership to give me some way to steer my keywords in a positive direction.

My question is... what do I do next?

I don't want to keep throwing small amounts of money into Facebook Ads to get a few 'likes' at a time, and I don't want to keep writing content for a blog which gets barely any interaction at all.

I don't want everything for free - so if your advice is to read a book or something that I need to pay for then, by all means, please suggest it. I'd really like to be able to write a list of objectives for this weekend and then achieve those objectives and take some positive steps.

Thank you in advance for all of your help, guys.

- UJ
#blog #fitness #health #marketing #personal #start
  • UJ,

    Would be helpful to look at your blog before thinking of suitable recommendations for you -- Can you PM me the link?
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    • Profile picture of the author UnorthodoxJames
      Originally Posted by Marx Vergel Melencio View Post

      UJ,

      Would be helpful to look at your blog before thinking of suitable recommendations for you -- Can you PM me the link?
      Of course - thank you so much. Hold tight, I'll DM you in 1 minute.
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  • Profile picture of the author travlinguy
    Without knowing more I'd say your site isn't targeted enough. Health & Fitness is a huge, multi-billion dollar market. I think you need to focus in on something specific within that market.
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    • Profile picture of the author UnorthodoxJames
      Originally Posted by travlinguy View Post

      Without knowing more I'd say your site isn't targeted enough. Health & Fitness is a huge, multi-billion dollar market. I think you need to focus in on something specific within that market.
      Thanks for the advice. I started it up as a site to chronicle my self-improvement journey from getting fit and healthy to improving my mind through reading and learning new concepts as I go. I suppose you are right in that it's not laser-targeted on any specific micro-niche - maybe that's my problem here.
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  • Profile picture of the author economylar
    Hello
    I was about posting something like your thread , But i found yours ! and I will follow it

    I also started a website about weight loss in past december , I started writing articles (making at least 2 per week) .
    I started with social media traffic (between 20-40 daily)most of it comes from pinterest , but I never tried any kind of paied promotion , or spending money on SEO .
    Till now I'm not promoting anykind of products (but thinking to start it), I use adsense on my blog ,
    And I hope that warriors comes with instructive and helpfull comments.
    My best Regards and wishes for everyone.
    Ahmed
    EDIT : I really appreciate any review of my website , if you want I can send it in PM
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  • Profile picture of the author Jamie Thompson
    Well..have you decided which way you want to monetize yet?
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    • Profile picture of the author discrat
      Definitely narrow it down. To at least something like Weight Loss or building muscle.

      Health and Fitness is a Market and is just so vast.

      Even the Niches like Weight Loss, can be drilled down some more. Like weight loss for elderly or pregnant women.

      It is very competitive so you need to have something that sets you apart from the competition.

      Adopt a persona that captivates or engages with people. Something different



      - Robert Andrew
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      • Profile picture of the author UnorthodoxJames
        Originally Posted by discrat View Post

        Definitely narrow it down. To at least something like Weight Loss or building muscle.

        Health and Fitness is a Market and is just so vast.

        Even the Niches like Weight Loss, can be drilled down some more. Like weight loss for elderly or pregnant women.

        It is very competitive so you need to have something that sets you apart from the competition.

        Adopt a persona that captivates or engages with people. Something different



        - Robert Andrew
        Thanks pal!
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    • Profile picture of the author UnorthodoxJames
      Originally Posted by Jamie Thompson View Post

      Well..have you decided which way you want to monetize yet?
      I got some really excellent advice from Marx. This board is really REALLY useful. Actually thinking about upgrading now!
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  • i'd say that's about the toughest niche online these days. Good luck
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  • Profile picture of the author Serendipity
    Hi there

    hope you have been helped by others' advice. Just wanted to pose you a couple of questions that might help you with moving your plan forward.

    1. What do the people you interact with on FB have as problems?
    2. do you have a solution?

    What I'm trying to get you to think about is, yes the health and fitness niche is broad- BUT maybe you have an interesting angle?

    Go to the forums and LOOK for problems people talk about

    Be helpful - at first just chat and offer advice and then as long as the forum allows you can include a link to your blog- if you are helpful- people will go have a look.

    What I'm getting at is - you have to be seen as a problem solver- this narrows your niche but helps you get visitors who are real- and then they opt in to your nice- helpful- appropriate free offer.
    Once they are on your list- start asking them more about their problem- with tips and tricks- before you know it- you will have a product idea and THAT is when your blog will be the launch platform for selling your own product.

    This is a longer term plan- but if you are serious about making money from your blog you need your own product eventually.
    In the interim you could find an affiliate product that fits to promote- do reviews of those products you have used- but get affiliate link so you earn money from the reviews.

    I agree with other posters- this is a HUGE but evergreen niche- your task is to find your corner of it and be focused.

    Hope that helps a bit..let me know if you need any further advice?

    Sarah
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  • Profile picture of the author DABK
    Start with creating pages and posts on very narrow topics, picking great yet not hard to rank for keywords.
    health and fitness is huge

    exercises to lose inner thigh fat = small, and anyone googling something is more motivated than your 'personal health' or 'fitness' googler.

    Rank those pages/posts.

    Originally Posted by UnorthodoxJames View Post

    Hi guys!

    Hope you're all well.

    You can probably tell I'm a newbie from my other posts and so, firstly, let me apologise if all of these questions have been discussed a million times over. I've been researching a lot on my own, but I'm very interested to get your input if you have a minute or two to spare.

    I'll be as thorough as I can with this.

    6 months ago or so I set up my personal health and fitness blog. I blog about about things like setting up my own garage gym, training, diet, healthy recipes I cook up, and products that a few companies have been kind enough to send me (some for free, and some at cost).

    I have a Facebook group (and have experimented, to some degree, with promoted posts) where I post each blog post, and that has a small following of around 60 people. I have around 4,500 Twitter followers but, unfortunately, even posting links to new blogs (manually, or with scheduled tweets at key times in the day) I only get maybe 60-70 hits per day to the site, and fewer than that (maybe 10?) if I don't promote it or throw up any links on that particular day. Traffic is pretty abysmal.

    I've made connections to some other health and fitness bloggers but, although they tweet me directly to say they enjoy my posts, nobody seems very receptive to the idea of throwing up 'outside' links on their own blogs, and so I have very very few backlinks. I do get the odd one or two organic search engine clicks, but nothing consistent. I installed an XML site-map, too.

    I tried subscribing to WealthyAff* (not sure if I can post that here) and Jaaxy as a paid member, but ended up closing my WA account since I was paying out significantly more by being a member there than I was actually making in AF - which is nothing. I kept my Jaaxy membership to give me some way to steer my keywords in a positive direction.

    My question is... what do I do next?

    I don't want to keep throwing small amounts of money into Facebook Ads to get a few 'likes' at a time, and I don't want to keep writing content for a blog which gets barely any interaction at all.

    I don't want everything for free - so if your advice is to read a book or something that I need to pay for then, by all means, please suggest it. I'd really like to be able to write a list of objectives for this weekend and then achieve those objectives and take some positive steps.

    Thank you in advance for all of your help, guys.

    - UJ
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  • Profile picture of the author Mrnace
    Yeah, I have done a few posts about health and fitness. I have found that alot of pages and groups on Google+ that helped with traffic.

    Just engage in the page and post your links if they allow it and just wait it will come.
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