How robust of a product should an OTO be?

1 replies
I'm about to make my first OTO and Upsell. Would like your thoughts please.

How robust of a product should an OTO, price between $6 - 11 be?

How robust of a product should the Upsell (after the OTO), priced between $15 - $32 be?
#oto #product #robust
  • Profile picture of the author Steve B
    What will the market bear for top quality unique products?

    Look around, do some competitor research. Don't necessarily try to beat everyone on price. That's a losing game as others will undercut you just like you did them.

    Honestly, if you have a very high quality product that fills a specific need, then price won't be a huge factor.

    Also, if you already have a list of satisfied customers and you've established your worth, it follows that you should be able to keep your prices up at the higher levels of the accepted range. If you're a newbie and have no track record, then don't price yourself like you "deserve" a top price - it takes time to command top dollar.

    Good luck to you,

    Steve
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