Blog advice

I think I may try that! That's a great idea. :-)

It depends a bit on your "general site design".

I make most of my sites with blogging software (not WordPress), though they don't look like blogs (they don't have dated posts, and categories, and all the usual bloggy stuff).

There's a "sidebar". So I put the opt-in box in the sidebar, at the top (i.e. it appears on every page), and just on the home page I have a big, bold, prominent incentivization of the opt-in right next to it (top center, on the home page, like a "fixed position first post". Nobody can land on the site without seeing that, and I have a paragraph of "squeeze-page-type wording" there, promoting the benefits of the freebie I give in exchange for the opt-in. That paragraph is the only "salesy" thing on my websites.). But it's very clear to visitors that it isn't a squeeze page: it's a content-rich little site. And I want them to see that there's "real content" there, on the site and even on the home page itself, before/while they opt in, not after.

Niche content. Not product content. They don't see products. And that matters.

The "price" I pay for that is that fewer people opt in than is true for a squeeze page. But the advantage I get is that they're different people, and the smaller list monetizes much better, because they're people who like "content", and people who like "content" are more responsive to "email content" as well. Their open-rates and attention-rates and click-through-rates are significantly higher, and they buy more.

Having split-tested this four times, in four different niches, over a 6-month period each time, my conclusion is that for me the people who will become the best customers are (largely) the people who won't opt in to a squeeze page.

The mistake to avoid, here, is the easy assumption that "the biggest list you can build from the traffic" and "the most monetizable list you can build from the traffic" are going to be the same thing. They're usually not, and there are reasons for that. If you're going to be doing email marketing, you need people who are willing to read.


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The whole purpose of a squeeze page is to collect information like name & email or just email from people aka (leads)

You can collect this from capture page or your blog. You can use plugins to do this for you in a side widget or right on your blog if you want. So you can get the same result with your blog that you can do with your capture page.

It also depends on how your marketing and what your blog is about... This all determines where you send people.

Example

Let's say you have an all video blog. You do a YT video and at the end you say "for more videos like this check out your blog site" that fits... You wouldn't send them to a squeeze page...

vs

If you have a book that teaches people how to blog. You do a YT video and you say "go here to download this book" then they go to your capture page that makes sense.... You wouldn't send them to your video blog directly...

but you can send people to your blog after they opt-in on your squeeze page.

just test...