2 Examples of Website Publicity You Too Can Get!

[Justin Mandel]

I was just on Ask Question & Experts Answer You ASAP! Name Your Price, Get Online Advice & Help - Just Answer! where I am actually an expert on hiatus. As an expert I know the quality of the answers that I have given and some of the great answers other experts have given. So being that I needed to get information ASAP I decided to buck up for it and in doing so came across their Press Release section.

What I came across might open up some eyes as exactly what you can use press releases for

1. JustAnswer Expert Answers Site Obtains TRUSTe Privacy Seal of Approval
2. JustAnswer® Uses Google AdWords to Help Consumers Get Timely Expert Answers

When we analyze these 2 press releases we see that Just Answer essentially created press releases for services that they are using to help boost their visibility and in doing so gave them more credibility and built up *trust* by aligning themselves with 2 well known and well respected names - TRUSTe and Google Adwords.

Looking a little further into it they also gave themselves some nice backlinks by doing so

Now most IMers would never think of getting publicity like this like just for using some common services that we all know too much about, but now that you see that its nice to know that you can do it too!

[zedbiz]

Press Releases are one of the most effective, yet underused marketing tools available.
And they are also easy to create, and easy to distribute.

But at the same time, they can be a double edged sword. If you overuse them you can lose credibility with both your clients and with the media (especially if you are releasing them - as you should be - to a qualified list of personal media contacts).

So used right - Press Releases are the Cat's Meow!
Used wrong they can put you in the dog house.

Jack