Which image do you think would convert better?

9 replies
Hi there,

I am writing a blog post and I am going to add images of the products I am promoting. However, I am unsure which 2 formats of images would have the highest conversion and would like to see if anyone here could offer any input.

The first image is rendered with a plugin that I am using on my Wordpress page. It lists the name of the product a small description I wrote, the price, and a CTA:



The second image is just a plain image of the actual product itself and I would link the image to my amazon affiliate link, pretty standard:



Any opinions on which image would potentially convert the most people or get the most click throughs?

Thanks!
#affiliate #click through #convert #image
  • Profile picture of the author zerofatzreturns
    I think the first is better. It promotes the click a little more. Good luck with it man!
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  • Profile picture of the author yukon
    Banned
    Split test the button/image with unique tracking IDs in the affiliate URLs. Anything else is guessing.
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  • Profile picture of the author Edson Buchanan
    I would split test both the images but from my personal experience, you want to always add "Buy From Amazon" as its a great call to action. This will allow the viewer to know where they will be taken when they click on the link right away.
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  • Profile picture of the author LastMeALifetime
    Thanks for the replies everyone. Just curious, how would I go about split testing these images in my blog? Would I display the first image for a certain amount of time and then change the image to the second one? Or would I make some of the products look like the first image format and others look like the second image format all in the same blog?
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    • Profile picture of the author IMAnthony
      Originally Posted by LastMeALifetime View Post

      Thanks for the replies everyone. Just curious, how would I go about split testing these images in my blog? Would I display the first image for a certain amount of time and then change the image to the second one? Or would I make some of the products look like the first image format and others look like the second image format all in the same blog?
      I think you can create 2 posts.And track the 2 urls at the same time. And I'd add a 'Learn more...' or "Click to buy it" CTA button to the bigger image.

      -IMAnthony
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  • Performing an actual split test, as opposed to asking the "which do you think would convert" question, is obviously the way to go if you want to find out the actual answer (from your actual leads and customers) to your question.

    Ironically, however, I just happened to have a person in the room looking over at your post (the larger image) and asked why I was looking at a salt and pepper shaker.

    To which I replied, "It's not just a regular salt and pepper shaker", at which point I showed them the more detailed description, which lead to a "Hey that's cool" response.

    My point is that without describing what it is and does, people may just see it as a regular everyday item, and click on through to something else.

    Do you actually show an image with a dark background and the item lighting up? (this may be something to consider, "if" just using the larger image.)
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  • Profile picture of the author quinng123
    The focus and high quality look of the product is loss in the first picture in comparison to the 2nd, however some call to action text would be needed for the 2nd to make it marketing appropriate. But as everyone else suggest I would do some split testing
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