Affiliate marketing conversion rate

10 replies
Hi folks,

may I have your opinion and feedback about conversion rate in affiliate sales?

I'm into the guitar lessons field; from my guitar-related website I send about 20/30 visitors a day to a big lessons site, but the conversion rate is very low: 0.5%

I don't know why...maybe I need to narrow down the niche?

comments and feedback are welcome!
thank you in advance!
#affiliate #conversion #marketing #rate
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JohnColtrane View Post

    may I have your opinion and feedback about conversion rate in affiliate sales?
    In general, it's proportional to the strength of the relationship you have with your subscribers/visitors, because that's what determines the credibility of your recommendations. In other words, "it's all in the pre-selling".

    Originally Posted by JohnColtrane View Post

    from my guitar-related website I send about 20/30 visitors a day to a big lessons site, but the conversion rate is very low: 0.5%
    If it's anything like any other kind of affiliate marketing, from the perspective of that "big lessons site", traffic from their different affiliates will have hugely different conversion rates.

    Originally Posted by JohnColtrane View Post

    I don't know why...maybe I need to narrow down the niche?
    It's impossible for anyone to advise you confidently, without seeing what you're doing, but that certainly wasn't my first thought.

    My first thought, when I saw the "0.5%" figure, was that the traffic you're sending there probably comprises "visitors" rather than "subscribers". That's certainly going to make an enormous difference (if I guessed right, and I must have done, surely, because a 0.5% conversion-rate for subscriber-traffic, to that kind of product, would be a disaster?!).

    I have no idea whether what you're talking about is a "ClickBank product", but it doesn't really make any difference, anyway: "affiliate marketing" is "affiliate marketing", more or less. Does this post help you? ----> http://www.warriorforum.com/main-int...ml#post7110523 (It's actually a post from 2012, but it's even more appropriate in 2015 than it was then. )


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    • Profile picture of the author JohnColtrane
      Originally Posted by Alexa Smith View Post

      In general, it's proportional to the strength of the relationship you have with your subscribers/visitors, because that's what determines the credibility of your recommendations. In other words, "it's all in the pre-selling".



      If it's anything like any other kind of affiliate marketing, from the perspective of that "big lessons site", traffic from their different affiliates will have hugely different conversion rates.



      It's impossible for anyone to advise you confidently, without seeing what you're doing, but that certainly wasn't my first thought.

      My first thought, when I saw the "0.5%" figure, was that the traffic you're sending there probably comprises "visitors" rather than "subscribers". That's certainly going to make an enormous difference (if I guessed right, and I must have done, surely, because a 0.5% conversion-rate for subscriber-traffic, to that kind of product, would be a disaster?!).

      I have no idea whether what you're talking about is a "ClickBank product", but it doesn't really make any difference, anyway: "affiliate marketing" is "affiliate marketing", more or less. Does this post help you? ----> http://www.warriorforum.com/main-int...ml#post7110523 (It's actually a post from 2012, but it's even more appropriate in 2015 than it was then. )


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      Hi Alexa,

      thank you very much. You almost opened my eyes...I never thought that the difference between visitors and subscribers is so crucial. But it's true, before try to sell something, I have to build a relationship.
      That's the reason I think that banners don't work well in affiliate marketing. I have a good number of affiliate links on my site, and I suggest the product also in the email autoresponse.. Do you think it would be a good idea to remove all the affiliate links on the website, focus on the relationship and propose the affiliate product ONLY in the emails?
      I'm going to read the article you sent me.
      thank you very much
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by JohnColtrane View Post

        Do you think it would be a good idea to remove all the affiliate links on the website, focus on the relationship and propose the affiliate product ONLY in the emails?
        It's what I've done, myself. But I know that people have tested this and come to different conclusions, so I think it depends on your traffic demographics and so on, and there isn't an objective "right answer".

        The testing I've done myself, in various different niches, led me to the conclusion that having product-banners on the home page (in particular) was dissuading the "best future customers" from giving me their email addresses; I think this was simply because having those banners there makes the site look more or less like "just another marketer's site" rather than having more credibility and authority. So for myself, I actually sell more without them (paradoxically?!), and just by email.

        Different people opt in under different circumstances, when greeted by different sorts of pages.


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  • Profile picture of the author badut jenaka
    If you know a lot about how to play guitar or tricks then you can sell your own ebooks in that topic. I know someone who do this and make him more than enough to pay for his bills every month
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    • Profile picture of the author JohnColtrane
      Originally Posted by badut jenaka View Post

      If you know a lot about how to play guitar or tricks then you can sell your own ebooks in that topic. I know someone who do this and make him more than enough to pay for his bills every month
      I fear that there is to much competition for an ebook (also with big names, such as Berkley, Amazon, and so forth).

      Maybe a video based product (learning guitar is very visual).
      I don't know if it will work but I think there will be less competition instead books)
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  • Profile picture of the author Brent Stangel
    Do you think it would be a good idea to remove all the affiliate links on the website, focus on the relationship and propose the affiliate product ONLY in the emails?
    About 18 months ago I deleted around 8000 "guitar lessons" subscribers because after a year of trying everything I know, they didn't pay the fee to store them at Aweber.

    I've made quite a bit from GuitarTricks.com linking from my site and Youtube.

    They only way to know for your specific circumstances is to test.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author JohnColtrane
      Originally Posted by Brent Stangel View Post

      About 18 months ago I deleted around 8000 "guitar lessons" subscribers because after a year of trying everything I know, they didn't pay the fee to store them at Aweber.

      I've made quite a bit from GuitarTricks.com linking from my site and Youtube.

      They only way to know for your specific circumstances is to test.
      Yep, I use GuitarTricks and Jamplay both, I gain something but the conversion rate is loooowwwwwwww. thank you
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  • Profile picture of the author jackjohnson
    test test test, is the only way to know. also cleaning your list from time to time wil help keep you autoresponder fees low
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    • Profile picture of the author JohnColtrane
      Originally Posted by jackjohnson View Post

      test test test, is the only way to know. also cleaning your list from time to time wil help keep you autoresponder fees low
      good point, I use to clean the autoresponse periodically, I must remain under the 5000 subscribers in order to stay in my current pricing plan :-)
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  • Profile picture of the author justicejr
    You should to do pre-sell or landing.I you use currently, optimize your landing page or find traffic more than this.
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