Forget traditional demographics?
Hello,
I've done some research on targeting the "right" demographic for the company I'm working at. What I'm wondering is if this is still of this era? More and more websites state that targeting on a specific demographic becomes obsolete.
Targeted marketing used to be a case of dividing a contact database along generic criteria such as age, gender, job role or location. With a 'best guess' approach, marketers could bombard their leads with product information that may result in a sale.
I would like to refer to the following
"The internet has radically changed the landscape, however, with customers self-educating before reaching out to a brand. This means that marketers now need to reach potential customers during the research phase of the sales process. Most importantly, the information supplied by marketers must be:
· Relevant to the individual buyer and their needs.
· Personalised wherever possible."
Other sites also state the focusing on communities becomes of greater value than focusing on demographics.
What is your opinion about this matter?
Awaiting your response!
I've done some research on targeting the "right" demographic for the company I'm working at. What I'm wondering is if this is still of this era? More and more websites state that targeting on a specific demographic becomes obsolete.
Targeted marketing used to be a case of dividing a contact database along generic criteria such as age, gender, job role or location. With a 'best guess' approach, marketers could bombard their leads with product information that may result in a sale.
I would like to refer to the following
"The internet has radically changed the landscape, however, with customers self-educating before reaching out to a brand. This means that marketers now need to reach potential customers during the research phase of the sales process. Most importantly, the information supplied by marketers must be:
· Relevant to the individual buyer and their needs.
· Personalised wherever possible."
Other sites also state the focusing on communities becomes of greater value than focusing on demographics.
What is your opinion about this matter?
Awaiting your response!