2 Marketing Insights From My Zaney Weekend Job

shanecabob · 09-08-2008, 05:15 PM

Hi Guys,

Allow me to introduce myself. My name is Shane and I am 20 years old. With the time I am not spending on IM, I am working as a street entertainer in Vail CO. I am a living staute/mime and I make and hourly rate plus tips. I know it's strange

This Labor day weekend I picked up some valuble marketing insights while I was working.

Let me start by telling you what I made in tips each day.

Fri: $210
Sat:$530
Sun:$290
Mon: $650

Each day I worked the same hours, but there was one huge difference between the days.

The Traffic

Here is what the traffic looked like each day

Fri: barley any people
Sat: a fair amount of people
Sun: 5x more people than Sat
Mon: about the same as Sun

What I found interesting was that I pulled in 240 bucks more on SAt than Sun and Sun had 5x times more Traffic!

How wierd is that.

What I noticed was that on Sunday I had postioned myself right smack in the middle of traffic. I also positioned myself in narrow streets where people were clustered together. What I found was that even though I was around everyone I was not making very good money.

It was obvious at this point that Quality beats Quantity.

So how could I turn this mass of people into quality tippers?

What I did was qualify them. I stood away from the crowd and made them come to me. I started making the money when I focused on less of the crowd instead of everyone. The second thing I noticed was when the traffic was thin I did the best when I was up close in front of them.

I took What I learned Sun and then applied it on Mon. I noticed huge results.

$650 in tips! That is un heard of as a street performer.

I made this because I worked smarter rather than harder. I also made this because I kept adjusting my postion depending on the amount of traffic.

TWO LESSONS

-Don't use a one size fits all aproach to your campain. Always keep adjusting. Apply 80/20 rule

-Lots of traffic dosen't mean squat. In fact it could destroy your conversions if your customers are not qualitfied.

In Vail I was not paying 5-50 cents per visitor but in IM you could rack up quite a bill

Remember Qualify Your Traffic

Ps. One more quick thing. I started making much better money when I was seeding my tip jar with 5s 10s and 20s. This gave the tippers the option of tipping more than just 1 dollar.

Offer your customers options. let em choose between the Gold, deluxe, and platnum versions of your product. It will pay off. It did for me

-Shane

Quentin · 09-08-2008, 05:34 PM

Excellent example of applying everyday events to Internet Marketing.

Thanks for the great post.

Quentin

09-08-2008, 05:15 PM	#1
shanecabob Warrior Member War Room Member Join Date: Sep 2008 Location: CO Posts: 19 Thanks: 0 Thanked 0 Times in 0 Posts	2 Marketing Insights From My Zaney Weekend Job Hi Guys, Allow me to introduce myself. My name is Shane and I am 20 years old. With the time I am not spending on IM, I am working as a street entertainer in Vail CO. I am a living staute/mime and I make and hourly rate plus tips. I know it's strange This Labor day weekend I picked up some valuble marketing insights while I was working. Let me start by telling you what I made in tips each day. Fri: $210 Sat:$530 Sun:$290 Mon: $650 Each day I worked the same hours, but there was one huge difference between the days. The Traffic Here is what the traffic looked like each day Fri: barley any people Sat: a fair amount of people Sun: 5x more people than Sat Mon: about the same as Sun What I found interesting was that I pulled in 240 bucks more on SAt than Sun and Sun had 5x times more Traffic! How wierd is that. What I noticed was that on Sunday I had postioned myself right smack in the middle of traffic. I also positioned myself in narrow streets where people were clustered together. What I found was that even though I was around everyone I was not making very good money. It was obvious at this point that Quality beats Quantity. So how could I turn this mass of people into quality tippers? What I did was qualify them. I stood away from the crowd and made them come to me. I started making the money when I focused on less of the crowd instead of everyone. The second thing I noticed was when the traffic was thin I did the best when I was up close in front of them. I took What I learned Sun and then applied it on Mon. I noticed huge results. $650 in tips! That is un heard of as a street performer. I made this because I worked smarter rather than harder. I also made this because I kept adjusting my postion depending on the amount of traffic. TWO LESSONS -Don't use a one size fits all aproach to your campain. Always keep adjusting. Apply 80/20 rule -Lots of traffic dosen't mean squat. In fact it could destroy your conversions if your customers are not qualitfied. In Vail I was not paying 5-50 cents per visitor but in IM you could rack up quite a bill Remember Qualify Your Traffic Ps. One more quick thing. I started making much better money when I was seeding my tip jar with 5s 10s and 20s. This gave the tippers the option of tipping more than just 1 dollar. Offer your customers options. let em choose between the Gold, deluxe, and platnum versions of your product. It will pay off. It did for me -Shane

09-08-2008, 05:34 PM	#2
Quentin Web Marketing For Profit War Room Member Join Date: Jul 2002 Location: Brisbane Posts: 5,102 Blog Entries: 10 Thanks: 8 Thanked 1,085 Times in 498 Posts Social Networking Contact Info	Re: 2 Marketing Insights From My Zaney Weekend Job Excellent example of applying everyday events to Internet Marketing. Thanks for the great post. Quentin
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